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GDN Advertisements that attract even customers passing by, learn and use them right now
This course is for those who are new to Google Ads, and will teach you everything from the concept of Google's advertising network to the entire UI, features, types of campaigns and bidding strategies, various targeting for display network campaigns, and specifications and precautions for advertising materials!
What you will learn!
Basic usage of Google Ads
Advertising techniques that effectively attract potential customers
Detailed advertising targeting using various elements
Effective advertising execution across the entire marketing funnel
Target only the customers you want
Want to show ads? GDN is the answer! 💫
GDN?
Abbreviation for Google Display Network , through Google's AdWords
This refers to all pages where Google banner ads can be displayed.
Marketing, like other industries, has undergone a revolution as it has integrated into the digital environment, and this revolution continues through artificial intelligence. The GDN is one such AI-powered marketing tool, leveraging all kinds of data across the network to target ads to your target audience. With a CPC (Cost Per Click) system, you pay based on the number of clicks, and Google's powerful machine learning powers your marketing efforts.
One drawback is that the sheer number of targeting settings and campaigns available can make it difficult to navigate. Therefore, this course is designed for those new to Google Ads. It provides a step-by-step explanation of Google's ad network concept, the entire Google Ads UI, features, campaign types and bidding strategies, and the various targeting options for Display Network campaigns.
I recommend this to these people 💁🏻♂️
To acquire more new customers
Marketers looking to secure ad exposure locations
First time using Google Ads
Beginners trying it out
Simple but effective advertising
Anyone who wants to increase sales through performance
By targeting potential customers
Marketers who want to increase performance
Lecture Features ✨
Leverage the Google Display Network to build your marketing capabilities, capturing customer attention and driving direct sales growth.
#1.
Getting Started with Google Ads
You can take your first steps as a full-fledged digital marketer by starting with Google Ads, a key tool in the digital advertising market.
#2.
Setting up a Google Ads campaign
Set various campaign details based on the ad type and purpose. Select bids based on Google Display Network bidding strategies, tailored to your specific conditions.
#3.
Potential customer targeting
Target potential customers using demographics, interests, search history, segments, and more. Automated targeting settings allow for even more flexible actions.
#4.
Distribute advertisements
We distribute advertisements after checking the advertisement exposure location, specifications, etc. and checking the advertising policy.
💡 After taking this course, you will be able to acquire these skills!
- Leveraging Google Ads: Harnessing Google's Powerful AI Marketing Capabilities
- Setting up and leveraging advertising campaigns: Delivering the best ads to capture your customers' attention.
- Utilize various targeting features: Target customers using specific keywords, visit history, etc.
- Developing the Right Bidding Strategy: Developing a strategy to effectively utilize various features.
What you will learn in this lecture 📚
Expected Questions Q&A 💬
Q. Do I need any prior knowledge of using Google Ads?
This course will teach you step-by-step from the very beginning of Google Ads, so no prior knowledge of Google Ads is required.
Q. Are there any requirements or prerequisites for taking the course?
Since this is a hands-on course, we recommend bringing a dual monitor or a spare device to separate the lecture and practice screens. Furthermore, since the practical training will be conducted on a Windows OS, we recommend taking the course in a Windows environment.
🔷 Notes for taking classes
- Since this is a practice-oriented lecture, it would be a good idea to prepare a dual monitor or extra device that can separate the lecture and practice screens.
Introducing the Knowledge Sharer ✒️
Recommended for
these people
Who is this course right for?
Marketers who want to secure more advertising exposure locations to acquire new customers
Beginners who are new to Google Ads
For those who want to increase sales through simple but effective advertising
Marketers who want to increase their performance by targeting potential customers
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