Braze, the king of CRM marketing, basic usage and know-how
Leading companies in each industry, including Yanolja, Cremon, Woowa Brothers, Ridibooks, Hyperconnect, and Saramin, share the basics of Braze usage for CRM marketing, as well as four successful cases of know-how.
Create various campaigns with Braze (app push, in-app message, email, etc.)
4 tips for successful CRM marketing using Braze
Using Braze, which is being used by leading industry companies Get off at the last stop of CRM marketing tools ð€ïž
The ultimate CRM marketing, Leverage Braze ð
Braze?
A service that provides marketing automation and personalization solutions. In-app, in-browser, push message, email, SMS, etc. A service that allows you to send personalized messages across multi-channel platforms .
Many marketers use Braze to reach their customers. Promotes repeat visits and repeat purchases .
Leaders across industries are leveraging Braze, and job postings for CRM marketers include Braze-related skills as a requirement. However, there aren't many places to learn and few people who can teach you. This means there aren't many practitioners who are capable of CRM marketing using Braze.
This course began with a sense of urgency from the perspective of a practitioner working as a CRM marketer. While there are many articles and videos on CRM marketing, their content remains largely theoretical and focused on sharing success stories. I felt there was a lack of resources containing practical know-how that practitioners could apply to their own companies, which is why I created this course.
It's made for people like this ð
I use Braze in my work, but For those who want to know more
Leverage Braze without a shooter Anyone who wants to do CRM marketing
Through Braze capabilities Those who want to increase their career value
Using canvas and liquid moon Anyone who wants to do CRM marketing
Through this lecture You can get it ðª
Braze's basics Understanding the function
Flowers of Braze, Understanding Canvas Features
Create a variety of campaigns with Braze (app push, in-app message, email, etc.)
Using Braze CRM Marketing Success Case Study Know-How
Expected Questions Q&A ð
Q. CRM marketing campaigns seem complex because they require messages to be delivered based on user behavior. Do you have any campaign design know-how?
You may want to refer to the PRD (ProductRequirement Document). A competent PO needs a service journey map designed by the service planner. You can hypothesize that by communicating with specific customers at specific points along their service journey, they will use your service more frequently and for longer periods of time. Documenting this in a mind map or flowchart will be helpful when implementing it in your actual CRM tool.
Q. My company has adopted Braze. Can I immediately utilize Liquid and Connected Content?
Additional data taxonomy steps are required. A detailed setup of events, event properties, and attributes is required. Once this is complete, Liquid can be utilized, and for connected content, API development with specific data is required.
ð Before attending the lecture!
Some screens may be pixelated due to internal company data.
CRM marketing mentoring is currently underway for current employees at companies such as Elegant Brothers, Hyperconnect, Gangnam Unnie, Saramin, Ridibooks, Pet Friends, and Ablely.
Marketing lectures at educational institutions such as Commento, Jinhaksa, Etoos, and Mini Intern
Marketing lectures at universities such as Sejong University, Myongji University, and Chung-Ang University
Recommended for these people
Who is this course right for?
Those preparing for employment/career change as a CRM marketer
Anyone who wants to increase the value of their career through Braze capabilities commonly used by leading companies in each industry, such as Yanolja, Cremon, Woowa Brothers, Ridi, Hyperconnect, and Saramin
If you are worried because you use Braze at work but don't have a mentor to teach you how to use it,
Anyone who wants to use Braze's Canvas and Liquid Moon to do personalized, automated CRM marketing
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