This is a Google Analytics utilization course for beginner/junior marketers. You can follow along and practice using Google Analytics, Google Tag Manager, Google Optimize, and Google Data Studio.
Learning basic concepts for data analysis using Google Analytics
Google Analytics reports that are widely used in practice
In this case, like this~! Google Analytics data analysis by situation
Google Tag Manager Utilization Practice
Implementing Google Data Studio linked dashboard
📢 Please note before taking the class!
For beginner marketers
Everything About Google Analytics 💬
You who are viewing this page now,
I think you might be thinking something like this.
'Google Analytics, what does this improve?
How do I write it properly?'
Google Analytics is a widely used tool in web data analysis and marketing. However, if you only learn it superficially, you'll find yourself struggling with many things you don't know in practice, spending hours or even days struggling to understand. Therefore, this course covers everything you need to know about Google Analytics, from initial setup and usage to integration with other Google tools.
Since the 36-hour lecture content is organized by selecting only the necessary content, if you complete the lecture, you will be able to freely utilize Google Analytics.
Wait, please check before taking the class!
“We started managing our data systematically.”
“ We are using data for marketing actions .”
✔ You can set up Google Analytics (GA) yourself.
✔ You can view and analyze basic reports from Google Analytics (GA).
✔ You can install basic tags for various ads and tools using Google Tag Manager (GTM).
✔ You can create a simple dashboard using Google Data Studio.
✔ You can set up simple A/B tests using Google Optimize.
job seekers
"As a marketer
"Getting a job is my dream"
Junior Marketer
"How to use
I don't know."
marketer
"Report only
I'm watching."
We'll show you how to find out what kind of people visit your site.
We'll explain key terms needed to effectively analyze the data provided by Google Analytics and explain how Google Analytics works.
Learn how customers reach our service, what UTM parameters are used for this, and how to create them.
Learn about segments, the most important feature in Google Analytics, and how to create and segment audiences by creating your own segments.
Learn how to understand the various channels through which your website visitors progress to a purchase, and learn about various metrics that can provide direct insights, such as time spent and path length.
What do customers do when they visit our site? We'll show you how to understand actual customer flow and how to interpret behavioral data metrics, such as all pages, landing/exit pages, and more.
Learn how to install Google Tag Manager, which helps you effectively track customer behavior, and get hands-on with event tracking.
Learn about Google Optimize, which can help you understand your customers' preferences through A/B testing, and learn how to derive insights through practical exercises.
We'll show you how to identify "conversions"—the actions customers take on your site—and how to analyze and leverage the data collected in Google Analytics.
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Who is this course right for?
Google Analytics Beginner
For those who only view the overview report in Google Analytics
People who do online marketing but don't use Google Analytics
Beginner Online Marketer
1,570
Learners
84
Reviews
282
Answers
4.9
Rating
6
Courses
온라인마케팅 업무를 담당하는 16년차 마케터이자 구글애널리틱스 강사입니다.
혼자 맨땅에 헤딩하면서 구글애널리틱스를 배웠던 기억이 있어서 강의를 시작했는데
이제 매주 학원에서 강의를 하고 있습니다.
제가 매번 수강생분들에게 하는 얘기가 있습니다.
구글애널리틱스 짧게 배우고 쓸려면 나중에 안 배운 내용을 실무에서 만나면 그 해답을 찾기 위해서 낭비하는 시간이 더 많다고 얘기해주고 있습니다.
처음에 좀 시간을 투자해서 배우면 나중에 여기저기 물어보고 다니는 시간을 많이 아낄 수 있습니다.
어려운 일이지만, 처음 시작하실 때 어느 정도 시간을 투자해서 배우는게 좋습니다.
All
115 lectures ∙ (21hr 42min)
All
7 reviews
5.0
7 reviews
Reviews 1
∙
Average Rating 5.0
5
I was worried about how to learn Google Analytics, but they explained it step by step from the time I first signed up, and they started off by explaining the overall process so that it wasn't too difficult, and then explained it in detail, so I was able to learn well by following along. :)
Hello! The lecture is a bit long because it covers various problems that can be encountered while using actual GA:) I hope the lecture was helpful.
Reviews 2
∙
Average Rating 5.0
5
It's a bit long, but it's detailed, so I think it'll be helpful for work. It's good because you can look at the parts you need again^^
Hello. moseo I was really surprised to see the progress rate because you completed it at the fastest speed ever. ㅎㅎㅎ I hope it will be helpful for your work:) Thank you~!
Reviews 2
∙
Average Rating 5.0
5
Even a beginner with no understanding of GA can build up their skills to intermediate level! It's so, so good.
Hello, Mr. Punggyeong. I hope the lecture was helpful.~! Thank you.
Reviews 1
∙
Average Rating 5.0
5
I think this is a really good lecture for those who don't know much about GA or are new to it! I'm also a practitioner, but I didn't know much about the basics of GA or how to use it, but I'm learning a lot from the lecture ^^ Thank you!
Hello. CoffeeEmong I hope this helps you in your work.^^ Thank you.
Reviews 3
∙
Average Rating 5.0
$29.70
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