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The Best Way to Understand Your Customers: UT and User Interviews

If you know that UT (usability testing) and user interviews are good, but don't know how to do them, gain confidence with this course!

(5.0) 12 reviews

112 learners

  • kwoe630679
인터뷰
UX 리서치
서비스기획
Usability Test
User Interviews
Service Planning
UX Research
UX Planning

Reviews from Early Learners

What you will learn!

  • Master the interview process from recruiting to insight generation

  • Interview Questions That Get Good Answers

  • How to do customer research without a UX researcher

User interviews and UT methods immediately needed for service planning

If you are a designer/PM/planner who gets scared when you think of UT,
After taking this course, you'll have a ton of action plans to try right away!


  • Designers facing UT

  • PM/PO starting user interviews for service planning

  • UXR needs customer research methods that can be applied in practice, not just theory.

A lecture for these people

Designers and PMs who run UT

If you're feeling intimidated when you start UT, you're still unsure of which UT to pursue. Build your foundation step by step!

Entrepreneurs looking for PMF

Interviewing potential customers is a great way to uncover problems. Learning how to conduct customer interviews will take you one step closer to validating your hypothesis.

UX Researchers Who Need Practical Tips

If you've recently transitioned to UXR or are tired of learning theory and lack practical tips, this course will quickly provide you with essential practical tips!

User interviews that can be used immediately for service planning, UT lecture

Meeting customers in person is the best way to develop your UX planning skills.

There's a wealth of information on introductory interview methods. Rather than focusing on theoretical methods, I've compiled a list of my own experiences and insights, focusing solely on the core principles of UX research.


If you don't know what the difference is between user interviews and UT,

If you don't know how to do quantitative/qualitative usability testing,

If you're unsure what makes a good interview,


This lecture is for you.

Features of this course

Vivid tips and examples, not just theory

Tips for practical use, not theoretical methodology!

Applying UX research theory directly to real-world projects can be overwhelming. So, I've prepared tips that you can use right away.

Includes vivid, real-life interview examples

I've included examples from interviews I've personally conducted. I guarantee this lecture will be even more engaging.

Learn about these things

Quantitative and qualitative customer research methods

Will addressing the one-star terrorism of the App Store and Play Store boost NPS? The answer is no. Let's examine why and how to address it.

Hard and soft skills for conducting IDI (In-Depth Interview)

While the way you conduct the interview itself is important, the difference between a good interview and a bad one lies in your attitude. I'll teach you the soft interview skills that will help you extract insight.

How to Make Usability Testing More Effective

Usability testing isn't a one-time process. It's crucial to gather more information from usability testing and incorporate it into the next iteration. Let's explore real-world examples, from UT to implementation.

A bonus session that covers the fundamentals of customer satisfaction surveys!

We've added a bonus session covering customer satisfaction metrics like NPS, CES, and CSAT. You'll learn how to consistently and quantitatively measure customer satisfaction.

Meet 1,000 customers and share the lessons learned!

As an early member of Banksalad, I built a 0-to-1 service that started with zero users and grew into a beloved one . There was a time when no one used Banksalad. I remember sighing at the numbers, wondering why customers weren't using our product. Then, determined to get to know our customers, I started blindly meeting users. After meeting 10, 100, and 1,000 people, I finally began to see what they wanted and the core customer value we could provide. By conducting numerous customer interviews, I learned what makes a good interview.

Once I became accustomed to meeting customers, I realized there was no better way to test hypotheses. Later, while working on new business and services in other teams, I experienced the power of customer research firsthand. I'll share all the know-how I've discovered through this process here.

When I first started doing customer research, there were no good case studies on what kind of insights to extract from interviews or what questions would elicit good answers. Delving into theories, I found that the only methods available were either too large for large organizations or too time-consuming. I personally sought out methods that could be applied immediately in practice and implemented them, testing their effectiveness.

As a result, I've developed my own customer research methods . Now, depending on my goals, I conduct interviews, UTs, and benchmark research.

The methods introduced in this lecture aren't authoritative, established methods, but rather methods I've found to apply. After listening to my research approach and grasping the concepts, I hope you'll find your own unique research method that suits your style!

Lecture FAQs

Q. I've never done UT before. Can I take it?

Don't worry! This course will first teach you the purpose and process of UT, then provide you with valuable tips for creating a successful UT curriculum. Even if you've never done it before, you can easily get a feel for how UT works and what questions to ask through examples.

Q. Our team doesn't have a UX research organization. Can we still conduct UT?

Not every team has a UX research organization in place. But every team needs to meet customers. There are ways to conduct effective customer research even without a UX research organization. I'll show you how to do it realistically.

Q. Will this be helpful even if I'm not a product designer?

He said the course is suitable for anyone, even those who aren't product designers, and for anyone in any product-making role. Because it focuses on directly connecting with customers who use our products, I recommend it to anyone working in IT companies to create digital products.

Things to note before taking the course

Unlimited course period

  • Since it is a lecture with no deadline, you can listen to it one by one whenever you need.


Lecture materials and research templates provided

  • All lecture materials PDFs are shared in their original form.

  • If you attend the lecture, you will receive an interview and a UT Notion template.

The only tool you need to learn is passion.

  • Since it is conducted in a lecture format rather than a practical training format, no special equipment is required.


Recommended for
these people

Who is this course right for?

  • Entrepreneurs who need to meet customers to find initial product PMF

  • Designers or PM/POs who want to introduce UT/Interview

  • UT/Designer who feels anxious every time he does an interview

Hello
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1,036

Learners

26

Reviews

3

Answers

5.0

Rating

2

Courses

뱅크샐러드, 뉴닉, 마이리얼트립을 거쳐 프로덕트 디자이너와 PM으로 활동했습니다. 특히 뱅크샐러드에서 PMF를 찾는 과정을 이끌며 수많은 사용자를 만났고, 뉴닉에서 첫 앱을 런칭 경험, 창업 경험을 통해 고객을 만나는 것의 강력함을 체감했습니다.

"스타트업이 사용자를 만족시키려고 무리하게 노력하다가 망하는 일은 절대 없다"는 생각으로 프로덕트 디자인을 합니다.

https://jayoung.blog/

Curriculum

All

19 lectures ∙ (1hr 57min)

Course Materials:

Lecture resources
Published: 
Last updated: 

Reviews

All

12 reviews

5.0

12 reviews

  • gpeddlergg6308님의 프로필 이미지
    gpeddlergg6308

    Reviews 1

    Average Rating 5.0

    5

    68% enrolled

    Wow.. I wish you could make this video into a company UX research guide. It's so great that you neatly organize the concepts that were scattered in my head, and it's also great that you introduce soft skills that are suitable for situations that I actually experienced during the course!! Especially when doing interviews, there are many awkward situations and frustrating situations such as whether you really listened to the answers, so I think I can become more proficient if I actually use the interview skills you introduced. Since it's a material that is condensed with practical experience, I think it'll be a material that I can often open and refer to in my actual work, not just something I'll learn by looking at it once. Thank you for making such a great lecture..!!

    • honghiyeon4814님의 프로필 이미지
      honghiyeon4814

      Reviews 1

      Average Rating 5.0

      5

      42% enrolled

      I am impressed by Jayoung's experience-based explanations! It's not only for the purpose of user testing, but also because I learned everyday tips such as how to lead a conversation more comfortably with the other person, and how to open up. It was fun. I think it would be helpful if you also taught us the mindset and key elements that are good to have at each stage, as well as quantitative criteria. It's good content for not only designers but also other departments, so I want to recommend it to company members~

      • 10x님의 프로필 이미지
        10x

        Reviews 1

        Average Rating 5.0

        5

        37% enrolled

        As a developer preparing to start a business, I was at a loss as to how to verify user hypotheses, but after listening to the lecture, I got a sense of where and how to start. I especially felt the instructor's experience in the IDI part, so I learned a lot.

        • taeho님의 프로필 이미지
          taeho

          Reviews 1

          Average Rating 5.0

          5

          100% enrolled

          If you define a good lecture as 'something that gives you the courage to do this while listening to it or after listening to it, and makes you do it and benefit from it', then this lecture is very good. I recommend it.

          • 피로한 도마뱀님의 프로필 이미지
            피로한 도마뱀

            Reviews 2

            Average Rating 5.0

            5

            100% enrolled

            I have never thought deeply about research, but thanks to the explanation based on Jayoung’s experience, I think I have a solid understanding of research. Also, the soft skills required for research are not limited to research, but can be used in various fields. I would like to recommend this lecture to other professions, not just designers!!

            $59.40

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