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[R&D Archive] Product Development Strategy and Report Writing

We provide comprehensive guidance on discovering, proposing, and transferring technology-based innovative products to business divisions, and inform you about the functions and roles of R&D, product development, marketing, and business divisions related to product development.

1 learners are taking this course

  • kpcre
혁신제품
핵심제품
환경분석
제품개발
개발타당성
Management

What you will learn!

  • You can understand the methodology and process for R&D-based product discovery and development.

  • You can understand the connectivity between methodologies applied throughout the entire process—including opportunity discovery, development feasibility verification, planning establishment, and commercialization promotion—as well as real-world examples.

  • You can identify the requirements of existing markets and understand development strategies based on trend analysis related to innovative products.

From innovative product discovery to development feasibility review and commercialization implementation

Everything about the product development process!


Product development is essential to respond to changing environments such as intensifying competition, market maturation, changing customer needs, and technological innovation, and to pursue sustainable corporate growth by entering new business areas.

The educational content has been structured to enable the integration of development processes suitable for your company by learning product development techniques from both the perspective of corporate R&D Seeds and customer Needs-based approaches. We provide comprehensive guidance on technology-based innovative product discovery, proposals, and business division transfers, and inform you of the functions and roles of R&D, product development, marketing, and business divisions related to product development.


Field-centered education

  • Research and development and product development managers and developers

  • Development Planning Support Department Staff (Research Planning, Product Planning, CTO)

  • Marketing and Business Division Manager



Presenting key points focused on practical application

  • You can learn by topic through micro-learning focused on core keywords that can be immediately applied in practice.

Course Outline


  1. Overview of Technology-Based Product Development

  2. Discovering Various Opportunities (1) Methods for Selecting Innovative Products

  3. Discovering Various Opportunities (2) Core Product Discovery Process, Specification, and Proposal Methods

  4. Development Feasibility Review (1) Development Environment Analysis

  5. Development Feasibility Review (2) External Factors and Goal Setting for Development Feasibility

  6. Product Development Strategy (1) Methodology for Establishing Product Development and Technology Development Strategies

  7. Product Development Strategy (2) Development Planning and Operational Methods

  8. Business Development


Presenting differentiated content through recruiting specialized instructors in the R&D field

We recruit specialized instructors in the R&D field to provide lectures featuring only the core skills required in industrial settings. We have recruited instructors who are highly praised for their in-depth lectures at corporations, public institutions, and universities to present professional and differentiated content.

Professor Nam Tae-young

Currently) SBI Consulting Korea Agent Korea Representative

Currently) Adjunct Professor at Sungkyunkwan University Graduate School of Technology Management

Former) Samsung Advanced Institute of Technology Material Research Institute & CTO Strategy Team Manager

Former) Next-Generation Convergence Technology Research Institute


Recommended for
these people

Who is this course right for?

  • Research and development and product development managers and developers

  • Development Planning Support Department Staff (Research Planning, Product Planning, CTO)

  • Marketing and Business Division Manager

Hello
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Answers

4.7

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1987년에 설립된 한국생산성본부 부설기관으로, 기업과 공공기관의 임직원을 대상으로 회사생활에 꼭 필요한 직무교육을 제공하고 있습니다.

실제 기업의 업무에서 일어나는 ‘일’을 바탕으로 실무역량 강화를 위한 직무역량(Job-Duty-Task) 기반의 교육 콘텐츠를 구성했습니다.

차원이 다른 직무교육을 경험해 보세요!

홈페이지 : https://www.kpcice.or.kr

Curriculum

All

23 lectures ∙ (4hr 43min)

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