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[Sebasi] How to Write One-Line Copy That Attracts People | Copywriter Jung Cheol

Captivate hearts with a single sentence! A writing class on crafting sentences that resonate with sincerity, presented by Jung Chul, Korea's leading copywriter who has penned thousands of copies. If you want to find your own unique line, sign up now.

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Copywriting
writing
Self Improvement

What you will learn!

  • How to write thoughts pictorially

  • How to craft good sentences and good writing

  • How to write short, impactful text to win hearts.

We are all copywriters.

Even if we are not writers, we write every day, anywhere. Text messages, KakaoTalk, SNS, self-introductions, resumes, even promotional articles... The formats are different, but the purpose is the same. It is to "convey my sincerity and win the other person's heart."

But why is it so hard for us to write a single brilliant sentence?

Haven't you ever had the experience of writing long sentences that were too long to express everything you wanted to say in short sentences, and eventually the main point became unclear? They say that writing is the next most common thing after speech, and you think you can just write down your thoughts by hand, but when you actually try to write, your mind goes blank and you don't know where to start.

So, what is needed is the “skill of writing.”


'Copywriting' - The power to move hearts and open wallets with just one line

Copywriter Jeong Cheol, who has left behind bold and famous copy for a long time. He has written by intensely observing people and things, thinking, worrying, and pressing emotions and messages into a single word. His know-how will be revealed in this class. If you have ever been frustrated by the question, 'Why can't my writing be written as I thought?', you can get hints from author Jeong Cheol on 'how to turn thoughts into writing like a picture.'

We invite you to the world of dense writing, where the power is contained in a single line.

💡 Key points learned in this lecture

  • ✍🏻 How to write 'visibly' so that the reader can feel the image in my head

  • 💥 The formula for a powerful sentence that grabs attention from the first line

  • 🎯 Practical sentence skills that can be used immediately in self-introductions, resumes, business plans, and SNS

  • 🔍 How to observe people and things deeply and put them into sentences


🙋🏻 I recommend this to these people

  • A person who feels frustrated because every time he writes, his thoughts and sentences seem to be separate

  • Job seekers who want to change their resumes/personal statements into 'sticky sentences'

  • A freshman at work who is at a loss as to how to persuade others while writing a business plan

  • People who want to get likes and reactions with their own stories on SNS

  • Anyone who wants to move someone's heart with one sentence

Teacher.

Introducing copywriter Jeongcheol, the main character of 'People Come First' and 'Making the Country a Country'.

Main history

Current) Jeongcheol Copy Representative

Former MBC Adcom copywriter
Former Visiting Professor, Department of Communication, Dankook University
Copy production for famous brands such as Hite beer, Kia Motors, E-Land, and Samyang Ramen
Presidential election campaign copy production such as 'People come first', 'Make the country a country', etc.


Main Books

《A Sentence to Cross Life》, 《Copy Book》, 《How to Use My Brain》, 《One Letter》, 《Illegal Dictionary》, 《9 Your Brain》, 《The Purpose of Life》, etc.

💬 Why should you take this course?

“I can speak well, but I can’t write well.” - That’s not a problem with technique, it’s that you don’t know how to turn your thoughts into words.

This course will help anyone, even if they are not a copywriter or a writer, to write 'communicative writing'. If you want to capture people's hearts with just one line, if you want to express yourself better through writing, this course will help you improve your 'writing skills'.

Recommended for
these people

Who is this course right for?

  • Frustrated by writing that doesn't go as intended.

  • People who want to write 'powerful' sentences that win hearts.

  • Individuals wanting to authentically write their life experiences.

  • For those who want to write SNS content to increase likes and followers.

  • Job seekers, job changers wanting to pass document screenings (e.g., cover letters, resumes).

  • Office worker, desperate for painstaking proposals to pass.

  • An aspiring copywriter wonders how a single line of copy is born.

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내 삶의 아젠다, 세바시


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세바시는 2011년부터 1천명 이상의 저명한 강연자들과 함께 대한민국의 변화와 성장을 이끌어온 대표 강연 콘텐츠 브랜드입니다. 말과 글, 관계와 커리어, 삶의 방향이 고민될 때 세바시와 함께 인생의 전환점을 만드세요.

 

Curriculum

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7 lectures ∙ (1hr 47min)

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