Google Analytics Essential Course, which summarizes only the essential key points
Essential Google Analytics knowledge for marketers, as taught by a Silicon Valley digital marketer📖 This is a basic Google Analytics course that contains only the essential information!
This lecture is conducted using a version prior to the GA4 update .
Please make sure to preview the lecture before purchasing.
By any chance, my story?
Marketing classes are too expensive to just take a taste test 😥
There are so many features that I don't know what's important 🤔
I want to boldly exclude things that I won't actually use and only know the essential knowledge 😎
I learned it to get a certificate, but... I can't actually use it in my work 🤭
What Silicon Valley marketers tell us Google Analytics Essentials!
Google Analytics, do I need to know everything about it?
Do I need to know all these features and details?
If you work as a marketer, you've probably heard the phrase, "You absolutely must learn Google Analytics." But why should I learn it, and where can I apply it? With GA's vast capabilities, do I really need to know them all?
Once you understand the core, it's easier to apply!
When it comes to marketing tools, it's more important to understand how they're used in practice than to learn every feature and memorize every detail. Based on my practical experience working in digital marketing, I'll teach you only the essential concepts and frequently used functions! This is because the most reliable way to learn is to first understand the core concepts that form the foundation for practical application, expand your knowledge through direct application and the questions that arise, and learn knowledge that can be applied in practice.
Google Analytics is your first step to marketing data analysis. Come join me on this exciting journey! 😉
People like this will like it 🔑
Google Analytics For beginners
Practical application Difficult Marketer
Small business management, Solo entrepreneurs, etc.
Learn these things 📚
Laying the foundation for application
From how Google Analytics works, to how to access data, to summarizing key concepts, to explaining frequently used reports, this guide will give you a solid foundation for practical application.
Data analysis with a story
Segment your data using segments, secondary dimensions, and inline filters, and fully understand how to measure acquisition, behavior, and conversion. Get a taste of custom reports and data visualizations tailored to your needs!
Attention (digital) marketers!
Learn how to properly measure campaign performance with UTM tagging, how to view UTM data collected in GA, how to find content that resonates well, and how to view acquisition reports, which are crucial for marketers!
Expected Questions Q&A 💬
Q. I'm completely new to Google Analytics. Will it be okay?
A. Yes, of course 👌🏻 This class is designed to be suitable for beginner learners!
Q. I don't have a website..😥 How can I practice?
A. You can practice what you learned in class withthe GA demo accountprovided by Google🙌🏻
Q. Can I listen even if I'm not a marketer?
A. Of course! It was created with marketers in mind, but it's applicable to any job role!
Introducing the Knowledge Sharer ✒️
Grace Shin
Currently, he is the global digital marketing director at a US tech company.
CEO of Digiocean , a digital marketing content platform and community
Former Senior Digital Marketing Manager (Europe & Asia Pacific) at a US tech company
Former Senior Digital Marketing Strategist, The First Group (UAE)
Former) Digital Marketing Manager, Zhejiang Dahua Technology Co., Ltd. (UAE)
Former Marketing Manager, One Agency (South Africa)
Former) Jeil Planning, Sochi Olympics Sports Marketing Team
Former member of the planning team at Third Age
Graduated from the University of Manchester, UK with an MBA and Hongik University with a degree in English Literature
We plan and operate global campaigns targeting customers in over 10 countries across a wide range of digital marketing channels, including websites, SEO, performance marketing, social media, CRM, and email marketing . Drawing on our expertise in technology and data, we develop integrated digital marketing strategies and provide coaching for a diverse range of companies.
Recommended for these people
Who is this course right for?
For those new to Google Analytics
Anyone who wants to use Google Analytics
digital marketer
Performance Marketer
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