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B2B Marketing Lead Conversion Strategy (From Traffic to First Meeting)

We'll share with you a step-by-step understanding of the lead conversion process for B2B companies, and how to effectively convert traffic into leads and leads into first meetings.

(5.0) 3 reviews

29 learners

Level Beginner

Course period Unlimited

Marketing Theory
Marketing Theory
Digital Marketing
Digital Marketing
Contents Marketing
Contents Marketing
b2b marketing
b2b marketing
Marketing Theory
Marketing Theory
Digital Marketing
Digital Marketing
Contents Marketing
Contents Marketing
b2b marketing
b2b marketing

What you will gain after the course

  • B2B Marketing

  • Marketing Strategy

  • Conversion Rate Optimization

  • B2B Sales

This is a replay video of the online special lecture 'B2B Lead Conversion Strategy, Service Introduction Marketing as Told by a CTO' held by DigitalOcean in October 2024. Please note that some parts of the live content are not included in the replay! 🙇🏻‍♀️

For Marketing/Sales Departments of B2B Companies

Lead conversion is always a challenge.


Securing sufficient customer information that aligns with our company's ICP while simultaneously obtaining adequate volume is never an easy task. This is especially true when selling high-involvement B2B products/services or when working with limited budgets.


But it doesn't end there. Getting hard-earned leads to actually convert into a 'first meeting' with the sales team is another challenge entirely. Many opportunities are lost in the process of converting traffic to leads and leads to first meetings.


The higher the conversion rate from 'traffic → leads → first meeting', the greater the likelihood of closing final contracts and the shorter the time it takes to reach a contract. The conversion in these two stages at the top of the funnel directly impacts the sales process and business performance at the bottom.


➊ Traffic → Lead Stage

➋ Lead → First Meeting Stage (Marketing → Sales)


How can we increase the conversion rate at each stage? The answer lies in customers, content, and data.


Through this special lecture, learn to understand the lead conversion process for B2B companies and discover various methods to effectively generate leads. We'll introduce strategies where marketing and sales collaborate to increase conversion rates. Additionally, take a detailed look at the key points you must know in the process of connecting traffic to leads and leads to first meetings.

🙋🏻‍♀️ Recommended for these people

✅ B2B marketers looking for effective lead generation methods

✅ B2B marketers who need to achieve big results with a small budget

✅ Sales representatives who want to increase their first meeting success rate

✅ Content marketers who want to utilize downloadable content for lead generation

✅ Startup/SME marketers who want efficient lead conversion

✅ Executives/CEOs who want to systematize their B2B sales process

👀 You can gain these kinds of things!

✔ Strategies for improving conversion rates at each stage of the B2B sales process

✔ Various methods and content strategies for lead generation

✔ Methods to improve lead quality through diverse content

✔ Insights derived from 300,000 B2B introduction document viewing data

🗓 Special Lecture Schedule

  • The Challenge of Lead Conversion

  • B2B Sales Stages and Lead Generation Methods

  • 3 Problem-Solving Methods

  • How to Increase Leads and Conversion Rates from Traffic

  • How to Increase Conversion Rates from Leads to First Meetings

  • How to Utilize Service Introduction Materials: Insights from 300,000 Data Points

Live Special Lecture Highlights

Real Reviews from Live Participants

The narrative structure was perfect, and it was really beneficial as you provided specific data and abundant action items.

This content helped me build the fundamentals of b2b sales funnel and the explanations were excellent. It was great to have content that I only had as hypotheses validated with data.

The content was professional and substantial.


It was as substantial as reading a book on inbound marketing.

It was great to learn about the FitPaper service and understand the application points. I'll make sure to carefully review Grace's lecture section through the replay! 🙌

It was great that you explained in detail the phenomena encountered in practical work!

🎤 Speaker Introduction

I'm Grace, a 12-year B2B marketer living in the UK and working as a Demand Generation Director at a US IT cloud company.

👉🏻 Send LinkedIn Connection Request

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  • Current) US IT Company, Marketing Director | UK

  • Former) Medallia, Digital Marketing Director | UK

  • Former) The First Group, Senior Digital Marketer | UAE

  • Former) Zhejiang Dahua Technology Co., Digital Marketing Manager | UAE

  • Former) One Agency, Marketing Manager | South Africa

  • 🎓 The University of Manchester MBA | UK

  • 🎓 Graduated from Hongik University, Department of English Literature | Korea

Recommended for
these people

Who is this course right for?

  • B2B Marketers Looking for Effective Lead Gen Methods

  • B2B marketers who need to achieve big results on a small budget

  • Salespeople who want to increase their first meeting success rate

  • Startup/SME marketers who want efficient lead conversion

  • Executives/CEOs who want to systematize their B2B sales process

Hello
This is Grace Shin

501

Learners

33

Reviews

34

Answers

4.7

Rating

6

Courses

I am Grace, currently overseeing global digital marketing at a U.S. IT tech company. After gaining experience in various countries such as Russia, South Africa, China, and the United Arab Emirates, I am now working as a digital marketer in the UK. I also founded and have been operating the marketing content/community platform 'Digiocean' since 2020.

Biography

  • Current) Global Demand Generation Director at a US tech company

  • Former) Medallia, Director of Digital Marketing for EMEA/APAC

  • Former) The First Group (UAE), Senior Digital Marketing Strategist

  • Former) Dahua Technology (UAE), Digital Marketing Manager

  • Former) One Agency (South Africa), Marketing Manager

  • Former) Cheil Worldwide, Sochi Olympics Sports Marketing Team

  • Former Associate, Planning Team at Third Age

  • - MBA, University of Manchester, UK / B.A. in English Language and Literature, Hongik University

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Curriculum

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9 lectures ∙ (1hr 8min)

Course Materials:

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3 reviews

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