Copywriting Mistakes: Do You Know the 10 Most Common Mistakes? Alan Sharp

About the lecture

You can tell just by looking at it, right? It's well-written or not.

Poorly written copy is filled with complex, lengthy, and difficult sentences. It's riddled with typos, grammatical errors, contradictions, and flimsy evidence. So, what does poor copywriting look like? When can you spot it? When you're reading? Or when you're writing? This lecture will explain ten common mistakes made by amateur copywriters.

I'm your instructor, Alan Sharpe. I'm a 29-year veteran copywriter who's been teaching persuasive writing since 1989. I've made the mistakes mentioned above and watched many others make them. The main benefit of this course is that you'll learn how to spot these ten common and fatal mistakes in otherwise perfect copy.

Once you learn it, you can always write error-free copy.

Here are 10 copy killers you should know about.

• You only have 3 seconds, so get to the point quickly.
• Don't hesitate, just deliver one message.
• Keep your speech flowing logically.
• Avoid unnecessary repetition, repeating what you've already said.
• The point is, don't use generic language.
• Don't just explain the features
• Know exactly who your target is
• Don't make claims you can't prove.
• Make an offer they can't refuse
• Make them act, call to action

There may be mistakes you already know about and are avoiding. But there may also be mistakes you've made without even realizing it.

There will come a time when you'll be glad you learned. You'll be satisfied knowing you know how to avoid ruining your copy with these common mistakes.

This course is designed for beginner copywriters and aspiring copywriters.
This course is also suitable for students who are new to copywriting or who are worried that making clumsy mistakes will make them look incompetent.
Even if you are already a skilled copywriter, you can still take this course to improve your copywriting skills, making it clearer, more accurate, and more effective.

The course introduction outlines ten mistakes to avoid. However, there's an eleventh mistake: not taking this course. As the saying goes, "ignorance is bliss," but if you don't know the content of this course, your copy will be shattered. Your career could even be ruined.

Okay, I'll see you in class.

Take the class - and get started!

Look for any copy you have. Look for the 10 mistakes I described. If you find any, rewrite them to eliminate them and improve your copy.

Instructor Introduction

Alan Sharpe, veteran copywriter

Are you reading my information because you want to improve your copywriting skills?
- Then you have come to the right place.

Looking for a copywriting coach who has worked with Fortune 500 companies (Apple, IBM, Hilton Hotels, Bell)?
- That's my story.

Are you looking for an instructor with experience in a variety of fields (print, online, mail, radio, TV, outdoor, packaging, branding)?
- You're looking for me!

Do you want an instructor who is allergic to exclamation marks, honestly thinks advertising isn't an oxymoron, and thinks the most important thing in this sentence is you?
- Please listen to my lecture.

My name is Alan Sharpe. It's an honor to be with you. I'm a 29-year veteran copywriter who has been teaching persuasive writing since 1989.

Through conference workshops, copywriting classes, telephone seminars, video seminars, trade magazine articles, news articles, blog posts, and books, I've helped thousands of copywriters master the art of persuasive writing.

I taught myself advertising copywriting and worked as a freelance copywriter while also serving as a senior copywriter at two advertising agencies. I've worked on pump parts, utility trailers, digital video converters, insurance, and all aspects of media. I even edited personal emails to sell a thick book about Elvis Presley. I don't want to remember, so don't ask.

After decades of working as a copywriter, I've narrowed my expertise to two areas: business emails and fundraising letters for nonprofits.

Now, we're here to help you write content that gets noticed, read, and gets results.

Let's get started.