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Business & Marketing

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Marketing & PR

Google Analytics Essential Course, which summarizes only the essential key points

Essential Google Analytics knowledge for marketers, as taught by a Silicon Valley digital marketer๐Ÿ“– This is a basic Google Analytics course that contains only the essential information!

(4.9) 8 reviews

151 learners

Level Beginner

Course period Unlimited

  • Grace Shin
Google Analytics
Google Analytics
Digital Marketing
Digital Marketing
Google Analytics
Google Analytics
Digital Marketing
Digital Marketing

Reviews from Early Learners

4.9

5.0

sontw

88% enrolled

It helped me understand each function.

5.0

heungyeon.oh

100% enrolled

The tone of voice was pleasant to the ears and the lecture content was also good.

5.0

๋ฐฉ๊ฒฝํ™˜

88% enrolled

Thank you for the detailed explanation like GA's tutorial.

What you will gain after the course

  • Google Analytics

  • Data Analysis

๐Ÿ“ข Please note before taking the class!

  • This lecture is conducted using a version prior to the GA4 update .
  • Please make sure to preview the lecture before purchasing.

By any chance, my story?

  • Marketing classes are too expensive to just take a taste test ๐Ÿ˜ฅ
  • There are so many features that I don't know what's important ๐Ÿค”
  • I want to boldly exclude things that I won't actually use and only know the essential knowledge ๐Ÿ˜Ž
  • I learned it to get a certificate, but... I can't actually use it in my work ๐Ÿคญ

What Silicon Valley marketers tell us
Google Analytics Essentials!

Google Analytics, do I need to know everything about it?

Do I need to know all these features and details?

If you work as a marketer, you've probably heard the phrase, "You absolutely must learn Google Analytics."
But why should I learn it, and where can I apply it? With GA's vast capabilities, do I really need to know them all?

Once you understand the core, it's easier to apply!

When it comes to marketing tools, it's more important to understand how they're used in practice than to learn every feature and memorize every detail.
Based on my practical experience working in digital marketing, I'll teach you only the essential concepts and frequently used functions!
This is because the most reliable way to learn is to first understand the core concepts that form the foundation for practical application, expand your knowledge through direct application and the questions that arise, and learn knowledge that can be applied in practice.

Google Analytics is your first step to marketing data analysis. Come join me on this exciting journey! ๐Ÿ˜‰


People like this will like it ๐Ÿ”‘

Google Analytics
For beginners

Practical application
Difficult Marketer

Small business management,
Solo entrepreneurs, etc.


Learn these things ๐Ÿ“š

Laying the foundation for application

From how Google Analytics works, to how to access data, to summarizing key concepts, to explaining frequently used reports, this guide will give you a solid foundation for practical application.

Data analysis with a story

Segment your data using segments, secondary dimensions, and inline filters, and fully understand how to measure acquisition, behavior, and conversion. Get a taste of custom reports and data visualizations tailored to your needs!

Attention (digital) marketers!

Learn how to properly measure campaign performance with UTM tagging, how to view UTM data collected in GA, how to find content that resonates well, and how to view acquisition reports, which are crucial for marketers!


Expected Questions Q&A ๐Ÿ’ฌ

Q. I'm completely new to Google Analytics. Will it be okay?

A. Yes, of course ๐Ÿ‘Œ๐Ÿป This class is designed to be suitable for beginner learners!

Q. I don't have a website..๐Ÿ˜ฅ How can I practice?

A. You can practice what you learned in class with the GA demo account provided by Google๐Ÿ™Œ๐Ÿป

Q. Can I listen even if I'm not a marketer?

A. Of course! It was created with marketers in mind, but it's applicable to any job role!


Introducing the Knowledge Sharer โœ’๏ธ

Grace Shin

  • Currently, he is the global digital marketing director at a US tech company.
  • CEO of Digiocean , a digital marketing content platform and community
  • Former Senior Digital Marketing Manager (Europe & Asia Pacific) at a US tech company
  • Former Senior Digital Marketing Strategist, The First Group (UAE)
  • Former) Digital Marketing Manager, Zhejiang Dahua Technology Co., Ltd. (UAE)
  • Former Marketing Manager, One Agency (South Africa)
  • Former) Jeil Planning, Sochi Olympics Sports Marketing Team
  • Former member of the planning team at Third Age
  • Graduated from the University of Manchester, UK with an MBA and Hongik University with a degree in English Literature

portfolio

We plan and operate global campaigns targeting customers in over 10 countries across a wide range of digital marketing channels, including websites, SEO, performance marketing, social media, CRM, and email marketing . Drawing on our expertise in technology and data, we develop integrated digital marketing strategies and provide coaching for a diverse range of companies.

Recommended for
these people

Who is this course right for?

  • For those new to Google Analytics

  • Anyone who wants to use Google Analytics

  • digital marketer

  • Performance Marketer

Hello
This is

511

Learners

34

Reviews

34

Answers

4.7

Rating

6

Courses

I am Grace, currently overseeing global digital marketing at a U.S. IT tech company. After gaining experience in various countries such as Russia, South Africa, China, and the United Arab Emirates, I am now working as a digital marketer in the UK. I also founded and have been operating the marketing content/community platform 'Digiocean' since 2020.

Biography

  • Current) Global Demand Generation Director at a US tech company

  • Former) Medallia, Director of Digital Marketing for EMEA/APAC

  • Former) The First Group (UAE), Senior Digital Marketing Strategist

  • Former) Dahua Technology (UAE), Digital Marketing Manager

  • Former) One Agency (South Africa), Marketing Manager

  • Former) Cheil Worldwide, Sochi Olympics Sports Marketing Team

  • Former Associate, Planning Team at Third Age

  • - MBA, University of Manchester, UK / B.A. in English Language and Literature, Hongik University

Channel

Curriculum

All

16 lectures โˆ™ (2hr 55min)

Course Materials:

Lecture resources
Published:ย 
Last updated:ย 

Reviews

All

8 reviews

4.9

8 reviews

  • darimnet6956๋‹˜์˜ ํ”„๋กœํ•„ ์ด๋ฏธ์ง€
    darimnet6956

    Reviews 1

    โˆ™

    Average Rating 5.0

    5

    100% enrolled

    Thank you for giving me an easy and detailed explanation of Google Analytics^^

    • tbkim8463๋‹˜์˜ ํ”„๋กœํ•„ ์ด๋ฏธ์ง€
      tbkim8463

      Reviews 2

      โˆ™

      Average Rating 5.0

      5

      100% enrolled

      The detailed lecture on analytics was very helpful

      • graceshin
        Instructor

        Thank you for leaving a sincere review๐Ÿฅฐ

    • billy7670๋‹˜์˜ ํ”„๋กœํ•„ ์ด๋ฏธ์ง€
      billy7670

      Reviews 1

      โˆ™

      Average Rating 5.0

      5

      88% enrolled

      Thank you for the detailed explanation like GA's tutorial.

      • graceshin
        Instructor

        Thank you so much for your warm review! โค๏ธ

    • sontw๋‹˜์˜ ํ”„๋กœํ•„ ์ด๋ฏธ์ง€
      sontw

      Reviews 8

      โˆ™

      Average Rating 4.6

      5

      88% enrolled

      It helped me understand each function.

      • graceshin
        Instructor

        Thank you so much for your valuable review! โค๏ธ

    • heungyeonoh5863๋‹˜์˜ ํ”„๋กœํ•„ ์ด๋ฏธ์ง€
      heungyeonoh5863

      Reviews 1

      โˆ™

      Average Rating 5.0

      5

      100% enrolled

      The tone of voice was pleasant to the ears and the lecture content was also good.

      • graceshin
        Instructor

        Thank you so much for your warm review! โค๏ธ

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