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Essential Performance Marketing with Google Ads (2023 Update)

An essential course for those who want to become a good performance marketer! From strategy to campaign execution and optimization - essential knowledge and practical tips all in one place!

(4.6) 33 reviews

442 learners

  • Grace Shin
Performance Marketing
Google Ads
Digital Marketing

Reviews from Early Learners

What you will gain after the course

  • Google Ads

  • Performance Marketing

  • Digital Marketing

  • Search Ads

  • Display advertising

  • GDN

A Silicon Valley performance marketing executive tells you,
Essential knowledge on performance marketing + Google search & display advertising!

Do you dream of becoming a performance marketer who thinks ahead, achieves results, and creates success?
A performance marketer is someone who creates business value beyond simply handling advertising platforms.
Inevitably, they are also people who understand the business and the product, and design the customer's purchasing experience.

Just knowing the basics and how to operate the platform doesn't make you good at performance marketing.
"From planning to strategy, execution, performance analysis, and optimization"
Only by understanding the brand's positioning and consumer intentions, and understanding how advertising platforms work, and having the ability to find and solve problems on your own can you become an all-round performance marketer who can achieve results regardless of the product.

It's like teaching performance marketing in a compressed form so that new assistants can immediately get started on the job.
​I want to help you take the exciting first step toward becoming a 'performance marketer who delivers results'❤️

✔ Benefits of this class

  • You can understand the direction you should take as a performance marketer.
  • Learn principles that apply not only to Google but also to other platforms.
  • You can learn everything from Search & GDN theory to practice all at once.

 

✔ Real class reviews

🐰 Student D
The reason I chose Dima's basic course and Grace's course is because it is not a course that focuses only on theory, but also because it allows me to learn from actual work experience . For someone like me who has no experience in performance marketing, even if I simply know what each function of the platform does, I get confused because I have not used it in practice, but it was good that I was able to get a feel for it a little bit by watching Grace's campaign. And when dealing with various platforms, it is a bit superficial, but it was good that I could learn only about Google Ads.

🦄 Student S
I really liked that Grace shared with me the traces and methods she had personally thought about in her work! It felt like a professional in the field was passionately trying to share it with me ♡ I even got the feeling that she was trying to give me at least one more thing while listening to the lecture!

🐝 Student K
I was able to learn the overall performance marketing process, including the theory and implementation process. Since this was my first time taking a performance lecture, the content was extensive and there were parts that were difficult to understand. However, I think this lecture can help me think specifically about how to fill in the gaps.

🐱 Student A
Not theory, but real-life stories!!! It was really good that you gave practical tips and your own style. I think the practical template is also a valuable resource. And when you explain, it is easy and clear without unnecessary details. Overall, the curriculum, materials, and lectures were all great. I especially appreciated the fact that you wanted to convey as much as possible to the students.

🐯 Student E
I am a job seeker preparing for Performa and took the Dima basic course. I was able to acquire basic concepts from both lectures, and I was able to gain practical knowledge such as why it is used and how it is used!! In fact, as a job seeker, I wanted to prepare for the relevant position , but I had no idea how to do it ㅠㅠ While taking this lecture, I was able to learn a lot despite the short time because it explained in detail what action plans I can do now and what kind of work is done 🥰 I will 100% take the next lecture if it comes out!

✔ People like this will like it!

  • Aspiring performance marketer
  • Entrepreneur who runs his own business
  • Performa Junior who wants to improve his skills
  • Startup Marketing Manager

 

✔ Curriculum

[Curriculum at a glance]
1. Performance Marketing What & Why
2. Understand the principle
3. Strategic Planning
4. Google GDN Review + Practice
5. Google Search Ads Review + Practice
6. Performance Measurement
7. Optimization & Testing

🔗 Download detailed curriculum (link)

 

✔ Sweet benefits for students

 

  • Invitation to student ONLY community chat room
  • Discount on the Digital Marketing Fundamentals course ( see roadmap page )
  • Digital Marketing Glossary PDF
  • Lecture Slides PDF
  • Media Mix Template
  • Display Advertising Targeting Management Template
  • Search Ads Campaign Management Template
  • Performance Measurement Template
  • AB Testing Template

 

✔ Course Roadmap

 

A roadmap to becoming a 'digital marketing expert'!

 

 


❤️ Subscribe to DIGIOCEAN channel


Introducing the knowledge sharer ✒️

Grace Shin

  • Current) Global Digital Marketing Director at US tech company
  • Current) CEO of Digiocean , a digital marketing content platform & community
  • Former) Senior Digital Marketing Manager (Europe & Asia Pacific) at US Tech Company
  • Former Senior Digital Marketing Strategist, The First Group (UAE)
  • Former) Zhejiang Dahua Technology Co., Ltd. (UAE), Digital Marketing Manager
  • Former) One Agency (South Africa), Marketing Manager
  • Former) Jeil Planning, Sochi Olympics Sports Marketing Team
  • Former Third Age, Planning Team Member
  • Graduated from Manchester University, UK, MBA / Graduated from Hongik University, Department of English Literature

Portfolio

We plan and operate global campaigns targeting customers from various countries around the world in over 10 languages through comprehensive digital marketing channels such as websites, SEO, performance marketing, social media, CRM, and email marketing . Based on our expertise in technology and data, we have been developing integrated digital marketing strategies and providing coaching for various companies.

Recommended for
these people

Who is this course right for?

  • Aspiring performance marketer

  • Entrepreneur who runs his own business

  • Startup Marketing Manager

  • Performa Junior who wants to improve his skills

Hello
This is

457

Learners

30

Reviews

34

Answers

4.7

Rating

6

Courses

미국 IT 테크 기업에서 글로벌 디지털마케팅을 총괄로 일하고 있는 그레이스입니다. 러시아, 남아프리카공화국, 중국, 아랍에미리트 등 다양한 나라에서 경험을 쌓은 후, 현재 영국에서 현업 디지털마케터로 활동 중입니다. 2020년 마케팅 콘텐츠/커뮤니티 플랫폼 '디지오션'을 창업하여 운영중이기도 합니다.

약력

  • 현) 미국 테크기업, 글로벌 디맨드 제너레이션 디렉터

  • 전) Medallia, 유럽/아태 지역 디지털마케팅 디렉터

  • 전) The First Group (UAE), 시니어 디지털마케팅 전략가

  • 전) 浙江大华技术公司 (UAE), 디지털마케팅 매니저

  • 전) One Agency (남아공), 마케팅 매니저

  • 전) 제일기획, 소치올림픽 스포츠마케팅팀

  • 전) 서드에이지, 기획팀 사원

  • - 영국 맨체스터 대학교 MBA / 홍익대학교 영문학과 졸업

채널

Curriculum

All

32 lectures ∙ (4hr 10min)

Course Materials:

Lecture resources
Published: 
Last updated: 

Reviews

All

33 reviews

4.6

33 reviews

  • 인프런님의 프로필 이미지
    인프런

    Reviews 6

    Average Rating 5.0

    5

    100% enrolled

    안녕하세요. 그레이스님! 먼저 좋은 강의 감사드립니다. 이전 마케팅 강의부터, 해당 강의도 함께 모두 완강하였는데요! 잠시 잊고 지냈던 최적화 부분과 또 새롭게 알게된 내용들도 있어 유익했습니다. 마케팅 지표에 관해서 가장 재밌게 보았고, CAC와 LTV 쪽을 보면서도 재밌었습니다. 특히 OKR에 대한 마케팅 지표 예시가 저에게 많은 도움이 된 것 같습니다. 감사드립니다. 두 강의 모두 (퍼포먼스) 마케팅의 뼈대가 되어주는 강의 인 것 같습니다. 마케팅을 하시는 분들이시거나, 준비하시는 분들이라면 유익한 강의이실 것 같습니다. 추천드립니다!

    • 이후연님의 프로필 이미지
      이후연

      Reviews 4

      Average Rating 5.0

      5

      97% enrolled

      유익했어요

      • Grace Shin
        Instructor

        소중한 수강평 감사드려요❤️

    • 이정재님의 프로필 이미지
      이정재

      Reviews 1

      Average Rating 5.0

      5

      100% enrolled

      정말 오랜만에 질이 높은 온라인 강의였습니다! 강의 슬라이드도 너무 꼼꼼하게 작성해서 공유해주시고 강의도 이해도 쉽고 몰랐던 부분까지 세세하게 설명해주셔서 도움이 많이 되었습니다. ga4강의도 곧 제작하신다고 들었는데 꼭 들을 예정이고 다른 강의들도 많이 제작하였으면 좋겠습니다ㅎㅎ

      • Grace Shin
        Instructor

        따뜻한 수강평 정말 감사드려요! 응원에 힘입어 앞으로도 좋은 강의 많이 개설하도록 열심히 노력할게요❤️

    • jw8318님의 프로필 이미지
      jw8318

      Reviews 3

      Average Rating 5.0

      5

      97% enrolled

      개념 아주 잘잡았어요. 고맙습니다.

      • Grace Shin
        Instructor

        소중한 수강평 정말 감사드려요❤️

    • sunsky6350님의 프로필 이미지
      sunsky6350

      Reviews 1

      Average Rating 5.0

      5

      88% enrolled

      내용이 정말 알차고 좋아요! 딱 제가 찾던 강의!!!!! ㅠㅠ조금만 더 일찍알았더라면 너무너무 좋았을걸...왜 이제야 이걸 듣는지 후회가 되네용 ㅠㅠ

      • Grace Shin
        Instructor

        따뜻한 수강평 정말 감사드려요!❤️ 너무너무 힘이 됩니다!

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