Essential Performance Marketing with Google Ads (2023 Update)
An essential course for those who want to become a good performance marketer! From strategy to campaign execution and optimization - essential knowledge and practical tips all in one place!
Hello. Grace!
First of all, thank you for the great lecture. I have completed all of the previous marketing lectures and this one as well! It was helpful because there were things I had forgotten about optimization and things I learned new. I enjoyed the marketing indicators the most, and I also enjoyed looking at the CAC and LTV. In particular, the marketing indicator examples for OKR were very helpful to me. Thank you.
Both lectures seem to be the backbone of (performance) marketing. If you are a marketer or preparing for it, I think this will be a useful lecture. I recommend it!
5.0
이후연
97% 수강 후 작성
It was helpful
5.0
이정재
100% 수강 후 작성
It's been a long time since I've had a high-quality online lecture! The lecture slides were written so meticulously and shared, and the lectures were easy to understand and explained in detail even the parts I didn't know, which was very helpful. I heard that you're going to produce a ga4 lecture soon, so I'm definitely going to listen to it, and I hope you produce many other lectures. ㅎㅎ
강의상세_배울수있는것_타이틀
Google Ads
Performance Marketing
Digital Marketing
Search Ads
Display advertising
GDN
A Silicon Valley performance marketing executive tells you, Essential knowledge on performance marketing + Google search & display advertising!
Do you dream of becoming a performance marketer who thinks ahead, achieves results, and creates success? A performance marketer is someone who creates business value beyond simply handling advertising platforms. Inevitably, they are also people who understand the business and the product, and design the customer's purchasing experience.
Just knowing the basics and how to operate the platform doesn't make you good at performance marketing. "From planning to strategy, execution, performance analysis, and optimization" Only by understanding the brand's positioning and consumer intentions, and understanding how advertising platforms work, and having the ability to find and solve problems on your own can you become an all-round performance marketer who can achieve results regardless of the product.
It's like teaching performance marketing in a compressed form so that new assistants can immediately get started on the job. I want to help you take the exciting first step toward becoming a 'performance marketer who delivers results'❤️
✔ Benefits of this class
You can understand the direction you should take as a performance marketer.
Learn principles that apply not only to Google but also to other platforms.
You can learn everything from Search & GDN theory to practice all at once.
✔ Real class reviews
🐰 Student D The reason I chose Dima's basic course and Grace's course is because it is not a course that focuses only on theory, but also because it allows me to learn from actual work experience . For someone like me who has no experience in performance marketing, even if I simply know what each function of the platform does, I get confused because I have not used it in practice, but it was good that I was able to get a feel for it a little bit by watching Grace's campaign. And when dealing with various platforms, it is a bit superficial, but it was good that I could learn only about Google Ads.
🦄 Student S I really liked that Grace shared with me the traces and methods she had personally thought about in her work! It felt like a professional in the field was passionately trying to share it with me ♡ I even got the feeling that she was trying to give me at least one more thing while listening to the lecture!
🐝 Student K I was able to learn the overall performance marketing process, including the theory and implementation process. Since this was my first time taking a performance lecture, the content was extensive and there were parts that were difficult to understand. However, I think this lecture can help me think specifically about how to fill in the gaps.
🐱 Student A Not theory, but real-life stories!!! It was really good that you gave practical tips and your own style. I think the practical template is also a valuable resource. And when you explain, it is easy and clear without unnecessary details. Overall, the curriculum, materials, and lectures were all great. I especially appreciated the fact that you wanted to convey as much as possible to the students.
🐯 Student E I am a job seeker preparing for Performa and took the Dima basic course. I was able to acquire basic concepts from both lectures, and I was able to gain practical knowledge such as why it is used and how it is used!! In fact, as a job seeker, I wanted to prepare for the relevant position , but I had no idea how to do it ㅠㅠ While taking this lecture, I was able to learn a lot despite the short time because it explained in detail what action plans I can do now and what kind of work is done 🥰 I will 100% take the next lecture if it comes out!
✔ People like this will like it!
Aspiring performance marketer
Entrepreneur who runs his own business
Performa Junior who wants to improve his skills
Startup Marketing Manager
✔ Curriculum
[Curriculum at a glance] 1. Performance Marketing What & Why 2. Understand the principle 3. Strategic Planning 4. Google GDN Review + Practice 5. Google Search Ads Review + Practice 6. Performance Measurement 7. Optimization & Testing
We plan and operate global campaigns targeting customers from various countries around the world in over 10 languages through comprehensive digital marketing channels such as websites, SEO, performance marketing, social media, CRM, and email marketing . Based on our expertise in technology and data, we have been developing integrated digital marketing strategies and providing coaching for various companies.
강의소개.콘텐츠.추천문구
학습 대상은 누구일까요?
Aspiring performance marketer
Entrepreneur who runs his own business
Startup Marketing Manager
Performa Junior who wants to improve his skills
강의소개.지공자소개
496
수강생
33
수강평
34
답변
4.7
강의 평점
6
강의_other
I am Grace, currently overseeing global digital marketing at a U.S. IT tech company. After gaining experience in various countries such as Russia, South Africa, China, and the United Arab Emirates, I am now working as a digital marketer in the UK. I also founded and have been operating the marketing content/community platform 'Digiocean' since 2020.
Biography
Current) Global Demand Generation Director at a US tech company
Former) Medallia, Director of Digital Marketing for EMEA/APAC
Former) The First Group (UAE), Senior Digital Marketing Strategist
Former) Dahua Technology (UAE), Digital Marketing Manager
Former) One Agency (South Africa), Marketing Manager
Former) Cheil Worldwide, Sochi Olympics Sports Marketing Team
Former Associate, Planning Team at Third Age
- MBA, University of Manchester, UK / B.A. in English Language and Literature, Hongik University
Hello. Grace!
First of all, thank you for the great lecture. I have completed all of the previous marketing lectures and this one as well! It was helpful because there were things I had forgotten about optimization and things I learned new. I enjoyed the marketing indicators the most, and I also enjoyed looking at the CAC and LTV. In particular, the marketing indicator examples for OKR were very helpful to me. Thank you.
Both lectures seem to be the backbone of (performance) marketing. If you are a marketer or preparing for it, I think this will be a useful lecture. I recommend it!
It's been a long time since I've had a high-quality online lecture! The lecture slides were written so meticulously and shared, and the lectures were easy to understand and explained in detail even the parts I didn't know, which was very helpful. I heard that you're going to produce a ga4 lecture soon, so I'm definitely going to listen to it, and I hope you produce many other lectures. ㅎㅎ
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