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[Sebasi] The Habits of a Copywriter Who Creates Extraordinary Results | TBWA KOREA Yoo Byung-wook

Ideas are now competitiveness. World-changing content and ads all stem from brilliant ideas. Plant the seeds of creativity within you with TBWA Director Yoo Byung-wook!

3 learners are taking this course

  • sebasi15
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Copywriting
writing
Self Improvement

What you will learn!

  • TBWA Creative Director's Creative Approach

  • How to try new things, how to create unique results

  • 'Ingenious,' 'creative' — The habits of people who are called these things

“Think creatively!”


Meetings are boring. No ideas come to mind, and your head is already blank . Even after brainstorming for a long time, brilliant ideas rarely appear. Is creativity really the domain of only born geniuses? Whether you are an office worker or a freelancer, creativity is an essential ability required in all fields . In work, in projects, and even in the face of trivial problems in daily life, creativity becomes the 'master key to problem solving' that opens the way out of a blocked path.


So, what do we need to know to develop creativity? The hints that lead to creative results are hidden in small habits . Now is the time to awaken creativity in your daily life.

Teacher: Introducing TBWA Creative Director Byungwook Yoo.

🖋 Director Yoo Byung-wook, who has persuaded the world with copy

Series “ A chair changes your life ”, e-Convenient World “ Builds with sincerity ”, Vita500 “ A good drink ”, SBS “ The joy of creating together ”... The protagonists of advertising phrases that everyone has encountered at least once in their daily lives.

Effie Awards Korea Grand Effie, Facebook Awards Korea's first Global Winner Award. 2024 Korea Advertising Awards 2-crown winner. 2024 Seoul Video Advertising Festival Gold Award winner.

(hyeon)

  • TBWA KOREA Creative Director

(jeon)

  • Master of Marketing Communications, University of Westminster

  • Bachelor of Anthropology, Seoul National University


Curriculum

Who would benefit from hearing this?

People who want to achieve ‘exceptional’ results in their field
Anyone curious about how creative experts come up with ideas
People who want to solve frustrating problems from a new perspective
Those who want to grow into creative talents

After taking this class,

💡 A person who comes up with inexhaustible ideas 💡

🕵 A person who can solve problems from a different perspective than others 🕵

🌟 People who create outstanding achievements and results in their field 🌟


We now live in a world overflowing with brilliant ideas.
Thanks to that, colorful content that captivates the world is constantly pouring out. However, people are not toothpaste. If you just force them, you may end up having to find new people and replace them every time. People are not machines. In order to continue to think new thoughts, you need a 'habit' that produces extraordinary results. That habit is the seed of creativity.


Now, click “Apply for Course” and experience the changes through Teacher Yoo Byung-wook’s lecture!

Recommended for
these people

Who is this course right for?

  • Those who wish to create creative output

  • Want to solve problems from a new perspective

  • Lost on how to grow in advertising and copy, despite wanting to.

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내 삶의 아젠다, 세바시


수많은 강연 무대 위에서 증명된 세바시의 인사이트를 이제 인프런에서 손쉽게 만나보세요!

세바시는 2011년부터 1천명 이상의 저명한 강연자들과 함께 대한민국의 변화와 성장을 이끌어온 대표 강연 콘텐츠 브랜드입니다. 말과 글, 관계와 커리어, 삶의 방향이 고민될 때 세바시와 함께 인생의 전환점을 만드세요.

 

Curriculum

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10 lectures ∙ (1hr 44min)

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