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[Service Archive] Customer Experience Management Using Small Data

We will teach you how to understand customer experiences through Customer Journey Maps and methodologies for deriving branded customer experience design and service improvement tasks. Through actual studies of various CXM success cases, you can increase your company's revenue and upgrade your customer management to the next level. Additionally, through various cases that succeeded with customer experience management, you can find points that can be applied to your own company.

1 learners are taking this course

  • kpcre
고객서비스
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cxm
고객결핍
CX

What you will learn!

  • From the customer's perspective, one can understand the customer experience and apply this to service innovation.

  • Based on customer experience, new products and services can be developed.

  • You can manage continuous service innovation based on customer experience (CX).

  • By visualizing the journey map, you can clarify the context where dissatisfaction occurs and identify improvement points.

Product! Don't sell services, sell experiences!


Customer Experience Management (CXM) refers to an Outside-In business innovation methodology that transforms the internal operations of a company based on Customer Experience (CX). It is a process that understands what customers see, feel, think, and do at each stage of the customer journey, and continuously improves products and services to meet customer needs, thereby providing new experiences to customers.

This course teaches you how to understand customer experiences through Customer Journey Maps and provides methodologies for designing branded customer experiences and deriving service improvement initiatives. Through studying various real CXM success cases, you can increase your company's revenue and upgrade your customer management to the next level. Additionally, through various cases that succeeded with customer experience management, you can find points that can be applied to your own company.


Field-oriented Education

  • You can find points that can be applied to your own company through various cases that have succeeded with customer experience management.

  • You can develop new products and services based on customer experience and manage continuous service innovation based on customer experience (CX).



Presenting key points focused on practical application

  • You can learn by topic through micro-learning focused on core keywords that can be immediately applied in practical work.

Course Curriculum


  1. Customer Service and Customer Experience

  2. Types and Analysis of Needs

  3. Understanding Customer Experience

  4. Customer Experience Management Practice and Essential Elements

  5. Persona Setting

  6. Scenario Writing

  7. Causes and Improvements of Customer Deficiency

  8. Service Direction Validation

Presenting differentiated content through recruitment of specialized CS professors

We recruit CS specialist professors to provide lectures that carefully select only the core skills required in industrial settings. We have recruited instructors who are highly praised for their in-depth lectures at corporations, public institutions, and universities to present professional and differentiated content.

CEO Yoo Se-jin

Current) CEO of The Grow-in

Currently) KSA Korea Standards Association Lifelong Education Center, Korea Productivity Center Professional Instructor

Current) Korea Travel Industry Association Travel Industry Professional Capacity Building Education Specialist Instructor

Current) Professional instructor for customer service training for new employees and executives at Airport Railroad

[Qualifications]

Educational content copyright holder (Organizational Risk Communication, 6box Service Influence (Attitude Change), War Mentary Core Talent)


Recommended for
these people

Who is this course right for?

  • Customer-centric service innovation planner, or new marketing, sales, and service planner focused on customer experience

  • Those who are curious about methodologies for increasing customer loyalty through customer experiences that differentiate from competitors

  • Someone who wants to achieve service innovation based on sophisticated customer DATA

Hello
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438

Learners

38

Reviews

1

Answers

4.6

Rating

159

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1987년에 설립된 한국생산성본부 부설기관으로, 기업과 공공기관의 임직원을 대상으로 회사생활에 꼭 필요한 직무교육을 제공하고 있습니다.

실제 기업의 업무에서 일어나는 ‘일’을 바탕으로 실무역량 강화를 위한 직무역량(Job-Duty-Task) 기반의 교육 콘텐츠를 구성했습니다.

차원이 다른 직무교육을 경험해 보세요!

홈페이지 : https://www.kpcice.or.kr

Curriculum

All

24 lectures ∙ (4hr 15min)

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Limited time deal

$57,920.00

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$69.30

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