Positioning & Website Content Strategy

Learn how to understand your company's potential customers' purchase journey and drive conversions with personalized messages at each stage. Marketing and sales teams share tips and case studies on how to maximize performance by working together with CRM.

We'll share with you a step-by-step understanding of the lead conversion process for B2B companies, and how to effectively convert traffic into leads and leads into first meetings.

From differences in work tasks by year to tips on career & job changes, and even how to enhance your capabilities! Grace, a 12-year marketing director who has experienced various interviews from both the interviewer and interviewee perspectives, shares her tips for preparing for job change interviews!

LinkedIn, the essential channel for B2B marketing. From key information to real-world examples - we'll give you just what you need to get started now!

This is an introductory lecture on the most famous data analysis tool, GA4. This is a practical GA4 course prepared by a current marketer with over 10 years of marketing experience in Korea and abroad. It is a practical lecture that will help anyone from aspiring marketers who dream of becoming (digital) marketers to current business owners and those interested in data analysis to take this lecture and apply it to real-world situations right away.

The content has been structured to help you become a professional negotiator through practical negotiation skills for successful purchasing. You can improve your purchasing negotiation abilities to perform your role as a company's profit center. Additionally, we provide easy-to-understand explanations of essential knowledge for purchasing personnel, including the definition and types of purchasing contracts, risk analysis by major conditions, response strategies, and contract conclusion methods, all integrated with various practical cases.

If you follow the practical lectures and follow along with your own hands, you will soon be able to freely use the Facebook platform. Try implementing everything from the very beginning of Facebook to the most difficult development techniques.

No more rigid, theory-focused brand marketing lectures! We'll explore the reasons behind success and failure through real branding campaigns that we encounter on TV every day.

This covers the necessity and importance of establishing procurement strategies in response to changes in the business environment, and presents procurement strategy development and implementation methods for successfully pursuing strategic procurement, along with various case studies.

It encompasses the discernment to deliver appropriate content in various situations and capture the attention of rapidly changing consumers, along with strategies for confronting and adapting to change.

A basic guide to Facebook and Instagram advertising written by a developer studying marketing.

The Website, Funnels & Traffic Mastery Program is a comprehensive, execution-focused course bundle designed to help individuals and businesses build professional websites, create effective funnels, and drive consistent traffic that converts. This program connects website creation, traffic generation, and performance measurement into one complete growth system.

From reports and blogs to content, we provide the answer to "Why is no one reacting to my writing?" This course covers the structure of completing a single piece of writing, expanding it into content, and connecting it to opportunities. Build the skeleton of your writing with logical structure, drive reader action through emotional design, and finally, master the method of turning your writing into an asset.

Hi Guys. Welcome to my Ultimate Google Tag Manager Course 2026: Beginner to Advanced! In my course you will learn everything about Google Tag Manager. I have created video lessons on every feature of Google Tag Manager. You will get to see the real practical implementation of how to use every feature of this product.

Hi Guys. Welcome to my Ultimate Google Analytics 4 Course - Complete Guide - 2026! In my course you will learn everything about Google Analytics 4. I have created video lessons on every feature of Google Analytics 4. You will get to see the real practical implementation of how to use every feature of this product.

The SEO Specialist & Organic Growth Program is a focused, practical course bundle designed for anyone who wants to build deep expertise in search engine optimization and organic traffic growth. This program combines advanced SEO strategies with Google Analytics 4 to ensure that every optimization effort is measured, evaluated, and improved using real data.

Many people write. But most of those writings end up buried in files. This lecture starts from that point. ✔ “Why does nothing happen even when I write?” ✔ “How can I connect my writing to opportunities and money?” Through 26 years of corporate experience and actual writing, publishing, and lecturing experience, I have personally built a structure where writing becomes an "asset." In this lecture, I will share more than just simple writing techniques; I will show you specifically how to: 👉 Take a finished piece of writing → Expand it into blog posts/content → Build it into a portfolio → Connect it to lecturing, publishing, and business opportunities In particular, I will explain the entire flow based on realistic standards: How a single piece of writing expands into content How 5 pieces of writing become a lecture How 40 pieces of writing become a book By the end of this lecture, your writing will no longer be just a "record," but an asset that works on your behalf.

Based on an accurate understanding of black consumers, appropriate countermeasures and strategies are acquired, enabling effective response to black consumers. Furthermore, it is designed to enhance the professionalism of service staff and improve job satisfaction.

This lecture presents a practical blueprint for new business development, covering the entire process from working processes, market sensing, setting strategic directions, to organizational commitment and execution results. Through data-driven analysis and action-oriented strategies, it aims to create tangible results by connecting product development, marketing, and distribution.

Are you still manually planning and writing marketing reports these days? This course covers how to use GPT to establish strategies, automatically execute ads and content, and even generate real-time KPI reports. Experience the "efficient way of working" that every marketer wonders about firsthand in this course.

[Problem-Solving Q&A with McKinsey Alum Jaesung Kim: We'll Solve Your Problems Together] Required! Prerequisite Course: Problem-Solving & Research Masterclass with AI by McKinsey Alum Jaesung Kim https://inf.run/LmvrD 'Forget theory-only lectures!' A magical solution video that solves real practical problems instantly on the spot! This is a video series where Jaesung Kim, a McKinsey alum and AI expert, meets with individuals one-on-one in a Q&A format to structure and solve your problems. From career paths and minor concerns to massive topics like AI that's shaking the world and improvement directions for entire industries! Videos will be uploaded in a format where each episode can be purchased individually. Paid course students will have the opportunity to participate through quarterly drawings of selected participants! (The more diverse courses by Jaesung Kim you take, the higher your chances of winning!) [Concept] This is a one-on-one Q&A format where an industry expert and strategy expert meet to approach the answer together. Participants have been extremely satisfied. (You can see and hear this in their testimonials!) The key to this video series is that strategy expert Jaesung Kim doesn't receive the topic in advance, but through strategic questioning and answering, they get closer to the solution together. Without relying on intuition and experience, but based on strategy and structuring, experience the magical solution that naturally makes you go "This actually works?" hahaha The free version (~10 minutes) will be available to everyone, and the full version will be available to Inflearn course students or YouTube channel [Jaesung Kim's Problem Solving] 'Premium Membership' subscribers. If you'd like to participate, please send an email to jaesung_kim@jcurvepartners.ai with the subject line [Coffee Chat Application] In the email, please include your name, age, contact information (mobile number), occupation and years of experience (students are welcome), detailed reasons for applying, and attach a screenshot of your enrollment in Jaesung Kim's Inflearn courses. Winners will be contacted. (Personal information of non-winners will be immediately discarded after 3 months) When appearing in the video, using a pseudonym or not revealing your company name is possible, but if you wish for face blurring, voice modulation, or other modifications, participation is not possible. By consenting to video recording, you are considered to have agreed that the video may be reprocessed and used on Inflearn and Jaesung Kim's YouTube channel.

In this sharing session, the members of NDA AI Studio, the AI video team of Selfish Club, will personally share their experience! Based on an actual project conducted with the senior dog supplement brand Dr. Ian, we will share how we designed and executed the entire brand marketing process using AI. From creating an animated universe that captures the brand philosophy to planning and executing product detail pages and producing short-form videos for conversion! We plan to share the actual workflow, focusing on which AI tools were used for what purpose at each stage and how multiple tools were combined. For those who knew there were many AI tools but wondered how they are used in real projects, or those who felt overwhelmed by tool combinations and practical workflows, please take this opportunity to see for yourself which tools were combined and how the actual flow works. We will share everything from the trial and error to the know-how experienced by the NDA AI Studio team, all based on real-life cases.

Many people write. But most stop there. ✔ No response even after writing ✔ No traffic even after blogging ✔ Experiences accumulate but don't lead to opportunities The problem isn't your writing skill; it's that you don't know how to write with structure and expand it into an asset. This integrated package teaches you how to write, accumulate, and utilize your work. Through 26 years of corporate experience and actual writing, publishing, and lecturing experience, 👉 I have personally built the process of how writing becomes content, opportunities, and revenue. In this course, I will connect: ✔ A writing structure that organizes your thoughts ✔ Methods to create writing that actually gets read ✔ Strategies to expand writing into content ✔ The flow of connecting writing to lectures, publishing, and your career into a single process. Once you complete this package, your writing will no longer be just a record— It will become an asset that works on your behalf.

It is perfectly fine if you have no prior experience in video editing. This is a practical course where you will learn everything from the basic functions of CapCut to how to analyze and plan short-form advertisements step-by-step. You won't just learn how to add subtitles and cut clips; you will understand the structure of an advertisement and follow along to create videos that actually make people stop scrolling. From Ad Analysis → Planning & Design → CapCut Production. The curriculum is designed so that even beginners can complete a full short-form advertisement just by following along. This lecture is for marketers who are new to video production, and for marketers who now want to create their own content.

This course is for non-developers who want to learn Claude Code but found the official documentation filled with developer jargon and YouTube tutorials focused only on "vibe coding" (app/web development), making it hard to understand how to apply it to practical business automation. We explain concepts using comics and simple analogies, conduct hands-on practice in a desktop app environment without using the terminal, and demonstrate the entire process from start to finish through three real-world business automation examples: task automation, creating product detail pages, and automating card news, blogs, and short-form content.