Essential for digital marketing practice
Introducing basic concepts and work processes ✍️

Thanks to advancements in digital technology , digital marketing is becoming more sophisticated by the day. Furthermore, countless media and tools are emerging to keep pace. The problem here is that once you master one tool, another new tool and another update are introduced. This forces marketers to constantly learn.

Therefore, this course focuses on core principles and structures to reduce repetitive learning costs and enable you to freely utilize any tool you encounter. Rather than relying solely on tools, learn core knowledge that transcends them. Regardless of the tool you use, you can leverage it as part of your digital marketing strategy.

I recommend this to these people 👥

Digital marketing
Junior marketers just starting out

About digital marketing analytics
For those who want to establish a concept

Digital marketing business process
For those who want to improve efficiency

Digital Marketing Agnostic to Tools
Those who want to gain knowledge

Student's concerns 👀

👉 We'll walk you through the entire process of developing a digital marketing strategy.

3 unique features of this course

1️⃣ Practical Process
Instead of a theory-based explanation, we introduce the practical process step by step.
🪄 You will learn beyond theory what digital marketing is.

2️⃣ Case-based lectures
The lecture uses a single product as an example, and if I turn this product into something I need to market, I can immediately apply it to my business.
🪄 Learn practical processes for developing a digital marketing strategy unique to your business.

3️⃣ Background knowledge at once
We also introduce background knowledge for digital marketing fundamentals (web knowledge: referrers, domain structure).
🪄 You'll gain growth hacking thinking skills, including how to create meaningful ads, test criteria, and understand what's needed for URL composition and traffic tracking.

What you'll learn 📚

1. Basic Digital Marketing Concepts

Let's take a look at the basic concepts of what digital marketing is,
We explain in detail the key terms used in practice.

2. Digital Marketing Strategy Development Process

How to develop a digital marketing strategy
We explain the practical process step by step to get the job done.

3. Strategy formulation process through case studies

To make the process of developing a digital marketing strategy easier to understand, we'll explain it with examples.
You can apply it directly to your practice by simply replacing the product.

4. Document formats used in practice

We share the document formats used in practice on screen.
By applying the form, you can create a template unique to your business.

5. Basic Concepts of Digital Marketing Analysis

Let's take a look at the basic concepts of what digital marketing analytics is.
We explain in detail the key terms used in practice.

6. Digital Marketing Analysis/Optimization Process

How should digital marketing analysis be approached and conducted?
We explain the practical process step by step.

7. Understanding the event and creating an event definition

Explain the basic concepts of events, which are the foundation of digital marketing data analysis.
An introduction to event planning and how to write an event definition.

8. Understanding the concept of referrer

Explain the concept of referrer, which is basic knowledge required for inflow analysis.
Here's how it appears in GA4 reports.

9. Understanding URL Structure

To effectively utilize parameters (ex. UTM Parameter) for tracking marketing performance
Let's take a look at the basic knowledge that is good to know: the structure of URLs.

10. Deriving insights from data

Interpret the collected data, i.e. numeric information, to derive digital marketing insights.
We share the process of deriving and developing strategies.

Expected Questions Q&A 💬

Introducing the Knowledge Sharer ✒️

Noh Ji-hye

• Current open source marketing consultant
• Former PM of Blank Corporation's New Business Team
• Samsung Electronics C-Lab Outside Growth Hacking Consulting
• Shinhan S Bridge Seoul Incubation Digital Marketing Consulting
• Mobi Academy - Google Tag Manager Course for Marketers
• Fast Campus - Digital Marketing Super Gap Package (Google Tag Manager) Course
• Seoul Business Agency DT School - GTM, MBTI Creation, and Data Visualization Lectures

As a digital marketing consultant, I've met countless clients and surprisingly, I've noticed that many struggle with strategic aspects rather than with the skills needed to handle media and tools. Analysis is no exception. Rather than deciding which tools to use, it's crucial to have a solid background in technology and know-how to ensure data is being collected properly and what insights to extract from it.

So, before diving into tool-handling skills, I've compiled the basic knowledge and practical know-how necessary to master and implement digital marketing effectively. I recommend this guide not only to beginners but also to those who are tired of repetitive skill learning or are looking for efficiency. Build a foundational foundation that will allow you to utilize any tool you encounter.