Introduction to Google Analytics GA4 Data Analysis

• Since this is a practice-oriented lecture, it would be a good idea to prepare a dual monitor or extra device that can separate the lecture and practice screens.
• Since the training is conducted based on Windows OS, we recommend taking the course on Windows .
• Lecture notes and practice files are available in the <00. Textbook Download Center> section.

Google Analytics 4

For Google Analytics beginners and practitioners looking for data analysis, this guide covers everything you need to get started with GA4, from initial setup to the core data processing structure and report generation of GA analytics. It's packed with everything you need to get started with GA4, so you can start using it right away.

Step 1. Understanding Google Analytics 4

Events? Logs? Dimensions? The terminology and features of GA4 are still unfamiliar! This course, based on the latest version of GA4, covers the evolution of GA, its basic functions, and how to set them up. Practice sessions using a Google demo account make it accessible to anyone, even without a corporate website or customer data. Even those implementing GA4 within their company without a developer can easily learn the tracking code's operation and collect data without any complexity.

Step 2. Examining the GA4 Core Data Processing Structure

In addition to the events automatically measured by Google, GA4 allows you to implement events tailored to your business. We'll introduce how to track events using Gtag.js and make it easy to view ecommerce data. Defining custom events allows you to understand how your customers behave on your website or app and where they came from, providing valuable insights.

Step 3. Exploratory Data Analysis with GA4 Free-Form Reports

You can design the GA4 reports you want, specify various measurement criteria, and derive insights. With the shift from the existing traffic-centric GA3 (UA) to a conversion event-centric approach, you can add free reports with more diverse and detailed perspectives than before, and develop the ability to explore data exploratively.

Q. Do I need prior knowledge of Google Analytics?

Even if you don't have any prior knowledge, you can fully understand this guide! It's designed so that even those new to GA4 can immediately begin using it in practice. We'll guide you step-by-step through everything from the initial setup to important basic settings and integration methods.

Q. Are there any requirements or prerequisites for taking the course?

Since this is a hands-on course, we recommend bringing a dual monitor or a spare device that allows you to separate the lecture and practice screens. Furthermore, since the practical training will be conducted on a Windows OS, we recommend taking the course in a Windows environment.

Q. I'm a beginner who has never done data analysis before. Will I have any trouble taking the course?

Yes, even beginners can learn! It's structured to acquire and process data for GA4 analysis, so anyone can learn about data through learning.