This is a course for PMs who want to utilize data. This course covers the entire process of utilizing data in the PM role, including the flow of work from day 1 of a job change through the start and end of a project. It is an introductory data course that covers data-driven thinking, logical thinking, metric definition, log design, experiment design, creating a data culture, and more, to help you develop critical thinking skills.
Although created as a course for PMs, it is structured with content that data analysts would also find beneficial (in fact, many analysts have taken the course).
In addition, many people in marketing, design, and business planning roles are also taking the course.
We provide coaching when you attend more than 70% of the lectures (after completing a lecture satisfaction survey) As of July 2024, about 50 people have received coaching! (Total of 100 people expected)
Lecture introduction video
Expected Questions Q&A ð¬
Q. What is something I should think about before taking this course?
Define the "problem" you are having in your company and think about what you need to solve that problem. If data is one of the things you need, this course can help.
Q. Does this course also cover technical topics like Python and SQL?
No. This lecture covers the business process of utilizing data. Rather than technical content such as Python and SQL, you will learn about the problem definition skills and the process of carrying out the work required when actually carrying out the work. In the future, we plan to produce a separate lecture on BigQuery (SQL).
Q. This is my first time studying data. Will it be difficult?
I created this course based on the assumption that someone who is studying data for the first time will take the course. Since the course is conducted from the perspective of utilizing data, there are no formulas in the course. I tried to include as basic an explanation as possible, and if there is anything difficult, please feel free to ask questions!
Introducing the knowledge sharer âïž
History
Socar Data Scientist (2018.09 ~ 2022.07)
SOCAR optimization project, machine learning algorithm development, data analysis training
Tada data analysis, machine learning algorithm development, data engineering
Retrica Data Analyst and Data Engineer (2017.02 ~ 2018.04)
Workbook sheet: A sheet that organizes the Action Plan.
We provide Data Log Design Tracking Plan, Notion Retrospective Template, Metric Store Template, etc.
Player Knowledge and Notes
There is no prerequisite knowledge required, as I have tried to explain as much as possible so that even those who are new to data can understand it. However, it would be better if you have a clear problem that you want to solve in your company.
We will answer questions about the lectures as they are confirmed, and we will run a counseling center every month to update the content (after getting permission from the person who is telling us their concerns). Also, if there is something you are curious about in common, we will refer to it and help you. Please ask many questions! It is also great to come to Discord and ask questions.
If you want to organize what you learned on your blog, please make sure to include a link to my website and lectures :) However, uploading most of the lecture may cause copyright issues. I recommend that you write an article by adding your own thoughts and the key points you want to remember from the lecture.
Those who watched the lecture first Reviews and Testimonials ð«
Song Po Song (Product Manager, Woowa Brothers)
I think this lecture will be a ray of light for PMs who are just starting to make data-based decisions. I am convinced that any PM can apply the lecture content to their work through cases they will encounter while working. For PMs who have changed jobs and need to adapt to a new environment, or PMs whose scope of work has expanded, or those who have just become PMs, this lecture will be a secret book to improve their overall decision-making ability, such as problem definition, performance measurement, and experimental design, as a PM, and become a professional .
Mr. Seokjin Yoon (Product Owner, LINER)
"Data Literacy for PM" provides experience-based know-how covering the purpose of PM's data utilization to application . It is a lecture with a high content density that you can chew on over and over again, and it listens to the various concerns of PMs. PMs must establish product strategies, persuade, and make them successful in a constantly changing situation. I hope that through the "Data Literacy for PM" lecture, you will grow into a PM who leads the growth speed of the organization.
Dongmin Jo (Data Analyst, Nexon)
<What is your "Pain Point"?> AHA Moment. It's a term you've heard a lot. But it's hard to put into practice. That's because you don't know what kind of foundation you need to have to find your AHA Moment, or who you should talk to and how you should talk to them. I think the real Pain Point is not the concept, but the "method" of putting the concept into practice . And the strength of this lecture is that it provides practical answers about that "method."
Mr. Hwang Tae-yong (Product Analyst, Lapo Labs)
The biggest strength of this lecture is that it contains Kyle's experiences and concerns as he has experience collaborating with related departments (especially product organizations) to achieve results. It is a lecture that I would definitely recommend to junior PMs or junior data analysts who collaborate with product organizations because it contains not only the parts that I thought were necessary while working with the product team, but also appropriate cases that actually occur .
Park Kyung-ho (AI Research Scientist, Socar)
"Working effectively in a data-driven organization" may seem easy at first glance, but working "well" requires a lot of thought and trial and error. Beyond simple technical capabilities, it requires a process of understanding many things, such as decision-making processes, organizational culture settings, and indicator settings and analysis. This lecture is for those who are about to join/change jobs in a data-driven organization or PMs/POs who want to work based on data, and it will teach you all the contents of the elements mentioned above. This lecture includes all the contents that I experienced firsthand while working with Kyle and that can reduce the trial and error I experienced when I was a junior. I highly recommend this lecture as an essential lecture for work that can lead to business impact in a data-driven organization .
ð¿ And those who helped in making the lecture
I got a lot of inspiration for my lectures from AC2 and RET (Really Effective Teacher) training. I would like to thank Taehoon Kim, Jisoo Park, Hyunyoung Yoo, Seokjin Yoon, Posong Song, Woongwon Lee, Changhyun Lee, Harim Jeon, Harim Jeong, Haewon Jeong, Dongmin Jo, Seongmin Jo, and Taeyong Hwang for their feedback during the course production.
Recommended for these people
Who is this course right for?
PM interested in data
Those interested in product data analysis
Data literacy skill seekers
Entry-level Data Analyst Seeking Broad Data Acumen