Summarize the key points well in the lecture

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This is a Google Analytics utilization course for beginner/junior marketers. You can follow along and practice using Google Analytics, Google Tag Manager, Google Optimize, and Google Data Studio.

Google Analytics Practical Use

GA4 Guide

입문

초급

중급이상

구글 애널리틱스

Google Analytics

구글 옵티마이즈

Google Optimize

구글 태그 관리자(GTM)

Google Tag Manager

Preparing for class

Potential Audience - Who are the customers of our site?

Google Analytics Installation and Basic Settings

Understanding Key Terms

Acquisition Report Basics - Where do our customers come from?

Key Points for Using Google Analytics - Digging into Segments

Linking Google Ads and Potential Customers (Used for Retargeting Ads)

Conversion: Multichannel Funnels - Understand the different paths your customers take

Behavior: Find out what your customers are doing on your site.

Using Google Tag Manager for Event Analysis

Google Tag Manager - Click Event/YouTube Video Tracking Practice

Google Tag Manager Settings Tips for Easy Analysis

Using Google Optimize for Experimental Marketing

Conversion - Did the customer take the action we wanted (purchase?)?

Additional lectures

In conclusion