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Essential Performance Marketing with Google Ads (2023 Update)

An essential course for those who want to become a good performance marketer! From strategy to campaign execution and optimization - essential knowledge and practical tips all in one place!

(4.6) 32 reviews

442 learners

Level Beginner

Course period Unlimited

  • Grace Shin
Performance Marketing
Performance Marketing
Google Ads
Google Ads
Digital Marketing
Digital Marketing
Performance Marketing
Performance Marketing
Google Ads
Google Ads
Digital Marketing
Digital Marketing

Reviews from Early Learners

What you will gain after the course

  • Google Ads

  • Performance Marketing

  • Digital Marketing

  • Search Ads

  • Display advertising

  • GDN

A Silicon Valley performance marketing executive tells you,
Essential knowledge on performance marketing + Google search & display advertising!

Do you dream of becoming a performance marketer who thinks ahead, achieves results, and creates success?
A performance marketer is someone who creates business value beyond simply handling advertising platforms.
Inevitably, they are also people who understand the business and the product, and design the customer's purchasing experience.

Just knowing the basics and how to operate the platform doesn't make you good at performance marketing.
"From planning to strategy, execution, performance analysis, and optimization"
Only by understanding the brand's positioning and consumer intentions, and understanding how advertising platforms work, and having the ability to find and solve problems on your own can you become an all-round performance marketer who can achieve results regardless of the product.

It's like teaching performance marketing in a compressed form so that new assistants can immediately get started on the job.
​I want to help you take the exciting first step toward becoming a 'performance marketer who delivers results'❤️

✔ Benefits of this class

  • You can understand the direction you should take as a performance marketer.
  • Learn principles that apply not only to Google but also to other platforms.
  • You can learn everything from Search & GDN theory to practice all at once.

 

✔ Real class reviews

🐰 Student D
The reason I chose Dima's basic course and Grace's course is because it is not a course that focuses only on theory, but also because it allows me to learn from actual work experience . For someone like me who has no experience in performance marketing, even if I simply know what each function of the platform does, I get confused because I have not used it in practice, but it was good that I was able to get a feel for it a little bit by watching Grace's campaign. And when dealing with various platforms, it is a bit superficial, but it was good that I could learn only about Google Ads.

🦄 Student S
I really liked that Grace shared with me the traces and methods she had personally thought about in her work! It felt like a professional in the field was passionately trying to share it with me ♡ I even got the feeling that she was trying to give me at least one more thing while listening to the lecture!

🐝 Student K
I was able to learn the overall performance marketing process, including the theory and implementation process. Since this was my first time taking a performance lecture, the content was extensive and there were parts that were difficult to understand. However, I think this lecture can help me think specifically about how to fill in the gaps.

🐱 Student A
Not theory, but real-life stories!!! It was really good that you gave practical tips and your own style. I think the practical template is also a valuable resource. And when you explain, it is easy and clear without unnecessary details. Overall, the curriculum, materials, and lectures were all great. I especially appreciated the fact that you wanted to convey as much as possible to the students.

🐯 Student E
I am a job seeker preparing for Performa and took the Dima basic course. I was able to acquire basic concepts from both lectures, and I was able to gain practical knowledge such as why it is used and how it is used!! In fact, as a job seeker, I wanted to prepare for the relevant position , but I had no idea how to do it ㅠㅠ While taking this lecture, I was able to learn a lot despite the short time because it explained in detail what action plans I can do now and what kind of work is done 🥰 I will 100% take the next lecture if it comes out!

✔ People like this will like it!

  • Aspiring performance marketer
  • Entrepreneur who runs his own business
  • Performa Junior who wants to improve his skills
  • Startup Marketing Manager

 

✔ Curriculum

[Curriculum at a glance]
1. Performance Marketing What & Why
2. Understand the principle
3. Strategic Planning
4. Google GDN Review + Practice
5. Google Search Ads Review + Practice
6. Performance Measurement
7. Optimization & Testing

🔗 Download detailed curriculum (link)

 

✔ Sweet benefits for students

 

  • Invitation to student ONLY community chat room
  • Discount on the Digital Marketing Fundamentals course ( see roadmap page )
  • Digital Marketing Glossary PDF
  • Lecture Slides PDF
  • Media Mix Template
  • Display Advertising Targeting Management Template
  • Search Ads Campaign Management Template
  • Performance Measurement Template
  • AB Testing Template

 

✔ Course Roadmap

 

A roadmap to becoming a 'digital marketing expert'!

 

 


❤️ Subscribe to DIGIOCEAN channel


Introducing the knowledge sharer ✒️

Grace Shin

  • Current) Global Digital Marketing Director at US tech company
  • Current) CEO of Digiocean , a digital marketing content platform & community
  • Former) Senior Digital Marketing Manager (Europe & Asia Pacific) at US Tech Company
  • Former Senior Digital Marketing Strategist, The First Group (UAE)
  • Former) Zhejiang Dahua Technology Co., Ltd. (UAE), Digital Marketing Manager
  • Former) One Agency (South Africa), Marketing Manager
  • Former) Jeil Planning, Sochi Olympics Sports Marketing Team
  • Former Third Age, Planning Team Member
  • Graduated from Manchester University, UK, MBA / Graduated from Hongik University, Department of English Literature

Portfolio

We plan and operate global campaigns targeting customers from various countries around the world in over 10 languages through comprehensive digital marketing channels such as websites, SEO, performance marketing, social media, CRM, and email marketing . Based on our expertise in technology and data, we have been developing integrated digital marketing strategies and providing coaching for various companies.

Recommended for
these people

Who is this course right for?

  • Aspiring performance marketer

  • Entrepreneur who runs his own business

  • Startup Marketing Manager

  • Performa Junior who wants to improve his skills

Hello
This is

474

Learners

31

Reviews

34

Answers

4.7

Rating

6

Courses

미국 IT 테크 기업에서 글로벌 디지털마케팅을 총괄로 일하고 있는 그레이스입니다. 러시아, 남아프리카공화국, 중국, 아랍에미리트 등 다양한 나라에서 경험을 쌓은 후, 현재 영국에서 현업 디지털마케터로 활동 중입니다. 2020년 마케팅 콘텐츠/커뮤니티 플랫폼 '디지오션'을 창업하여 운영중이기도 합니다.

약력

  • 현) 미국 테크기업, 글로벌 디맨드 제너레이션 디렉터

  • 전) Medallia, 유럽/아태 지역 디지털마케팅 디렉터

  • 전) The First Group (UAE), 시니어 디지털마케팅 전략가

  • 전) 浙江大华技术公司 (UAE), 디지털마케팅 매니저

  • 전) One Agency (남아공), 마케팅 매니저

  • 전) 제일기획, 소치올림픽 스포츠마케팅팀

  • 전) 서드에이지, 기획팀 사원

  • - 영국 맨체스터 대학교 MBA / 홍익대학교 영문학과 졸업

채널

Curriculum

All

32 lectures ∙ (4hr 10min)

Course Materials:

Lecture resources
Published: 
Last updated: 

Reviews

All

32 reviews

4.6

32 reviews

  • 인프런님의 프로필 이미지
    인프런

    Reviews 6

    Average Rating 5.0

    5

    100% enrolled

    Hello. Grace! First of all, thank you for the great lecture. I have completed all of the previous marketing lectures and this one as well! It was helpful because there were things I had forgotten about optimization and things I learned new. I enjoyed the marketing indicators the most, and I also enjoyed looking at the CAC and LTV. In particular, the marketing indicator examples for OKR were very helpful to me. Thank you. Both lectures seem to be the backbone of (performance) marketing. If you are a marketer or preparing for it, I think this will be a useful lecture. I recommend it!

    • 2bueong6426님의 프로필 이미지
      2bueong6426

      Reviews 4

      Average Rating 5.0

      5

      97% enrolled

      It was helpful

      • graceshin
        Instructor

        Thank you for your valuable review❤️

    • wjdwo7532793님의 프로필 이미지
      wjdwo7532793

      Reviews 1

      Average Rating 5.0

      5

      100% enrolled

      It's been a long time since I've had a high-quality online lecture! The lecture slides were written so meticulously and shared, and the lectures were easy to understand and explained in detail even the parts I didn't know, which was very helpful. I heard that you're going to produce a ga4 lecture soon, so I'm definitely going to listen to it, and I hope you produce many other lectures. ㅎㅎ

      • graceshin
        Instructor

        Thank you so much for your warm review! Thanks to your support, I will work hard to open many more great lectures in the future❤️

    • jw8318님의 프로필 이미지
      jw8318

      Reviews 3

      Average Rating 5.0

      5

      97% enrolled

      The concept is very well understood. Thank you.

      • graceshin
        Instructor

        Thank you so much for your valuable review❤️

    • lizyuan님의 프로필 이미지
      lizyuan

      Reviews 1

      Average Rating 5.0

      5

      100% enrolled

      It has been very helpful for my work!

      • graceshin
        Instructor

        Thank you so much for your warm review! ❤️

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