Amplitude(앰플리튜드)로 마케팅 데이터 분석 하는 방법
daejung
각 산업계 리드 기업들이 사용자 행동 데이터 분석을 위해 사용 중인 앰플리튜드에 대해서 다룹니다. 데모 계정을 만드는 방법부터 Amplitude의 차트 생성과 활용 방법을 다룹니다.
입문
퍼포먼스 마케팅, Amplitude
Braze, the king of CRM marketing, basic usage and know-how
Leading companies in each industry, including Yanolja, Cremon, Woowa Brothers, Ridibooks, Hyperconnect, and Saramin, share the basics of Braze usage for CRM marketing, as well as four successful cases of know-how.
Reviews from Early Learners
What you will learn!
How to use Braze, the king of CRM marketing
Understanding the Flower Canvas feature in Braze
Create various campaigns with Braze (app push, in-app message, email, etc.)
4 tips for successful CRM marketing using Braze
Using Braze, which is being used by leading industry companies
Get off at the last stop of CRM marketing tools 🛤️
The ultimate CRM marketing,
Leverage Braze 💌
Braze?
A service that provides marketing automation and personalization solutions.
In-app, in-browser, push message, email, SMS, etc.
A service that allows you to send personalized messages across multi-channel platforms .
Many marketers use Braze to reach their customers.
Promotes repeat visits and repeat purchases .
Leaders across industries are leveraging Braze, and job postings for CRM marketers include Braze-related skills as a requirement. However, there aren't many places to learn and few people who can teach you. This means there aren't many practitioners who are capable of CRM marketing using Braze.
This course began with a sense of urgency from the perspective of a practitioner working as a CRM marketer. While there are many articles and videos on CRM marketing, their content remains largely theoretical and focused on sharing success stories. I felt there was a lack of resources containing practical know-how that practitioners could apply to their own companies, which is why I created this course.
It's made for people like this 👋
I use Braze in my work, but
For those who want to know more
Leverage Braze without a shooter
Anyone who wants to do CRM marketing
Through Braze capabilities
Those who want to increase their career value
Using canvas and liquid moon
Anyone who wants to do CRM marketing
Through this lecture
You can get it 🪄
Braze's basics
Understanding the function
Flowers of Braze,
Understanding Canvas Features
Create a variety of campaigns with Braze
(app push, in-app message, email, etc.)
Using Braze
CRM Marketing Success Case Study Know-How
Expected Questions Q&A 📖
Q. CRM marketing campaigns seem complex because they require messages to be delivered based on user behavior. Do you have any campaign design know-how?
You may want to refer to the PRD (Product Requirement Document) . A competent PO needs a service journey map designed by the service planner. You can hypothesize that by communicating with specific customers at specific points along their service journey, they will use your service more frequently and for longer periods of time. Documenting this in a mind map or flowchart will be helpful when implementing it in your actual CRM tool.
Q. My company has adopted Braze. Can I immediately utilize Liquid and Connected Content?
Additional data taxonomy steps are required. A detailed setup of events, event properties, and attributes is required. Once this is complete, Liquid can be utilized, and for connected content, API development with specific data is required.
🔍 Before attending the lecture!
- Some screens may be pixelated due to internal company data.
Introducing the Knowledge Sharer 🧑🏫
Current) Remember CRM Marketer
Former CRM marketer at Cremon
CRM Marketing Success Story Interview
- CRM marketing mentoring is currently underway for current employees at companies such as Elegant Brothers, Hyperconnect, Gangnam Unnie, Saramin, Ridibooks, Pet Friends, and Ablely.
- Marketing lectures at educational institutions such as Commento, Jinhaksa, Etoos, and Mini Intern
- Marketing lectures at universities such as Sejong University, Myongji University, and Chung-Ang University
Recommended for
these people
Who is this course right for?
Those preparing for employment/career change as a CRM marketer
Anyone who wants to increase the value of their career through Braze capabilities commonly used by leading companies in each industry, such as Yanolja, Cremon, Woowa Brothers, Ridi, Hyperconnect, and Saramin
If you are worried because you use Braze at work but don't have a mentor to teach you how to use it,
Anyone who wants to use Braze's Canvas and Liquid Moon to do personalized, automated CRM marketing
329
Learners
19
Reviews
3
Answers
3.6
Rating
6
Courses
✍️ 지식 공유자 프로필
현) 리멤버, 전사 CRM 마케팅 DRI(Directly Responsible Individual)
제가 가진 경험, 인사이트를 가지고 → 멘토링, 창업 기관들과 연계 된 기업 컨설팅, 대학교 출강 교육 등을 사이드 프로젝트로 하고 있습니다.
우아한형제들, 하이퍼커넥트, 에이블리, 펫프렌즈, 강남언니, 리디, 마이리얼트립, 사람인, 센트비, 한국프로축구 각 구단(K리그) 등 현직 마케터 대상
고용노동부, 대한상공회의소, 오픈놀, 잇다, 캐치(진학사), 스펙업, 코멘토, 클래스101, 팀스파르타, 그로스쿨(모비커리어에듀), 서울청년센터,한국MICE협회 등
세종대, 명지대, 중앙대, 수원대, 서울여대, 숭실대, 인천대, 한밭대, 백석대, 국방전직교육원 등 대학 출강
서울창업허브 성수, 서울 청년창업사관학교, 강남취창업허브센터, 학생유망창업팀 300 도약트랙 (일반) 등 초기 스타트업 등
Curriculum
All
20 lectures ∙ (3hr 10min)
Published:
Last updated:
Reviews
All
10 reviews
$59.40
kdaejung's other courses
Check out other courses by the instructor!
Similar courses
Explore other courses in the same field!
![잘나가는 프리랜서의, AI 자동화 마케팅 [AI 활용 1위 작가]강의 썸네일](https://cdn.inflearn.com/public/files/courses/338586/cover/01k2vfn09h9kdvcgc87sggzn8b?f=avif&w=420)