CRM & Marketing Automation Course Leveraging Customer Data

Are you wondering what to do with CRM?

• I want to know what CRM marketing is and what skills it requires 🙋🏻‍♂️
• I have customer data... but how should I use it? 🙄
• CRM marketing, I don't know where or how to start 😭
• Website and email conversion rates aren't increasing 🙊

20% of loyal customers determine 80% of sales!

Attracting new customers is crucial for business growth. That's why everyone is focusing on performance marketing, striving to lower customer acquisition costs and increase conversion rates. Have you heard of the Pareto Principle? It states that 80% of all results stem from 20% of the causes.

Eighty percent of a business's revenue comes from 20 percent of its loyal customers. This is why improving customer satisfaction and encouraging repeat purchases is just as important as attracting new customers. CRM marketing, which systematically manages customer relationships and aims to turn customers into brand fans, can be a game-changer for your marketing strategy.

From understanding customer data and discovering insights, to mapping the "lifecycle" at the heart of CRM marketing, to the operating principles of "automation technology" required to efficiently run CRM campaigns.

A solid foundation of theory, a variety of application cases, and even a taste of practical application through platform demonstrations!
Let's take a fun first step into CRM marketing and marketing automation together 🚘

People like this will love hearing this!

• Small and medium-sized businesses and startup operators who want to better utilize customer data.
• Applicants for CRM marketer, email marketer, or marketing operations positions
• Digital marketers who want to expand their practical knowledge

What you can do after taking this course 📜

• Discover insights from your customer data!
• You can understand CRM and automation technologies and their operating principles at a glance!
• You can develop campaign strategies based on your customers' life cycle!
• Learn about the various features of the CRM & automation platform!

Here are the unique advantages of my lectures! ✨

• To avoid a lecture that you can only listen to once and finish, we will teach you the 'principles' rather than just a superficial explanation of functions.
• Since CRM marketing doesn't have a set answer or a one-size-fits-all formula, we'll guide you through the process, asking yourself, "How can I apply it to my brand and the company I work for?"
• A real-world CRM demonstration will give you a firsthand understanding of how it works in practice.
• The lecture is structured so that you don't miss anything : 2 hours of theory + 2 hours of practice .

What you'll learn 📚

Did you know that a successful marketing strategy begins with understanding your customers? Learn how to uncover insights from customer data and map out their lifecycle stages. Based on this, we'll delve into how to develop a personalized CRM marketing strategy, and create campaigns using automation technology to help you execute your plans faster and more efficiently!

✍🏻 From principle to application

Because digital marketing takes place in a digital environment, it relies heavily on tools and platforms. After understanding how CRM and marketing platforms work through this course, you'll be able to easily apply it to various platforms that support similar goals!

👩🏻‍🏫 Explanation with examples

Drawing on examples from various companies, including Digiocean, we explain how the theory and fundamental principles can be applied in practice. We also provide visual aids to aid understanding, as well as materials directly used by our tutor, Grace.

⚙️ Demonstrations on various platforms

Since this is a discussion about technology, there may be some aspects that are difficult to understand simply through words. Through demonstrations on various platforms, we'll explore how the technology actually works and the process of running a campaign.

• Key tool: ActiveCampaign
• Auxiliary tools: ChannelTalk, Bigin, Mutiny, Stevie, Zapier, etc.

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Introducing the Knowledge Sharer ✒️