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From basics to practical experience, practical digital marketing that eliminates worries about going to work

Learn the basics of digital marketing + the practical aspects of content/performance marketing one by one! This course applies it to planning a virtual digital marketing campaign and acquires the core competencies of a digital marketer, such as digital marketing campaign strategy planning and execution.

(5.0) 29 reviews

310 learners

  • skillteller
마케팅
디지털마케팅
퍼모먼스마케팅
마케팅퍼널
검색광고
Digital Marketing
Contents Marketing
Performance Marketing

Reviews from Early Learners

What you will learn!

  • Basic principles of content/performance marketing and specific practical planning know-how

  • Specific practical know-how in planning and executing digital marketing campaigns

  • Winning strategies and career development directions for getting a job as a digital marketer

Systematically build the fundamentals of digital marketing practice,
Develop your core competencies of campaign planning and execution! ⬆️

Hello! We're "Skillteller," a job training content startup. There are already many courses covering the fundamental principles and theories of digital marketing. However, what's truly important is what you need to know when you're hired as a digital marketer and assigned a task.
“How quickly do you adapt to the job?”

Here, our Skill Teller covers the basic concepts of digital marketing, content marketing, and performance marketing from a practical perspective and applies them to planning a virtual digital marketing campaign. We've covered the various practical know-how you'll gain when you start working as a digital marketer.

I recommend this to these people 💁🏻‍♂️

🙄
Without prior knowledge
Digital Marketing Beginner

🥺
Digital marketers
Job seekers who are aiming for a job

😜
Digital Marketing Practice
Marketers who need know-how

💡 How is it different from other courses?

  • This lecture unfolds in a storytelling format, connecting various theories of rigid digital marketing with a single narrative framework.
  • To increase students' concentration during lectures, we developed the course using characters and motion graphics.
  • The course focuses on developing planning and execution capabilities for digital marketing by covering specific implementation methods for digital marketing practices.


Digital Marketing Campaigns for Beginners
You can create a business plan!
📜


By easily learning various core digital marketing theories through case studies and planning a virtual digital marketing campaign based on these theories, you can grasp the entire flow of digital marketing work from A to Z.


Market research using "keyword analysis solution" that is routinely performed when entering the field as a junior marketer .
We cover detailed methodologies for various practical areas, including marketing content planning and campaign optimization .


What you'll learn 📚

#1.
Digital Marketing Planning
Building a skeleton

This course provides a conceptual framework for understanding various digital marketing concepts and strategies. You'll gain a clear understanding of digital marketing principles and core frameworks through infographics.

#2.
Basic principles of content marketing and practical planning know-how

Understand the principles of content marketing, one of the major pillars of digital marketing, and learn how content is planned and produced in practice.

#3.
Performance marketing practice and
Understanding Google Analytics

Understand the practices of performance marketing, another major pillar of digital marketing, and master the core concepts of Google Analytics.

#4.
A-Z of digital marketing campaigns,
Acquire practical know-how

Students will be assigned to a virtual startup as digital marketers and will plan and execute a "new product launch digital marketing campaign." Through this process, Learn detailed implementation know-how for various tasks that junior marketers focus on in their work .


Expected Questions Q&A
💬

Q. Is this a course that non-marketing majors can also take?

Of course! This "compact" course systematically understands the fundamental concepts of digital marketing and builds on them to acquire practical, professional strategies and know-how.

Q. I'm currently working as a new digital marketer. Will this be helpful for my work?

While this course covers the fundamental concepts of digital marketing, its focus is on practical know-how in planning and executing digital marketing campaigns. Even with a wealth of senior colleagues, it's difficult to learn the nuances of practical work. Therefore, this course focuses on the specific practices often encountered by junior marketers in the digital marketing industry, providing a thorough understanding of the specifics, making it a valuable tool for acquiring systematic, practical expertise.

Q. To what extent will I be able to perform my duties after taking the course?

You will acquire the skills to conduct "market research" using keyword analysis solutions, a core task of digital marketers, develop marketing strategies based on this research, and plan marketing content. You will also understand the principles of the overall practical process, such as developing action plans and budgets for digital marketing campaigns, ordering and producing marketing content, and optimizing campaigns, and apply them to your own work.

Q. Do I need any prior knowledge before taking the course?

No. We'll cover the basics from the ground up, using a variety of easy-to-follow examples, so even those without prior knowledge can get started easily.

Q. Does this include tutorials for solutions like Google Analytics?

No. It covers practical application concepts of Google Analytics, but does not include detailed solution tutorials.


Hello!
👨‍💼
I'm Jason, CEO of Skillteller, a job training content startup!

SkillTeller was created by marketers with extensive marketing and advertising experience at major domestic advertising agencies, global IT startups, and major domestic corporations, with the goal of solving some of the challenges you face with online job training. We look forward to continuing to provide you with engaging and informative content that will help you advance your career!

History

  • Current CEO of "Skillteller," a job training content startup
  • Former Brand Marketing Manager, Brand Innovation Cell, Daehong Planning
  • Former Director of Media Commerce Center (Marketing & Design) at Daichi, Korea's No. 1 car seat brand
  • Former Head of Content Communications Team at Groupon Korea, a global IT startup
  • Former advertising production team of Hyundai Department Store Group's in-house advertising agency, "IDIS Partners"
  • Advertising and Communication Design major at the Academy of Visual Arts Frankfurt, Germany

Recommended for
these people

Who is this course right for?

  • College students and job seekers who dream of becoming digital marketers

  • Office workers who are curious about the basics and practical know-how of digital marketing

  • Beginner marketers who want to systematically build their digital marketing skills

  • Entrepreneurs who want to develop their digital marketing capabilities

Hello
This is

408

Learners

42

Reviews

2

Answers

5.0

Rating

3

Courses

안녕하세요!
직무 교육 콘텐츠 스타트업"스킬텔러"의 CEO, Jason입니다!

스킬텔러는 여러분들이 온라인 직무 교육에 느끼는 어려움들을 조금이나마 해결해 보고자
메이저 종합광고대행사, 글로벌 커머스 플랫폼, 제품 브랜드 제조 및 유통사 등에서 경험한 광고와 마케팅, 브랜딩, 디자인 실무를 바탕으로 실무 지식 관련 콘텐츠를 만듭니다.
앞으로 꾸준히 커리어 향상에 도움이 되는 재미있고 유익한 콘텐츠로 만나뵙겠습니다!

<유튜브 채널>

스킬텔러 - YouTube

Curriculum

All

26 lectures ∙ (3hr 53min)

Course Materials:

Lecture resources
Published: 
Last updated: 

Reviews

All

29 reviews

5.0

29 reviews

  • runner님의 프로필 이미지
    runner

    Reviews 1

    Average Rating 5.0

    5

    96% enrolled

    디지털 마케터로 취업 준비 중입니다..먼저 디지털 마케팅 관련 중요한 개념들을 쉽게 다루어서 좋았구요 특히 입사하면 실무에서 어떤 업무들을 하게 되는지 자세하게 다루어서 궁금증이 많이 해소 됐습니다. 감사합니다

    • 스킬텔러
      Instructor

      안녕하세요, 소중한 수강평 감사합니다! 이번 강좌의 포인트인 디지털 마케팅 실무 체험이 도움이 되셨다니 너무나 기쁩니다! 앞으로 디지털 마케팅 커리어에 많은 발전 있으시기를 바라겠습니다. 감사합니다!!

  • 이진경님의 프로필 이미지
    이진경

    Reviews 1

    Average Rating 5.0

    5

    15% enrolled

    콘텐츠 마케터로 일을 하고 있는데, 퍼포먼스 쪽 개념이 많이 부족하여 강의를 듣게 되었어요. 다른 플랫폼에서 직무 관련 강의를 들어본 적이 있는데 지루하고 이론적인 이야기를 장황하게 하는 느낌이라 완강을 못 했었거든요ㅠ 스킬텔러 강의는 이해하기 쉽게 핵심만 쏙쏙 잘 설명해주셔서 실제 업무를 하는 데에도 도움이 되고 있습니다. 디지털 마케터 쪽으로 진로를 생각하시는 분들은 꼭 들어보셨으면 좋겠고 실제 실무자들도 점프업을 위해서 들어보셔도 도움 많이 될 것 같습니다.

    • 스킬텔러
      Instructor

      안녕하세요, 진경님!! 자세한 수강평 너무 감사드립니다~~앞으로도 더 좋은 강좌로 인사드리겠습니다!!

  • Bora님의 프로필 이미지
    Bora

    Reviews 1

    Average Rating 5.0

    5

    19% enrolled

    안녕하세요~ 마케팅 쪽으로 취업 준비하고 있는 단국대학생입니다. 회사에서 인턴이나 비슷한 경험을 해본 적이 없어 디지털 마케터로 취직하게 되면 몰 하게 되는지 궁금했는데 실무에 대해 자세하게 다뤄져있어 도움이 많이 됐습니다. 저처럼 기본 개념도 좀 부족하고 실무까지 경험하고 싶으신 분들은 들으면 좋을 것 같습니다. 실무의 원리들이 정말 구체적으로 나와 있어 몬가 자신감? 같은게 생겼네요^^

    • 스킬텔러
      Instructor

      안녕하세요, Bora님!! 자세한 수강평 너무 감사드립니다~ 강의 초점이 기본 원리가 실무에 어떻게 적용되고 주니어 마케터 분들은 어떤 업무를 주로 하게 되는지 실무적 관점에 다루어 보았는데 도움이 되셨다니 너무 기쁩니다! 강의 들으시면서 궁금한 점 있으시면 언제든 질문해 주셔요~^^

  • Cindy 님의 프로필 이미지
    Cindy

    Reviews 2

    Average Rating 5.0

    5

    12% enrolled

    예를 들어 설명을 잘 해 주시네요. 내용도 꼼꼼하고... 캐릭터도 특이합니다 ㅎㅎㅎ 근데 일대일 코칭권은 판매 따로 안하시나요? 듣다가 질문하기로 질문해도 되죠? 현재 다른 일을 하고 있는데 디지털 마케팅으로 재취업 할 계획입니다. 포트폴리오를 좀 만들어 볼 생각으로 신청했는데 실제 업무 프로세스를 디테일하게 알려주셔서 좋았습니다.

    • 스킬텔러
      Instructor

      안녕하세요, Cindy님! 자세한 수강평 감사드립니다. 강의 시청하시다가 궁금한 점 있으시면 언제든 커뮤니티 게시판 메뉴의 질문 카테고리를 통해 글 남겨주시면 바로 답변 드리겠습니다. 본 강좌를 통해서 디지털 마케터로 재취업하시는 것에 큰 도움이 되면 좋겠네요~ 감사합니다!

  • 인프런 주디님의 프로필 이미지
    인프런 주디

    Reviews 3

    Average Rating 5.0

    5

    31% enrolled

    초보 마케터도 알아듣기 쉽게 구성된 내용과 커리큘럼! 마케터로 시작하시는 분들, 혹은 업무 하면서 헷갈린 내용을 다시 정리하고 싶은 현직자 분들에게도 너무 좋은 강의입니다!! 캐릭터와 타이포, 그리고 귀에 쏙쏙 들어오는 설명으로 시간가는지 모를 정도로 집중해서 듣고 있네요! 열심히 완강을 향해 달리겠습니다!!!🙏

    • 스킬텔러
      Instructor

      안녕하세요,judy님! 이렇게 자세하게 수강평 남겨주셔서 정말 감사합니다! 어찌 보면 굉장히 지루할 수 있는 강의 주제를 최대한 재밌고 쉽게 풀어내려고 했는데 보람이 있는 것 같아 너무 다행스럽습니다. 완강까지 화이팅입니다!!

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