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Google Analytics Essential Course, which summarizes only the essential key points

Essential Google Analytics knowledge for marketers, as taught by a Silicon Valley digital marketer📖 This is a basic Google Analytics course that contains only the essential information!

(4.9) 8 reviews

151 learners

  • Grace Shin
3시간 만에 완강할 수 있는 강의 ⏰
Google Analytics
Digital Marketing

Reviews from Early Learners

What you will gain after the course

  • Google Analytics

  • Data Analysis

📢 Please note before taking the class!

  • This lecture is conducted using a version prior to the GA4 update .
  • Please make sure to preview the lecture before purchasing.

By any chance, my story?

  • Marketing classes are too expensive to just take a taste test 😥
  • There are so many features that I don't know what's important 🤔
  • I want to boldly exclude things that I won't actually use and only know the essential knowledge 😎
  • I learned it to get a certificate, but... I can't actually use it in my work 🤭

What Silicon Valley marketers tell us
Google Analytics Essentials!

Google Analytics, do I need to know everything about it?

Do I need to know all these features and details?

If you work as a marketer, you've probably heard the phrase, "You absolutely must learn Google Analytics."
But why should I learn it, and where can I apply it? With GA's vast capabilities, do I really need to know them all?

Once you understand the core, it's easier to apply!

When it comes to marketing tools, it's more important to understand how they're used in practice than to learn every feature and memorize every detail.
Based on my practical experience working in digital marketing, I'll teach you only the essential concepts and frequently used functions!
This is because the most reliable way to learn is to first understand the core concepts that form the foundation for practical application, expand your knowledge through direct application and the questions that arise, and learn knowledge that can be applied in practice.

Google Analytics is your first step to marketing data analysis. Come join me on this exciting journey! 😉


People like this will like it 🔑

Google Analytics
For beginners

Practical application
Difficult Marketer

Small business management,
Solo entrepreneurs, etc.


Learn these things 📚

Laying the foundation for application

From how Google Analytics works, to how to access data, to summarizing key concepts, to explaining frequently used reports, this guide will give you a solid foundation for practical application.

Data analysis with a story

Segment your data using segments, secondary dimensions, and inline filters, and fully understand how to measure acquisition, behavior, and conversion. Get a taste of custom reports and data visualizations tailored to your needs!

Attention (digital) marketers!

Learn how to properly measure campaign performance with UTM tagging, how to view UTM data collected in GA, how to find content that resonates well, and how to view acquisition reports, which are crucial for marketers!


Expected Questions Q&A 💬

Q. I'm completely new to Google Analytics. Will it be okay?

A. Yes, of course 👌🏻 This class is designed to be suitable for beginner learners!

Q. I don't have a website..😥 How can I practice?

A. You can practice what you learned in class with the GA demo account provided by Google🙌🏻

Q. Can I listen even if I'm not a marketer?

A. Of course! It was created with marketers in mind, but it's applicable to any job role!


Introducing the Knowledge Sharer ✒️

Grace Shin

  • Currently, he is the global digital marketing director at a US tech company.
  • CEO of Digiocean , a digital marketing content platform and community
  • Former Senior Digital Marketing Manager (Europe & Asia Pacific) at a US tech company
  • Former Senior Digital Marketing Strategist, The First Group (UAE)
  • Former) Digital Marketing Manager, Zhejiang Dahua Technology Co., Ltd. (UAE)
  • Former Marketing Manager, One Agency (South Africa)
  • Former) Jeil Planning, Sochi Olympics Sports Marketing Team
  • Former member of the planning team at Third Age
  • Graduated from the University of Manchester, UK with an MBA and Hongik University with a degree in English Literature

portfolio

We plan and operate global campaigns targeting customers in over 10 countries across a wide range of digital marketing channels, including websites, SEO, performance marketing, social media, CRM, and email marketing . Drawing on our expertise in technology and data, we develop integrated digital marketing strategies and provide coaching for a diverse range of companies.

Recommended for
these people

Who is this course right for?

  • For those new to Google Analytics

  • Anyone who wants to use Google Analytics

  • digital marketer

  • Performance Marketer

Hello
This is

470

Learners

31

Reviews

34

Answers

4.7

Rating

6

Courses

미국 IT 테크 기업에서 글로벌 디지털마케팅을 총괄로 일하고 있는 그레이스입니다. 러시아, 남아프리카공화국, 중국, 아랍에미리트 등 다양한 나라에서 경험을 쌓은 후, 현재 영국에서 현업 디지털마케터로 활동 중입니다. 2020년 마케팅 콘텐츠/커뮤니티 플랫폼 '디지오션'을 창업하여 운영중이기도 합니다.

약력

  • 현) 미국 테크기업, 글로벌 디맨드 제너레이션 디렉터

  • 전) Medallia, 유럽/아태 지역 디지털마케팅 디렉터

  • 전) The First Group (UAE), 시니어 디지털마케팅 전략가

  • 전) 浙江大华技术公司 (UAE), 디지털마케팅 매니저

  • 전) One Agency (남아공), 마케팅 매니저

  • 전) 제일기획, 소치올림픽 스포츠마케팅팀

  • 전) 서드에이지, 기획팀 사원

  • - 영국 맨체스터 대학교 MBA / 홍익대학교 영문학과 졸업

채널

Curriculum

All

16 lectures ∙ (2hr 55min)

Course Materials:

Lecture resources
Published: 
Last updated: 

Reviews

All

8 reviews

4.9

8 reviews

  • sontw님의 프로필 이미지
    sontw

    Reviews 8

    Average Rating 4.6

    5

    88% enrolled

    It helped me understand each function.

    • graceshin
      Instructor

      Thank you so much for your valuable review! ❤️

  • heungyeonoh5863님의 프로필 이미지
    heungyeonoh5863

    Reviews 1

    Average Rating 5.0

    5

    100% enrolled

    The tone of voice was pleasant to the ears and the lecture content was also good.

    • graceshin
      Instructor

      Thank you so much for your warm review! ❤️

  • billy7670님의 프로필 이미지
    billy7670

    Reviews 1

    Average Rating 5.0

    5

    88% enrolled

    Thank you for the detailed explanation like GA's tutorial.

    • graceshin
      Instructor

      Thank you so much for your warm review! ❤️

  • tbkim8463님의 프로필 이미지
    tbkim8463

    Reviews 2

    Average Rating 5.0

    5

    100% enrolled

    The detailed lecture on analytics was very helpful

    • graceshin
      Instructor

      Thank you for leaving a sincere review🥰

  • chmint070327님의 프로필 이미지
    chmint070327

    Reviews 2

    Average Rating 5.0

    5

    31% enrolled

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