The Best Way to Understand Your Customers: UT and User Interviews

User interviews and UT methods immediately needed for service planning

If you are a designer/PM/planner who gets scared when you think of UT,
After taking this course, you'll have a ton of action plans to try right away!

• Designers facing UT

• PM/PO starting user interviews for service planning

• UXR needs customer research methods that can be applied in practice, not just theory.

A lecture for these people

User interviews that can be used immediately for service planning, UT lecture

Meeting customers in person is the best way to develop your UX planning skills.

There's a wealth of information on introductory interview methods. Rather than focusing on theoretical methods, I've compiled a list of my own experiences and insights, focusing solely on the core principles of UX research.

If you don't know what the difference is between user interviews and UT,

If you don't know how to do quantitative/qualitative usability testing,

If you're unsure what makes a good interview,

This lecture is for you.

Features of this course

Vivid tips and examples, not just theory

Learn about these things

Meet 1,000 customers and share the lessons learned!

As an early member of Banksalad, I built a 0-to-1 service that started with zero users and grew into a beloved one . There was a time when no one used Banksalad. I remember sighing at the numbers, wondering why customers weren't using our product. Then, determined to get to know our customers, I started blindly meeting users. After meeting 10, 100, and 1,000 people, I finally began to see what they wanted and the core customer value we could provide. By conducting numerous customer interviews, I learned what makes a good interview.

Once I became accustomed to meeting customers, I realized there was no better way to test hypotheses. Later, while working on new business and services in other teams, I experienced the power of customer research firsthand. I'll share all the know-how I've discovered through this process here.

When I first started doing customer research, there were no good case studies on what kind of insights to extract from interviews or what questions would elicit good answers. Delving into theories, I found that the only methods available were either too large for large organizations or too time-consuming. I personally sought out methods that could be applied immediately in practice and implemented them, testing their effectiveness.

As a result, I've developed my own customer research methods . Now, depending on my goals, I conduct interviews, UTs, and benchmark research.

The methods introduced in this lecture aren't authoritative, established methods, but rather methods I've found to apply. After listening to my research approach and grasping the concepts, I hope you'll find your own unique research method that suits your style!

Lecture FAQs

Things to note before taking the course