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Google Analytics GA4 Complete Master Class
Google Analytics 4, let's learn it properly once and continue to use it in practice! Increase the utilization of data analysis and improve your performance!
Reviews from Early Learners
What you will learn!
Understanding the evolution of Google Analytics
GA4 Initial Setup Guide and Understanding the Structure
GA4 Practical Essentials Type-by-Type Learning
Practice analyzing marketing campaign performance using GA4
Create custom reports and train analytics models
Guide to integrating external services with GA4
To understand consumers and improve the direction of business
A must, not an option: GA4 in one go! 📝
Google Analytics 4,
Why should I learn?
GA4
With the UA (Universal Analytics) service ending in July 2023, data collection will only be possible through GA4. If you implement GA4 at the UA termination date, you won't be able to access previous data, so you'll need to implement it in advance and load your data. Unlike UA, which aggregates data by session, GA4 measures data based on events and their parameters, enabling deeper analysis through exploratory analysis rather than basic reporting.
In offline stores, you can visually see which customers go through which journey before they make their final purchase, allowing you to immediately implement marketing strategies for your key products. However, in the ever-growing online market, the journeys of active consumers are impossible to directly observe.
Google Analytics 4, which leverages event-based data from websites and mobile apps, provides a detailed understanding of the online customer journey, making it easier to gain insights and understand campaign performance. In other words, GA4 is not simply a tool for data analysis; it's a tool for understanding consumers and improving business direction.
However, if you're starting from scratch, unlike the simple-to-use UA, you'll be wasting valuable data, as you won't know how to set up GA4, integrate with external data, utilize data, and visualize it. This course will help you collect log data from GA4 and analyze funnel-centric customer data to improve your campaigns, giving you the "eyes" you need in the online marketplace.
After listening to this lecture!
- ✅You will be able to fully understand and utilize the various unfamiliar terms and items of GA4 to their full potential.
- ✅ You will gain the ability to easily apply and analyze complex tracking.
- ✅ Gain a deeper understanding of your customers through a variety of exploratory data analyses, including free-form, inflow path analysis, and segment overlap analysis.
- ✅ By practicing installing code directly on your blog and setting up event data, you will improve your ability to analyze data paths and visualize data.
- ✅ You can effectively manage data by linking external marketing channels with various Google services.
A sneak peek at the lecture 😎
Step 1.
Understanding GA4
Events? Logs? Dimensions? The terminology and features of GA4 are still unfamiliar! This course, based on the latest version of GA4, will teach you everything from the evolution of GA to basic features and setup methods.
Since the training is conducted using a Google demo account, anyone can learn even without a corporate website or customer data. Even those implementing GA4 within their company without a developer can easily learn the tracking code operation process and collect data.
Step 2.
Tracking GA4 Events
In addition to the events automatically measured by Google, GA4 allows you to implement your own custom events tailored to your business. We'll introduce how to track events using Gtag.js and make it easy to view your ecommerce data.
Defining custom events gives you valuable insights into how your customers behave and where they come from within your website or app.
Step 3.
Creating a GA4 Custom Report
You can design a custom GA4 report that's tailored to your company and organization, and segment it with the perspectives you want to gain insights.
Explore your traffic flow with funnel analysis, from "customers view products, add them to their cart, proceed to checkout, and make a final purchase," and test your hypotheses directly with segment analysis reports. Leverage GA4's predictive capabilities, a key strength of GA4, to develop the ability to set business goals and prepare for various issues.
Step 4.
Analyzing Marketing Performance
How does this marketing campaign compare to previous campaigns? Which marketing channel contributed most to the conversion of customers from other websites to our site/app?
After learning GA4's attribution model, calculate conversion contributions for each acquisition channel based on machine learning. This will reveal the answers to which channels and touchpoints to focus on and how to allocate your marketing budget.
What you'll learn ✍️
#1
Tistory GA4
Obtaining analysis data
#2
Machine Learning Insights
Using the report
#3
e-commerce event
Tracking
#4
With exploratory data analysis
My own report in a jiffy
#5
With the Conversion Path Report
Analyzing Channel Contribution
Expected Questions Q&A
Q. Do I need prior knowledge of Google Analytics?
Even if you don't have any prior knowledge, you can fully understand this guide! It's designed so that even those new to GA4 can immediately begin using it in practice. We'll guide you step-by-step through everything from the initial setup to important basic settings and integration methods.
Q. Are there any requirements or prerequisites for taking the course?
Since this is a practice-oriented lecture, it would be a good idea to prepare a dual monitor or extra device that can separate the lecture and practice screens.
Q. I'm a beginner who has never done data analysis before. Will I have any trouble taking the course?
Yes, even beginners are welcome! Anyone can learn through simulation how to view data and which segments to use to test hypotheses.
🌀 Please check before taking the class!
- Since this is a hands-on course, we recommend bringing a dual monitor or a spare device to separate the lecture and practice screens. Furthermore, since the practical training will be conducted on a Windows OS, we recommend taking the course in a Windows environment.
- Lecture notes and practice files are available in the <Textbook Download Center> section .
Introducing the Knowledge Sharer 👨💻
Recommended for
these people
Who is this course right for?
Managers who are new to GA4 or planning to migrate from existing UA to GA4
Marketers/entrepreneurs who want to actively utilize customer data
Marketers/planners who need data-based performance analysis, such as performance marketing and growth hacking
Junior marketers looking for a GA4 course that can be applied directly to practice rather than complex theories
Practitioners who want to create custom reports and apply various visualizations
E-commerce operators who want to understand consumer behavior patterns at each funnel stage
Job seekers who want to improve their ability to use Google Analytics, an essential tool in the job market
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Learners
929
Reviews
96
Answers
4.7
Rating
87
Courses
"어제보다 성장하겠습니다. 그리고, 어제보다 성장하려는 사람을 돕겠습니다."
마소캠퍼스의 진심과 소망을 담은 Actionable Content로,
2013년부터 온오프라인으로 함께해 온 누적 강의 1억시간!
이 소중한 경험과 시간은 언제나 마소캠퍼스와 수강생 모두의 성장의 원천입니다.
마소캠퍼스 팀은 우리의 모두의 성장을 위해 두 가지 원칙을 반드시 지킵니다.
1. 배우면 반드시 쓸 수 있는 Actionable Content
2. 참여자의 시간과 수고를 존중하는 Time-Saving Curriculum
마소캠퍼스의 Actionable and Time-Saving Curriculum으로 성장의 길을 함께 걸어나가길 기원합니다.
Curriculum
All
73 lectures ∙ (7hr 48min)
Course Materials:
Lecture resources
Published:
Last updated:
Reviews
All
15 reviews
4.5
15 reviews
baik24192196Reviews 2
∙
Average Rating 5.0
- reseul
Reviews 1
∙
Average Rating 4.0
4
30% enrolledI'm sleepy sometimes
- masocampusInstructor
Thank you for leaving a review😊 I'll take your feedback into consideration and incorporate more engaging planning into future course production!
- sienor
Reviews 1
∙
Average Rating 4.0
4
100% enrolledI chose this course to get familiar with the tool while trying to use GA itself for the first time, and it was very helpful. I should check out the GTM course too~
- masocampusInstructor
Thank you for leaving a review😊 It feels like the hard work paid off. Maso Campus will always do its best!
- chaems02275616
Reviews 1
∙
Average Rating 4.0
4
100% enrolledI listened carefully. It was hard to follow, but I learned through repeated study.
- masocampusInstructor
Thank you for taking the class and giving a good evaluation! I hope you will make good use of the skills you have gained through hard work this time :)
- mshwang5776
Reviews 1
∙
Average Rating 5.0
5
100% enrolledIt was very good
- masocampusInstructor
We are glad that you were satisfied with the lecture.😊 We are glad that you enjoyed it!
$77.00
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