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The power of email marketing to attract customers!

Newsletter Marketing: Why Do You Need It?

✔️ We also send out newsletters regularly, but why aren't our subscribers increasing?
✔️ I started doing it because everyone else was doing it, but is this the right way?
✔️ Can we get more out of the content we put in our newsletters?

'I need to make a lot of loyal fans'
We need to do fandom marketing.
Of course I knew.

But, since you can bring in traffic through performance marketing,
Because the unit price per inflow is not high
Until 2020, performance marketing was the trend .

But now, the environment surrounding marketers has changed. 😢
Marketing and branding shouldn't be done separately; they need to be aligned from the beginning. Only brands that build relationships with customers will survive.

Now is the time for brands to consider how they can build a following that supports them. In this process, email, a format widely used by office workers for business purposes, is once again gaining attention.

In the past, it was used to announce or promote company news, but now it is used as one of the types of content marketing that must be utilized and as a method of customer relationship management that is sent to readers' mailboxes.

Mr. Kang Ji-in
Introducing.

• Currently, I am working as the branding lead for 'Grosschool', in charge of UX writing, content, and branding.
• As a co-founder of 'APTI', which started the newsletter boom, I sent out 'Money Letter' for over two years.
• Having created so much content, I've seen how important it is to think from the customer's perspective.
• I'll tell you the 'newsletter formula' that I've learned through practical experience.

With Kang Ji-in
Interview Questions

This kind of story
I can hear it.

• Newsletters, why do we all send them?
• Why I Started a Newsletter
• How to Create a 'Well' Newsletter
• Things to keep in mind when sending newsletters
• Tools to help you with newsletter marketing

People like this will like to hear this.

• Anyone who wants to build a fan base through a newsletter
• Anyone who wants to incorporate branding into their newsletter
• Anyone wondering what the role of email marketing is?
• Those who create content, or 'CEOs or executives' who are concerned about content
• Those who want to try a different method other than existing marketing channels
• In other words, this lecture will be helpful to anyone who has ever thought about customer relationships in this day and age.

Lecture materials
Let me show you a little bit. 👀

Previous Student Reviews 💬

🙎🏻 After attending the lecture, I took the time to organize my emails! Starting with targeted interviews was a time-consuming process! However, once I established a clear concept and sent them, my open rates and responses improved! My subscriber base is also growing rapidly! I learned a lot from every word.

🙎🏻‍♂️ This was the most useful course I've ever paid for! As a working professional just starting out with newsletter branding as a side project, this course covered everything from practical aspects to general marketing principles. I really enjoyed it 🙏🏻

🙎🏻 The detailed explanations were so helpful that I could immediately apply them. It felt like I was receiving private tutoring right in front of me. It was a huge help to my work, and I will continue to strive for performance excellence. It's amazing that I can receive such a course for this price.

🙎🏻‍♂️ I learned a lot today about the various functions of email marketing :) Thank you so much for teaching me in a kind and calm manner. I will diligently put what I learned today into practice starting tomorrow!