
가상의 마케팅 캠페인으로 체험하는 실전 콘텐츠 마케팅
스킬텔러
콘텐츠 마케터가 실무에서 기획해야 하는 상세페이지, 블로그형, 뉴스기사형, 카드뉴스형 마케팅 콘텐츠 등의 실무 기획 프로세스를 가상의 마케팅 캠페인 프로젝트를 통해 익힙니다.
Basic
디지털 마케팅, 콘텐츠 마케팅, 콘텐츠 제작
Learn the basics of digital marketing + the practical aspects of content/performance marketing one by one! This course applies it to planning a virtual digital marketing campaign and acquires the core competencies of a digital marketer, such as digital marketing campaign strategy planning and execution.
310 learners
Basic principles of content/performance marketing and specific practical planning know-how
Specific practical know-how in planning and executing digital marketing campaigns
Winning strategies and career development directions for getting a job as a digital marketer
Systematically build the fundamentals of digital marketing practice,
Develop your core competencies of campaign planning and execution! ⬆️
Hello! We're "Skillteller," a job training content startup. There are already many courses covering the fundamental principles and theories of digital marketing. However, what's truly important is what you need to know when you're hired as a digital marketer and assigned a task.
“How quickly do you adapt to the job?”
Here, our Skill Teller covers the basic concepts of digital marketing, content marketing, and performance marketing from a practical perspective and applies them to planning a virtual digital marketing campaign. We've covered the various practical know-how you'll gain when you start working as a digital marketer.
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Without prior knowledge
Digital Marketing Beginner
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Digital marketers
Job seekers who are aiming for a job
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Digital Marketing Practice
Marketers who need know-how
💡 How is it different from other courses?
By easily learning various core digital marketing theories through case studies and planning a virtual digital marketing campaign based on these theories, you can grasp the entire flow of digital marketing work from A to Z.
Market research using "keyword analysis solution" that is routinely performed when entering the field as a junior marketer .
We cover detailed methodologies for various practical areas, including marketing content planning and campaign optimization .
This course provides a conceptual framework for understanding various digital marketing concepts and strategies. You'll gain a clear understanding of digital marketing principles and core frameworks through infographics.
Understand the principles of content marketing, one of the major pillars of digital marketing, and learn how content is planned and produced in practice.
Understand the practices of performance marketing, another major pillar of digital marketing, and master the core concepts of Google Analytics.
Students will be assigned to a virtual startup as digital marketers and will plan and execute a "new product launch digital marketing campaign." Through this process, Learn detailed implementation know-how for various tasks that junior marketers focus on in their work .
Q. Is this a course that non-marketing majors can also take?
Of course! This "compact" course systematically understands the fundamental concepts of digital marketing and builds on them to acquire practical, professional strategies and know-how.
Q. I'm currently working as a new digital marketer. Will this be helpful for my work?
While this course covers the fundamental concepts of digital marketing, its focus is on practical know-how in planning and executing digital marketing campaigns. Even with a wealth of senior colleagues, it's difficult to learn the nuances of practical work. Therefore, this course focuses on the specific practices often encountered by junior marketers in the digital marketing industry, providing a thorough understanding of the specifics, making it a valuable tool for acquiring systematic, practical expertise.
Q. To what extent will I be able to perform my duties after taking the course?
You will acquire the skills to conduct "market research" using keyword analysis solutions, a core task of digital marketers, develop marketing strategies based on this research, and plan marketing content. You will also understand the principles of the overall practical process, such as developing action plans and budgets for digital marketing campaigns, ordering and producing marketing content, and optimizing campaigns, and apply them to your own work.
Q. Do I need any prior knowledge before taking the course?
No. We'll cover the basics from the ground up, using a variety of easy-to-follow examples, so even those without prior knowledge can get started easily.
Q. Does this include tutorials for solutions like Google Analytics?
No. It covers practical application concepts of Google Analytics, but does not include detailed solution tutorials.
SkillTeller was created by marketers with extensive marketing and advertising experience at major domestic advertising agencies, global IT startups, and major domestic corporations, with the goal of solving some of the challenges you face with online job training. We look forward to continuing to provide you with engaging and informative content that will help you advance your career!
Who is this course right for?
College students and job seekers who dream of becoming digital marketers
Office workers who are curious about the basics and practical know-how of digital marketing
Beginner marketers who want to systematically build their digital marketing skills
Entrepreneurs who want to develop their digital marketing capabilities
408
Learners
42
Reviews
2
Answers
5.0
Rating
3
Courses
스킬텔러는 여러분들이 온라인 직무 교육에 느끼는 어려움들을 조금이나마 해결해 보고자
메이저 종합광고대행사, 글로벌 커머스 플랫폼, 제품 브랜드 제조 및 유통사 등에서 경험한 광고와 마케팅, 브랜딩, 디자인 실무를 바탕으로 실무 지식 관련 콘텐츠를 만듭니다.
앞으로 꾸준히 커리어 향상에 도움이 되는 재미있고 유익한 콘텐츠로 만나뵙겠습니다!
<유튜브 채널>
All
26 lectures ∙ (3hr 53min)
Course Materials:
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29 reviews
5.0
29 reviews
Reviews 1
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Average Rating 5.0
5
콘텐츠 마케터로 일을 하고 있는데, 퍼포먼스 쪽 개념이 많이 부족하여 강의를 듣게 되었어요. 다른 플랫폼에서 직무 관련 강의를 들어본 적이 있는데 지루하고 이론적인 이야기를 장황하게 하는 느낌이라 완강을 못 했었거든요ㅠ 스킬텔러 강의는 이해하기 쉽게 핵심만 쏙쏙 잘 설명해주셔서 실제 업무를 하는 데에도 도움이 되고 있습니다. 디지털 마케터 쪽으로 진로를 생각하시는 분들은 꼭 들어보셨으면 좋겠고 실제 실무자들도 점프업을 위해서 들어보셔도 도움 많이 될 것 같습니다.
안녕하세요, 진경님!! 자세한 수강평 너무 감사드립니다~~앞으로도 더 좋은 강좌로 인사드리겠습니다!!
Reviews 1
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Average Rating 5.0
5
안녕하세요~ 마케팅 쪽으로 취업 준비하고 있는 단국대학생입니다. 회사에서 인턴이나 비슷한 경험을 해본 적이 없어 디지털 마케터로 취직하게 되면 몰 하게 되는지 궁금했는데 실무에 대해 자세하게 다뤄져있어 도움이 많이 됐습니다. 저처럼 기본 개념도 좀 부족하고 실무까지 경험하고 싶으신 분들은 들으면 좋을 것 같습니다. 실무의 원리들이 정말 구체적으로 나와 있어 몬가 자신감? 같은게 생겼네요^^
안녕하세요, Bora님!! 자세한 수강평 너무 감사드립니다~ 강의 초점이 기본 원리가 실무에 어떻게 적용되고 주니어 마케터 분들은 어떤 업무를 주로 하게 되는지 실무적 관점에 다루어 보았는데 도움이 되셨다니 너무 기쁩니다! 강의 들으시면서 궁금한 점 있으시면 언제든 질문해 주셔요~^^
Reviews 2
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Average Rating 5.0
5
예를 들어 설명을 잘 해 주시네요. 내용도 꼼꼼하고... 캐릭터도 특이합니다 ㅎㅎㅎ 근데 일대일 코칭권은 판매 따로 안하시나요? 듣다가 질문하기로 질문해도 되죠? 현재 다른 일을 하고 있는데 디지털 마케팅으로 재취업 할 계획입니다. 포트폴리오를 좀 만들어 볼 생각으로 신청했는데 실제 업무 프로세스를 디테일하게 알려주셔서 좋았습니다.
안녕하세요, Cindy님! 자세한 수강평 감사드립니다. 강의 시청하시다가 궁금한 점 있으시면 언제든 커뮤니티 게시판 메뉴의 질문 카테고리를 통해 글 남겨주시면 바로 답변 드리겠습니다. 본 강좌를 통해서 디지털 마케터로 재취업하시는 것에 큰 도움이 되면 좋겠네요~ 감사합니다!
Reviews 3
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Average Rating 5.0
5
초보 마케터도 알아듣기 쉽게 구성된 내용과 커리큘럼! 마케터로 시작하시는 분들, 혹은 업무 하면서 헷갈린 내용을 다시 정리하고 싶은 현직자 분들에게도 너무 좋은 강의입니다!! 캐릭터와 타이포, 그리고 귀에 쏙쏙 들어오는 설명으로 시간가는지 모를 정도로 집중해서 듣고 있네요! 열심히 완강을 향해 달리겠습니다!!!🙏
안녕하세요,judy님! 이렇게 자세하게 수강평 남겨주셔서 정말 감사합니다! 어찌 보면 굉장히 지루할 수 있는 강의 주제를 최대한 재밌고 쉽게 풀어내려고 했는데 보람이 있는 것 같아 너무 다행스럽습니다. 완강까지 화이팅입니다!!
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