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Braze, the king of CRM marketing, basic usage and know-how

Leading companies in each industry, including Yanolja, Cremon, Woowa Brothers, Ridibooks, Hyperconnect, and Saramin, share the basics of Braze usage for CRM marketing, as well as four successful cases of know-how.

(4.1) 11 reviews

116 learners

  • daejung
3시간 만에 완강할 수 있는 강의 ⏰
Braze
CRM Marketing
Digital Marketing

Reviews from Early Learners

What you will gain after the course

  • How to use Braze, the king of CRM marketing

  • Understanding the Flower Canvas feature in Braze

  • Create various campaigns with Braze (app push, in-app message, email, etc.)

  • 4 tips for successful CRM marketing using Braze

Using Braze, which is being used by leading industry companies
Get off at the last stop of CRM marketing tools 🛤️

The ultimate CRM marketing,
Leverage Braze 💌

Braze?

A service that provides marketing automation and personalization solutions.
In-app, in-browser, push message, email, SMS, etc.
A service that allows you to send personalized messages across multi-channel platforms .

Many marketers use Braze to reach their customers.
Promotes repeat visits and repeat purchases .

Leaders across industries are leveraging Braze, and job postings for CRM marketers include Braze-related skills as a requirement. However, there aren't many places to learn and few people who can teach you. This means there aren't many practitioners who are capable of CRM marketing using Braze.

This course began with a sense of urgency from the perspective of a practitioner working as a CRM marketer. While there are many articles and videos on CRM marketing, their content remains largely theoretical and focused on sharing success stories. I felt there was a lack of resources containing practical know-how that practitioners could apply to their own companies, which is why I created this course.

It's made for people like this 👋

I use Braze in my work, but
For those who want to know more

Leverage Braze without a shooter
Anyone who wants to do CRM marketing

Through Braze capabilities
Those who want to increase their career value

Using canvas and liquid moon
Anyone who wants to do CRM marketing


Through this lecture
You can get it 🪄

Braze's basics
Understanding the function

Flowers of Braze,
Understanding Canvas Features

Create a variety of campaigns with Braze
(app push, in-app message, email, etc.)

Using Braze
CRM Marketing Success Case Study Know-How


Expected Questions Q&A 📖

Q. CRM marketing campaigns seem complex because they require messages to be delivered based on user behavior. Do you have any campaign design know-how?

You may want to refer to the PRD (Product Requirement Document) . A competent PO needs a service journey map designed by the service planner. You can hypothesize that by communicating with specific customers at specific points along their service journey, they will use your service more frequently and for longer periods of time. Documenting this in a mind map or flowchart will be helpful when implementing it in your actual CRM tool.

Q. My company has adopted Braze. Can I immediately utilize Liquid and Connected Content?

Additional data taxonomy steps are required. A detailed setup of events, event properties, and attributes is required. Once this is complete, Liquid can be utilized, and for connected content, API development with specific data is required.


🔍 Before attending the lecture!

  • Some screens may be pixelated due to internal company data.


Introducing the Knowledge Sharer 🧑‍🏫

Current) Remember CRM Marketer

Former CRM marketer at Cremon

CRM Marketing Success Story Interview

  • CRM marketing mentoring is currently underway for current employees at companies such as Elegant Brothers, Hyperconnect, Gangnam Unnie, Saramin, Ridibooks, Pet Friends, and Ablely.
  • Marketing lectures at educational institutions such as Commento, Jinhaksa, Etoos, and Mini Intern
  • Marketing lectures at universities such as Sejong University, Myongji University, and Chung-Ang University

Recommended for
these people

Who is this course right for?

  • Those preparing for employment/career change as a CRM marketer

  • Anyone who wants to increase the value of their career through Braze capabilities commonly used by leading companies in each industry, such as Yanolja, Cremon, Woowa Brothers, Ridi, Hyperconnect, and Saramin

  • If you are worried because you use Braze at work but don't have a mentor to teach you how to use it,

  • Anyone who wants to use Braze's Canvas and Liquid Moon to do personalized, automated CRM marketing

Hello
This is

348

Learners

22

Reviews

3

Answers

3.6

Rating

6

Courses

✍️  지식 공유자 프로필

현) 리멤버, 그로스 마케팅팀 CRM 마케터

제가 가진 경험, 인사이트를 가지고 → 멘토링, 창업 기관들과 연계 된 기업 컨설팅, 대학교 출강 교육 등을 사이드 프로젝트로 하고 있습니다.

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  • 서울창업허브 성수, 서울 청년창업사관학교, 강남취창업허브센터, 학생유망창업팀 300 도약트랙 (일반) 등 초기 스타트업 등

     

Curriculum

All

20 lectures ∙ (3hr 10min)

Published: 
Last updated: 

Reviews

All

11 reviews

4.1

11 reviews

  • evan5537님의 프로필 이미지
    evan5537

    Reviews 1

    Average Rating 5.0

    5

    100% enrolled

    Good for users who are new to braze. However, it is disappointing that there is no section on advanced courses and that the canvas UI update in braze was not reflected.

    • kdaejung
      Instructor

      Thank you :) How was the CRM marketing master Braze basic usage lecture? As you left a review, this lecture was created for beginners of CRM marketing using Braze. Please look forward to the Braze advanced user version lecture that is scheduled to open later.

  • waveslike님의 프로필 이미지
    waveslike

    Reviews 18

    Average Rating 4.8

    3

    30% enrolled

    Since I can't practice or use the demo version, I'd like to have lecture materials instead.

    • kdaejung
      Instructor

      Thank you for your review 💌 I also regret that there is no free demo version of Braze. It would have been more helpful if there was a free demo version like GA.

  • nabygo님의 프로필 이미지
    nabygo

    Reviews 1

    Average Rating 5.0

    5

    60% enrolled

    I think this is a good lecture for beginners~!

    • kdaejung
      Instructor

      How was the CRM Marketing King Braze Basic Utilization Course? As you left a review, this course was designed for beginners in CRM marketing using Braze. Please look forward to the Braze Advanced User Version course that is scheduled to open in the future!

  • anjh2264141님의 프로필 이미지
    anjh2264141

    Reviews 1

    Average Rating 5.0

    5

    100% enrolled

    Useful for learning the basics of how to use the Braze Tool.

    • kdaejung
      Instructor

      Hello! Thank you for your review of the Braze course. : ) If you need know-how that can be applied to the service you are currently working at -> Please apply through the 1:1 mentoring application link on Inf.run! https://inf.run/zb5R Thank you. :)

  • cha89112918님의 프로필 이미지
    cha89112918

    Reviews 1

    Average Rating 5.0

    5

    60% enrolled

    $59.40

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