CRM & Marketing Automation Course Leveraging Customer Data
Discover insights from customer data and create value through personalized marketing campaigns with 'CRM Marketing'. Learn the basics of 'Marketing Automation', an essential technology for successful CRM marketing!
It was a helpful lecture that helped me solidify the basics of CRM marketing.
5.0
Jorge Hong
48% 수강 후 작성
Online marketing is changing rapidly due to issues with Facebook's iOS and Google's cookie policy, and I've heard that I need to do CRM or email marketing, but I just felt lost.
But after taking this lecture, I learned about numerous CRM tools and which tool is the best depending on the situation.
Of course, this lecture is not suitable for the most advanced users, but if you are a marketer who has just started in marketing and has a dream and clear goals, this is a lecture that I highly recommend. Listen to it three times.
5.0
kbr9727
96% 수강 후 작성
It was a great time where I was able to build a solid foundation from the ground up.
강의상세_배울수있는것_타이틀
CRM
Marketing Automation
Email Marketing
Life Cycle Marketing
Customer Data Interpretation
Are you wondering what to do with CRM?
I want to know what CRM marketing is and what skills it requires 🙋🏻♂️
I have customer data... but how should I use it? 🙄
CRM marketing, I don't know where or how to start 😭
Website and email conversion rates aren't increasing 🙊
20% of loyal customers determine 80% of sales!
Attracting new customers is crucial for business growth. That's why everyone is focusing on performance marketing, striving to lower customer acquisition costs and increase conversion rates. Have you heard of the Pareto Principle? It states that 80% of all results stem from 20% of the causes.
Eighty percent of a business's revenue comes from 20 percent of its loyal customers. This is why improving customer satisfaction and encouraging repeat purchases is just as important as attracting new customers. CRM marketing, which systematically manages customer relationships and aims to turn customers into brand fans, can be a game-changer for your marketing strategy.
From understanding customer data and discovering insights, to mapping the "lifecycle" at the heart of CRM marketing, to the operating principles of "automation technology" required to efficiently run CRM campaigns.
A solid foundation of theory, a variety of application cases, and even a taste of practical application through platform demonstrations! Let's take a fun first step into CRM marketing and marketing automation together 🚘
People like this will love hearing this!
Small and medium-sized businesses and startup operators who want to better utilize customer data.
Applicants for CRM marketer, email marketer, or marketing operations positions
Digital marketers who want to expand their practical knowledge
What you can do after taking this course 📜
Discover insights from your customer data!
You can understand CRM and automation technologies and their operating principles at a glance!
You can develop campaign strategies based on your customers' life cycle!
Learn about the various features of the CRM & automation platform!
Here are the unique advantages of my lectures! ✨
To avoid a lecture that you can only listen to once and finish, we will teach you the 'principles' rather than just a superficial explanation of functions.
Since CRM marketing doesn't have a set answer or a one-size-fits-all formula, we'll guide you through the process, asking yourself, "How can I apply it to my brand and the company I work for?"
A real-world CRM demonstration will give you a firsthand understanding of how it works in practice.
The lecture is structured so that you don't miss anything : 2 hours of theory + 2 hours of practice .
What you'll learn 📚
Did you know that a successful marketing strategy begins with understanding your customers? Learn how to uncover insights from customer data and map out their lifecycle stages. Based on this, we'll delve into how to develop a personalized CRM marketing strategy, and create campaigns using automation technology to help you execute your plans faster and more efficiently!
✍🏻 From principle to application
Because digital marketing takes place in a digital environment, it relies heavily on tools and platforms. After understanding how CRM and marketing platforms work through this course, you'll be able to easily apply it to various platforms that support similar goals!
👩🏻🏫 Explanation with examples
Drawing on examples from various companies, including Digiocean, we explain how the theory and fundamental principles can be applied in practice. We also provide visual aids to aid understanding, as well as materials directly used by our tutor, Grace.
⚙️ Demonstrations on various platforms
Since this is a discussion about technology, there may be some aspects that are difficult to understand simply through words. Through demonstrations on various platforms, we'll explore how the technology actually works and the process of running a campaign.
Key tool: ActiveCampaign
Auxiliary tools: ChannelTalk, Bigin, Mutiny, Stevie, Zapier, etc.
We plan and operate global campaigns targeting customers in over 10 countries across a wide range of digital marketing channels, including websites, SEO, performance marketing, social media, CRM, and email marketing. Drawing on our expertise in technology and data, we develop integrated digital marketing strategies and provide coaching for a diverse range of companies.
Expected Questions Q&A 💬
Q. I'm a complete beginner in digital marketing. Is this something I can understand right away? A. If you don't understand the fundamentals of digital marketing, this course might seem overwhelming! I highly recommend taking the "Dima Basics" course first. 🙌🏻
Q. What platforms do you cover? A. We'll primarily explore the ActiveCampaign platform, which combines CRM and marketing automation capabilities. We'll also demonstrate ChannelTalk, Bigin, Mutiny (a web personalization tool), and Zapier (a business automation tool).👩🏻🏫
Q. Are there any practical applications based on the content of this lecture? A. Yes, of course! Even if you don't have a platform right now or have limited customer data, there are application points you can start with on a small scale! Your unique "lifecycle," the core of CRM marketing, can be a game-changer in marketing!🦁
강의소개.콘텐츠.추천문구
학습 대상은 누구일까요?
Small and medium-sized businesses and startup operators who want to better utilize customer data
Applicants for CRM marketing, email marketing, and marketing operations positions
Digital marketers who want to expand their practical knowledge
선수 지식, 필요할까요?
Digital Marketing Basics
강의소개.지공자소개
496
수강생
33
수강평
34
답변
4.7
강의 평점
6
강의_other
I am Grace, currently overseeing global digital marketing at a U.S. IT tech company. After gaining experience in various countries such as Russia, South Africa, China, and the United Arab Emirates, I am now working as a digital marketer in the UK. I also founded and have been operating the marketing content/community platform 'Digiocean' since 2020.
Biography
Current) Global Demand Generation Director at a US tech company
Former) Medallia, Director of Digital Marketing for EMEA/APAC
Former) The First Group (UAE), Senior Digital Marketing Strategist
Former) Dahua Technology (UAE), Digital Marketing Manager
Former) One Agency (South Africa), Marketing Manager
Former) Cheil Worldwide, Sochi Olympics Sports Marketing Team
Former Associate, Planning Team at Third Age
- MBA, University of Manchester, UK / B.A. in English Language and Literature, Hongik University
CRM and marketing automation are the most difficult knowledge, so I'm sure you had a hard time, but congratulations on completing the course! Thank you for sharing your valuable feedback❤️
Online marketing is changing rapidly due to issues with Facebook's iOS and Google's cookie policy, and I've heard that I need to do CRM or email marketing, but I just felt lost.
But after taking this lecture, I learned about numerous CRM tools and which tool is the best depending on the situation.
Of course, this lecture is not suitable for the most advanced users, but if you are a marketer who has just started in marketing and has a dream and clear goals, this is a lecture that I highly recommend. Listen to it three times.
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