Business Strategy Handbook: Strategy Formulation through External and Internal Environmental Analysis

This lecture covers how to conduct external environmental analyses and internal capability analyses to formulate corporate strategies based on the results. It provides a comprehensive overview of various business analysis tools.

강의소개.상단개요.수강생

난이도 입문

수강기한 무제한

Information Strategy Planning
Information Strategy Planning
Management
Management
Information Strategy Planning
Information Strategy Planning
Management
Management

강의상세_배울수있는것_타이틀

  • Business Strategy

  • Strategy

  • Environmental Analysis

  • Competency Analysis

  • Vision


DY Management Research Institute

(Director Dae-young Lyu, Ph.D. in Business Administration / Certified Management Consultant (Finance))

I am Daeyoung Lyu, and I run 'DY Management Institute' on YouTube and N-Blog.

Based on my corporate experience and academic background in business administration, I aim to provide practical assistance to professionals in related fields. I offer highly practical approaches that can be immediately applied across various areas, including costing, management, accounting, financial business planning, investment attraction, and general management. If you are interested in my lectures or wish to collaborate within my areas of expertise, please contact me via email!


※ Areas of Expertise:

  • Management/cost consulting, feasibility studies, financial business planning, management simulation, and financial projections for fundraising.

  • Practical Excel training, data visualization using Excel, and improving work efficiency through Excel. We will cut your work time in half.

  • I welcome inquiries regarding lectures, project requests, and Q&A related to my areas of expertise and YouTube videos.






This is a resource on the business strategies necessary for running a company.

The material is structured as follows.

With this single resource, you will be able to grow from a strategy beginner to an intermediate expert.



1. Fundamentals of Strategy


- What is Strategy?
- Strategic Thinking
- Strategy Formulation and Execution
- Vision and Strategy


(The images included are excerpts from only a portion of the lecture and teaching materials.)




2. External Environment Analysis


- External Environment Analysis Process
- Target Market Selection
- Macro-Environment Analysis (PEST)
- Industry Analysis (5 Forces Analysis, Industry Life Cycle)
- Market Analysis
- Competitor Analysis
- Customer Analysis
- Technological Environment Analysis
- Identification of Key Success Factors




3. Internal Capability Analysis


- Purpose of Internal Capability Analysis
- Internal Capability Analysis Process
- CEO Management Capability
- Market Performance Analysis
- Market Positioning Analysis
- 7S Model Management System Analysis
- Identification of Obstacles
- Business Portfolio Analysis (BCG Matrix)
- Strategic Choice by Market/Product (Ansoff Matrix)
- Financial Ratio Analysis
- Value Chain Analysis
- Generic Competitive Strategy



4. Establishing Business Strategy


- Business Strategy Formulation
- Selection of Key Success Factors and Assessment of Competitive Advantage Capabilities
- Selection of Core Competencies
- SWOT Analysis
- Prioritization of Strategic Tasks
- Formulation of Optimal Business Strategy
- Economic Value Added (EVA) Analysis
- Key Considerations in Strategy Formulation




강의소개.콘텐츠.추천문구

학습 대상은 누구일까요?

  • Strategy Manager

  • Strategy Formulation

  • SME CEO

  • Preparing for a startup

강의소개.지공자소개

176

수강생

18

수강평

5

답변

4.6

강의 평점

16

강의_other

I am Daeyoung Ryu, and I run 'DY Management Research Institute' on YouTube and Naver Blog.

Based on my professional experience and studies, I aim to provide practical assistance to those working in related fields. I offer highly hands-on approaches that can be immediately applied across various areas, including costing, management, accounting, financial business planning, investment attraction, and overall business management.

I am here to help. I provide highly practical and immediate solutions across cost accounting, management, accounting, financial business planning, investment attraction, and overall business management.

  • YouTube DY Management Research Institute: www.youtube.com/@dy-4714

  • Naver Blog DY Management Research Institute: https://blog.naver.com/udae025

※ Areas of Expertise:

  • Management/cost consulting, feasibility studies, financial business planning, management simulation, and financial projections for investment attraction.

  • Practical Excel training, data visualization using Excel, and improving work efficiency through Excel. I will cut your working time in half.

  • I welcome inquiries regarding lectures, project requests, and Q&A related to my areas of expertise and YouTube videos.

Data visualization and business efficiency using Excel. I will cut your work time in half. I welcome requests for lectures, projects, and Q&A regarding my areas of expertise and YouTube videos.

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