강의

멘토링

커뮤니티

Business & Marketing

/

Marketing & PR

CRM Marketing Ultimate Guide: Braze Basics & Know-how

We share 4 success case know-hows, from basic usage of Braze used by leading companies in each industry such as Yanolja, Kmong, Woowa Brothers, Ridi, Hyperconnect, and Saramin for CRM marketing.

(4.1) 11 reviews

118 learners

Level Basic

Course period Unlimited

  • daejung
3시간 만에 완강할 수 있는 강의 ⏰
3시간 만에 완강할 수 있는 강의 ⏰
Braze
Braze
CRM Marketing
CRM Marketing
Digital Marketing
Digital Marketing
3시간 만에 완강할 수 있는 강의 ⏰
3시간 만에 완강할 수 있는 강의 ⏰
Braze
Braze
CRM Marketing
CRM Marketing
Digital Marketing
Digital Marketing

Reviews from Early Learners

Reviews from Early Learners

4.1

5.0

evan

100% enrolled

Good for users who are new to braze. However, it is disappointing that there is no section on advanced courses and that the canvas UI update in braze was not reflected.

5.0

슈퍼팬돌이

60% enrolled

I think this is a good lecture for beginners~!

5.0

안지혜

100% enrolled

Useful for learning the basics of how to use the Braze Tool.

What you will gain after the course

  • The Ultimate CRM Marketing Tool: Braze Basic Usage Guide

  • Understanding Braze's Canvas Feature

  • Creating Various Campaigns with Braze (App Push, In-App Messages, Email, etc.)

  • 4 Key Insights from Successful CRM Marketing Cases Using Braze

Use Braze, utilized by industry-leading companies,
and reach the final destination of CRM marketing tools 🛤️

Master CRM marketing with
Braze 💌

Braze?

A service that provides marketing automation and personalization solutions
that enables you to send
personalized messages across multi-channel platforms including in-app, in-browser, push messages, email, SMS, and more.

Many marketers use Braze to encourage customers to
revisit and repurchase.

Leaders in each industry are utilizing Braze, and CRM marketer job postings include Braze proficiency in their qualifications/preferred requirements. However, the reality is that there aren't many places to learn it or people who can teach it. This means there still aren't many practitioners who can do CRM marketing using Braze.

This course was created because of the frustrations I felt as a CRM marketer working in the field. While there are now many CRM marketing articles and videos available, the content still tends to focus on theory and sharing results from success stories. I felt there was a lack of materials containing practical know-how that practitioners could actually apply to their own companies, which led me to create this course.

This course was made for people like you 👋

Those who use Braze at work
but want to know it better

Those who want to do
CRM marketing using Braze without a mentor

Those who want to increase their
career value through Braze capabilities

Those who want to do
CRM marketing using Canvas and Liquid


What you can gain
from this course 🪄

Understanding the basic
features
of Braze

Understanding Braze's highlight,
Canvas feature

Creating various campaigns with Braze
(app push, in-app messages, email, etc.)

Know-how for
Successful CRM Marketing Cases Using Braze


Expected Questions Q&A 📖

Q. CRM marketing seems to have complex campaign structures since messages need to be triggered based on user behavior. Are there any tips for campaign design?

PRD (Product Requirement Document: Product Requirements Definition Document) is a good reference. A competent PO needs a journey map of our service designed by the service planner. You can establish a hypothesis about what message to deliver to specific customers at what point in the service journey to make them use our service more frequently and for longer periods. If you document this as a mind map or flow chart, it will help when implementing it in an actual CRM tool.

Q. Our company has adopted Braze. Can we use Liquid and Connected Content right away?

An additional data taxonomy process is required. It's necessary to meticulously set up events, event properties, attributes, etc. Once this is completed, you can utilize Liquid, and for Connected Content, API development containing specific data is required.


🔍 Wait a moment before taking the course!

  • Some screens may be blurred due to internal company data.


Instructor Introduction 🧑‍🏫

  • Current) Delivery Platform Company A, CRM Marketer
  • Former) Remember, CRM Marketer
  • Former) Kmong, CRM Marketer

CRM Marketing Success Case Interview

  • Currently conducting CRM marketing mentoring for professionals at Woowa Brothers, Hyperconnect, Gangnam Unni, Saramin, Ridi, PetFriends, Ably, and more
  • Currently teaching marketing at educational institutions including Comento, Jinhaksa, Etoos, and Mini Intern
  • Currently lecturing on marketing at universities including Sejong University, Myongji University, and Chung-Ang University

Recommended for
these people

Who is this course right for?

  • Those preparing for employment/job change as a CRM marketer

  • Those who want to enhance their career value through Braze capabilities, which are commonly used by leading companies in various industries such as Yanolja, Kmong, Woowa Brothers, Ridi, Hyperconnect, and Saramin

  • If you're struggling because your company uses Braze but there's no senior colleague to teach you how to use it

  • Those who want to conduct personalized and automated CRM marketing using Braze's Canvas and Liquid

Hello
This is

356

Learners

24

Reviews

3

Answers

3.5

Rating

6

Courses

✍️  지식 공유자 프로필

현) 배달 플랫폼 A사, CRM 마케터

전) 리멤버, CRM 마케터

전) 크몽, CRM 마케터

제가 가진 경험, 인사이트를 가지고 → 멘토링, 창업 기관들과 연계 된 기업 컨설팅, 대학교 출강 교육 등을 사이드 프로젝트로 하고 있습니다.

  • 우아한형제들, 하이퍼커넥트, 에이블리, 펫프렌즈, 강남언니, 리디, 마이리얼트립, 사람인, 센트비, 한국프로축구 각 구단(K리그) 등 현직 마케터 대상

  • 고용노동부, 대한상공회의소, 오픈놀, 잇다, 캐치(진학사), 스펙업, 코멘토, 클래스101, 팀스파르타, 그로스쿨(모비커리어에듀), 서울청년센터,한국MICE협회 등

  • 세종대, 명지대, 중앙대, 수원대, 서울여대, 숭실대, 인천대, 한밭대, 백석대, 국방전직교육원 등 대학 출강

  • 서울창업허브 성수, 서울 청년창업사관학교, 강남취창업허브센터, 학생유망창업팀 300 도약트랙 (일반) 등 초기 스타트업 등

     

Curriculum

All

20 lectures ∙ (3hr 10min)

Published: 
Last updated: 

Reviews

All

11 reviews

4.1

11 reviews

  • evan5537님의 프로필 이미지
    evan5537

    Reviews 1

    Average Rating 5.0

    5

    100% enrolled

    Good for users who are new to braze. However, it is disappointing that there is no section on advanced courses and that the canvas UI update in braze was not reflected.

    • kdaejung
      Instructor

      Thank you :) How was the CRM marketing master Braze basic usage lecture? As you left a review, this lecture was created for beginners of CRM marketing using Braze. Please look forward to the Braze advanced user version lecture that is scheduled to open later.

  • nabygo님의 프로필 이미지
    nabygo

    Reviews 1

    Average Rating 5.0

    5

    60% enrolled

    I think this is a good lecture for beginners~!

    • kdaejung
      Instructor

      How was the CRM Marketing King Braze Basic Utilization Course? As you left a review, this course was designed for beginners in CRM marketing using Braze. Please look forward to the Braze Advanced User Version course that is scheduled to open in the future!

  • anjh2264141님의 프로필 이미지
    anjh2264141

    Reviews 1

    Average Rating 5.0

    5

    100% enrolled

    Useful for learning the basics of how to use the Braze Tool.

    • kdaejung
      Instructor

      Hello! Thank you for your review of the Braze course. : ) If you need know-how that can be applied to the service you are currently working at -> Please apply through the 1:1 mentoring application link on Inf.run! https://inf.run/zb5R Thank you. :)

  • cha89112918님의 프로필 이미지
    cha89112918

    Reviews 1

    Average Rating 5.0

    5

    60% enrolled

    • t26183219932님의 프로필 이미지
      t26183219932

      Reviews 2

      Average Rating 5.0

      5

      60% enrolled

      $59.40

      daejung's other courses

      Check out other courses by the instructor!

      Similar courses

      Explore other courses in the same field!