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Data Literacy for PMs (Product Data Analysis)

This is a course for PMs who want to utilize data. This course covers the entire process of utilizing data in the PM role, including the flow of work from day 1 of a job change through the start and end of a project. It is an introductory data course that covers data-driven thinking, logical thinking, metric definition, log design, experiment design, creating a data culture, and more, to help you develop critical thinking skills. Although created as a course for PMs, it is structured with content that data analysts would also find beneficial (in fact, many analysts have taken the course). In addition, many people in marketing, design, and business planning roles are also taking the course.

(4.9) 147 reviews

2,595 learners

  • kyleschool
데읎터분석
Data literacy
metric hierarchy
AB test
kakao-service

Reviews from Early Learners

What you will gain after the course

  • Data-driven business process

  • Product Data Analysis

  • Experimental Design (AB Test)

  • Defining Indicators

  • Data Log Design (Data Logging)

  • Example using ChatGPT

  • Data analysis

We provide coaching when you attend more than 70% of the lectures (after completing a lecture satisfaction survey)
As of July 2024, about 50 people have received coaching! (Total of 100 people expected)

Lecture introduction video

Expected Questions Q&A 💬

Q. What is something I should think about before taking this course?

Define the "problem" you are having in your company and think about what you need to solve that problem. If data is one of the things you need, this course can help.

Q. Does this course also cover technical topics like Python and SQL?

No. This lecture covers the business process of utilizing data. Rather than technical content such as Python and SQL, you will learn about the problem definition skills and the process of carrying out the work required when actually carrying out the work. In the future, we plan to produce a separate lecture on BigQuery (SQL).

Q. This is my first time studying data. Will it be difficult?

I created this course based on the assumption that someone who is studying data for the first time will take the course. Since the course is conducted from the perspective of utilizing data, there are no formulas in the course. I tried to include as basic an explanation as possible, and if there is anything difficult, please feel free to ask questions!


Introducing the knowledge sharer ✒

History

  • Socar Data Scientist (2018.09 ~ 2022.07)
    • SOCAR optimization project, machine learning algorithm development, data analysis training
    • Tada data analysis, machine learning algorithm development, data engineering
  • Retrica Data Analyst and Data Engineer (2017.02 ~ 2018.04)

✹ Things to note before taking the class

Learning Materials

  • Web page
  • Slides: Approximately 1300 pages
  • Workbook sheet: A sheet that organizes the Action Plan.
  • We provide Data Log Design Tracking Plan, Notion Retrospective Template, Metric Store Template, etc.

Player Knowledge and Notes

There is no prerequisite knowledge required, as I have tried to explain as much as possible so that even those who are new to data can understand it. However, it would be better if you have a clear problem that you want to solve in your company.

We will answer questions about the lectures as they are confirmed, and we will run a counseling center every month to update the content (after getting permission from the person who is telling us their concerns). Also, if there is something you are curious about in common, we will refer to it and help you. Please ask many questions! It is also great to come to Discord and ask questions.

If you want to organize what you learned on your blog, please make sure to include a link to my website and lectures :)
However, uploading most of the lecture may cause copyright issues. I recommend that you write an article by adding your own thoughts and the key points you want to remember from the lecture.

Those who watched the lecture first
Reviews and Testimonials
💫

Song Po Song (Product Manager, Woowa Brothers)

I think this lecture will be a ray of light for PMs who are just starting to make data-based decisions. I am convinced that any PM can apply the lecture content to their work through cases they will encounter while working. For PMs who have changed jobs and need to adapt to a new environment, or PMs whose scope of work has expanded, or those who have just become PMs, this lecture will be a secret book to improve their overall decision-making ability, such as problem definition, performance measurement, and experimental design, as a PM, and become a professional .

Mr. Seokjin Yoon (Product Owner, LINER)

"Data Literacy for PM" provides experience-based know-how covering the purpose of PM's data utilization to application . It is a lecture with a high content density that you can chew on over and over again, and it listens to the various concerns of PMs. PMs must establish product strategies, persuade, and make them successful in a constantly changing situation. I hope that through the "Data Literacy for PM" lecture, you will grow into a PM who leads the growth speed of the organization.

Dongmin Jo (Data Analyst, Nexon)

<What is your "Pain Point"?> AHA Moment. It's a term you've heard a lot. But it's hard to put into practice. That's because you don't know what kind of foundation you need to have to find your AHA Moment, or who you should talk to and how you should talk to them. I think the real Pain Point is not the concept, but the "method" of putting the concept into practice . And the strength of this lecture is that it provides practical answers about that "method."

Mr. Hwang Tae-yong (Product Analyst, Lapo Labs)

The biggest strength of this lecture is that it contains Kyle's experiences and concerns as he has experience collaborating with related departments (especially product organizations) to achieve results. It is a lecture that I would definitely recommend to junior PMs or junior data analysts who collaborate with product organizations because it contains not only the parts that I thought were necessary while working with the product team, but also appropriate cases that actually occur .

Park Kyung-ho (AI Research Scientist, Socar)

"Working effectively in a data-driven organization" may seem easy at first glance, but working "well" requires a lot of thought and trial and error. Beyond simple technical capabilities, it requires a process of understanding many things, such as decision-making processes, organizational culture settings, and indicator settings and analysis. This lecture is for those who are about to join/change jobs in a data-driven organization or PMs/POs who want to work based on data, and it will teach you all the contents of the elements mentioned above. This lecture includes all the contents that I experienced firsthand while working with Kyle and that can reduce the trial and error I experienced when I was a junior. I highly recommend this lecture as an essential lecture for work that can lead to business impact in a data-driven organization .

🌿 And those who helped in making the lecture

I got a lot of inspiration for my lectures from AC2 and RET (Really Effective Teacher) training. I would like to thank Taehoon Kim, Jisoo Park, Hyunyoung Yoo, Seokjin Yoon, Posong Song, Woongwon Lee, Changhyun Lee, Harim Jeon, Harim Jeong, Haewon Jeong, Dongmin Jo, Seongmin Jo, and Taeyong Hwang for their feedback during the course production.

Recommended for
these people

Who is this course right for?

  • PM interested in data

  • Those interested in product data analysis

  • Data literacy skill seekers

  • Entry-level Data Analyst Seeking Broad Data Acumen

  • Person building a data culture

Hello
This is

14,111

Learners

499

Reviews

373

Answers

4.9

Rating

6

Courses

9ë…„ì°š 데읎터 곌학자, 데읎터 엔지니얎, 뚞신러닝 엔지니얎로 귌묎했윌며, 쏘칎와 타닀에서 데읎터 분석, 데읎터 엔지니얎링 개발, 뚞신러닝 알고늬슘을 개발했습니닀.

칎음슀쿚 유튜람에 데읎터 컀늬얎 ꎀ렚 영상을 올늬고 있윌며, 얎떻게 핎알 강의륌 수강하신 분듀읎 회사에서 음을 잘할 수 있을까?륌 고믌하며 자료륌 만듀고 있얎요.

Google의 GDE(Cloud)로 활동하고 있얎요.

 

칎음슀쿚 유튜람 : https://www.youtube.com/c/kyleschool
Ʞ술 랔로귞 : https://zzsza.github.io/
읞슀타귞랚 : https://www.instagram.com/data.scientist/
대표 컚텐잠 : https://github.com/Team-Neighborhood/I-want-to-study-Data-Science
데읎터 곌학자가 되Ʞ 위핎 진행한 닀양한 녞력듀 : https://zzsza.github.io/diary/2019/04/05/how-to-study-datascience/

Curriculum

All

90 lectures ∙ (15hr 35min)

Course Materials:

Lecture resources
Published: 
Last updated: 

Reviews

All

147 reviews

4.9

147 reviews

  • musikon0632님의 프로필 읎믞지
    musikon0632

    Reviews 1

    ∙

    Average Rating 5.0

    5

    83% enrolled

    講矩の内容が私に倚くの圹に立ったので、受講を悩んでいた方々に少しでも圹に立぀かず、詳しくレビュヌを残しおみたす:) 【講矩を聞いた背景】 - 私は、デゞタルマヌケティング代理店でAd Techずデヌタをよりよく掻甚しお、広告のパフォヌマンスを正確に枬定し改善するのに圹立ちたす。 - ただ、チヌムが新たに新蚭され、射手なしで業務を行っおみるず、デヌタに基づいお問題を解決するプロセスがうたく確立されおおらず、チヌムの業務システムを安定化しおみよう講矩を聞くようになりたした。 【どのように講矩を聞いたか】 - 個人の意志だけで頑匷するのは事実䞊䞍可胜だず思われ、ディスコヌドでスタディメンバヌを集めたした  考えより私のような人が倚かったですㅎㅎ - 同様の目的ず意志を持った方々を募集し、スタディグルヌプを開蚭し、1)講矩の頑匷、2)お互いの経隓共有を目的に運営したした。 - 実務をしおすぐに必芁な内容が講矩で取り䞊げられた堎合がよくありたしたが、その郜床講矩を浮かべおハンドブックのように参考しながら業務を行いたした。 - 新しく知った内容やチヌムメンバヌに共有したい内容は、ゞラコンフル゚ンスに文曞でたずめお共有し、チヌム内に知識を䌝播したした。 【講矩を聞いおどんな郚分が改善されたか】 - 既存のデヌタ関連の他の講矩たちは技術的な郚分を扱うこずが倚かったようですが、このような技術的な郚分よりはすぐに珟業で最も必芁な゜フトスキルを積むこずができたした。 - その間、名前も知らずに実行しおきたフレヌムワヌクや方法論に぀いお名前を぀けおくれ、コミュニケヌションがもう少し明快になりたした。 - 特に問題定矩のフレヌムワヌクやデヌタログ蚭蚈郚分が私のドメむンず最も密接な郚分なので、この郚分の助けをたくさん受けたした。 - 既に知らなかったいく぀かの方法論を知り、問題を新しい方法でアプロヌチし、解決できるようになりたした。 【どんな人におすすめなのか】 - 就コン生よりは珟職者にもう少し圹に立぀ようです講矩より芋れば合いながら激しく共感するモヌメントが本圓に倚いです... - デヌタに基づいおコミュニケヌションを取るマヌケティング担圓者にも倧きな助けになりそうですGAやAppsflyerなどトラッカヌをどのように掻甚するかに぀いおの掞察を埗るこずができたす - その他、デヌタに基づいお問題を解決したい方にお勧めしたすㅎㅎすべおファむティングです

    • kyleschool
      Instructor

      Edgarさんこんにちは:) ずおも䞁寧なレビュヌありがずうございたす倚くの方々がこの埌期を芋お、私に圹立぀だろうかが分かるず思いたす。 ディスコヌドでスタディメンバヌを集めお頑匵ったのもずおも䞊手でした。どうしたらいいのかよく悩んでみお実行されたようで応揎したいです。 仕事をすぐによくするように助けたかったし、その内容を䞭心に講矩を䜜りたした。 2-3幎目のPM分を察象にしたしたが、2-3幎目のマヌケティング担圓者、デヌタアナリストの職務にいる方にも圹立ちたす私も孊生のずきはあたり䜓感できないようですが、孊生のずきにこんな内容を聞いおも倧䞈倫かもしれたせん。そうです 良いレビュヌを残しおくれおありがずう私ももっず頑匵りたしょう..

  • seob66156420님의 프로필 읎믞지
    seob66156420

    Reviews 1

    ∙

    Average Rating 5.0

    5

    33% enrolled

    珟圚、デヌタ分析家ずしお働いおいたす。カむル様の講矩が䞊がっおきたずいう話に觊れるずすぐに決枈しお興味のあるパヌトを先に玠早く芋たした。 PMだけでなく、デヌタ職員にも圹立぀講矩だず思いたす。特に、組織のデヌタリテラシヌ胜力ずデヌタ文化に関心が倚い方が芋おもいいず思いたす。

    • kyleschool
      Instructor

      こんにちは :) 興味深いパヌツを芋お、受講評を残しおくれおありがずう私のむンフラ初めおの受講評だからワクワクしながら芋たしたね。組織のデヌタリテラシヌ胜力ずデヌタ文化が䞀日で盛り䞊がっお完成されおいないこずを非垞に感じ、その過皋で倚くの人々ず話し、倉化のために様々な戊略をしなければならないこずを感じたした。 この芳点から私が知っおいる暗黙を倚くの方に共有すれば私の詊行錯誀は経隓しないかず思いたしたが、よく話しおいただきありがずうございたす助けが必芁な堎合はい぀でも教えおください:)

  • ram님의 프로필 읎믞지
    ram

    Reviews 1

    ∙

    Average Rating 5.0

    5

    86% enrolled

    カむルスクヌルはずおも感謝しおいたすちょうど本番に遭遇したずきに聞こうず残したものを陀いお、すべお聞きたした。呚りにもずっずオススメしおいたす盞談も本圓に䞁寧にしおいただきありがずうございたす..!! https://sowhatmylifeismine.tistory.com/263 私が講矩を聞いお掻甚した郚分をたずめた文です䞍足しおいたすが、他の人に少しでも圹立おおほしいです

    • kyleschool
      Instructor

      皆さんこんにちは 講矩受講䞭に気になる郚分を毎回聞いおくれおありがずうおかげで私もむンスピレヌションを埗られたした。ブログの埌期よく曞いおくださっおこの受講坪芋たらブログもぜひご芧になればいいず思いたす:) これからも助けが必芁な堎合は、い぀でも教えおください

  • gkaanswn1513님의 프로필 읎믞지
    gkaanswn1513

    Reviews 2

    ∙

    Average Rating 5.0

    5

    74% enrolled

    今日のPMは圓然であり、デヌタアナリストの重芁な胜力は 単にツヌルを扱っおくれるわけではなく、問題解決する胜力だず思いたす。 このレッスンは、デヌタに基づいおサヌビス問題を解決するためのプロセスである「問題の遞択」、「コア指暙の蚭定」、「どのデヌタを芋るべきですか」 ;などの胜力を育おるのに倧きく圱響を䞎えるず思いたす。 講矩を知ったこずが本圓に幞運だず思いたす。ありがずうございたす

    • kyleschool
      Instructor

      こんにちは:) 講矩を知ったこずが幞運だず蚀っお感謝しおいたすね

  • habitfactory님의 프로필 읎믞지
    habitfactory

    Reviews 1

    ∙

    Average Rating 5.0

    5

    83% enrolled

    デヌタ分析スキルではなく、デヌタで問題をどのように解決し、意思決定するかに぀いおの考え方、マむンドセットなど䞭心に構成された講矩なのでずおも良かったです。考え方やマむンドセットだけが話すのではなく、実際のケヌススタディを通じお実際に起こるような状況に基づいお考え、行動できるように講矩を構成しおくれたのがずおも良かったです。それで、私もすぐにチヌムメンバヌず詊しおみお助けも受けたした。 70以䞊受講すればカむル様ず1察1でコヌチングを受けるこずができるのも良かったです。倚くの方々がこの講矩を通じお、デヌタの問題解決や意思決定プロセスも習埗し、䌚瀟で仕事を切っおいただきたいず思いたす。 良い講矩を䜜っおくれおありがずう。

    • kyleschool
      Instructor

      こんにちは 思考方匏、マむンドセット、ケヌススタディでお別れの行動を促したようで嬉しいですね私が講矩を䜜るずき、「この講矩を聞いた方が実際にActionできるようにしよう」ずいう目暙を持っお進めたした。 珟圚のむベントで先着順100分に提䟛されるコヌチングも教えおくれおありがずう機䌚になる方はぜひ䜓隓しおみおほしいですね:)

$102.30

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