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CRM Marketing Ultimate Guide: Braze Basics & Know-how

We share 4 success case know-hows, from basic usage of Braze used by leading companies in each industry such as Yanolja, Kmong, Woowa Brothers, Ridi, Hyperconnect, and Saramin for CRM marketing.

(4.1) 11 reviews

118 learners

Level Basic

Course period Unlimited

  • daejung
3시간 만에 완강할 수 있는 강의 ⏰
3시간 만에 완강할 수 있는 강의 ⏰
Braze
Braze
CRM Marketing
CRM Marketing
Digital Marketing
Digital Marketing
3시간 만에 완강할 수 있는 강의 ⏰
3시간 만에 완강할 수 있는 강의 ⏰
Braze
Braze
CRM Marketing
CRM Marketing
Digital Marketing
Digital Marketing

Reviews from Early Learners

Reviews from Early Learners

4.1

5.0

evan

100% enrolled

Good for users who are new to braze. However, it is disappointing that there is no section on advanced courses and that the canvas UI update in braze was not reflected.

5.0

슈퍼팬돌이

60% enrolled

I think this is a good lecture for beginners~!

5.0

안지혜

100% enrolled

Useful for learning the basics of how to use the Braze Tool.

What you will gain after the course

  • The Ultimate CRM Marketing Tool: Braze Basic Usage Guide

  • Understanding Braze's Canvas Feature

  • Creating Various Campaigns with Braze (App Push, In-App Messages, Email, etc.)

  • 4 Key Insights from Successful CRM Marketing Cases Using Braze

Use Braze, utilized by industry-leading companies,
and reach the final destination of CRM marketing tools 🛤️

Master CRM marketing with
Braze 💌

Braze?

A service that provides marketing automation and personalization solutions
that enables you to send
personalized messages across multi-channel platforms including in-app, in-browser, push messages, email, SMS, and more.

Many marketers use Braze to encourage customers to
revisit and repurchase.

Leaders in each industry are utilizing Braze, and CRM marketer job postings include Braze proficiency in their qualifications/preferred requirements. However, the reality is that there aren't many places to learn it or people who can teach it. This means there still aren't many practitioners who can do CRM marketing using Braze.

This course was created because of the frustrations I felt as a CRM marketer working in the field. While there are now many CRM marketing articles and videos available, the content still tends to focus on theory and sharing results from success stories. I felt there was a lack of materials containing practical know-how that practitioners could actually apply to their own companies, which led me to create this course.

This course was made for people like you 👋

Those who use Braze at work
but want to know it better

Those who want to do
CRM marketing using Braze without a mentor

Those who want to increase their
career value through Braze capabilities

Those who want to do
CRM marketing using Canvas and Liquid


What you can gain
from this course 🪄

Understanding the basic
features
of Braze

Understanding Braze's highlight,
Canvas feature

Creating various campaigns with Braze
(app push, in-app messages, email, etc.)

Know-how for
Successful CRM Marketing Cases Using Braze


Expected Questions Q&A 📖

Q. CRM marketing seems to have complex campaign structures since messages need to be triggered based on user behavior. Are there any tips for campaign design?

PRD (Product Requirement Document: Product Requirements Definition Document) is a good reference. A competent PO needs a journey map of our service designed by the service planner. You can establish a hypothesis about what message to deliver to specific customers at what point in the service journey to make them use our service more frequently and for longer periods. If you document this as a mind map or flow chart, it will help when implementing it in an actual CRM tool.

Q. Our company has adopted Braze. Can we use Liquid and Connected Content right away?

An additional data taxonomy process is required. It's necessary to meticulously set up events, event properties, attributes, etc. Once this is completed, you can utilize Liquid, and for Connected Content, API development containing specific data is required.


🔍 Wait a moment before taking the course!

  • Some screens may be blurred due to internal company data.


Instructor Introduction 🧑‍🏫

  • Current) Delivery Platform Company A, CRM Marketer
  • Former) Remember, CRM Marketer
  • Former) Kmong, CRM Marketer

CRM Marketing Success Case Interview

  • Currently conducting CRM marketing mentoring for professionals at Woowa Brothers, Hyperconnect, Gangnam Unni, Saramin, Ridi, PetFriends, Ably, and more
  • Currently teaching marketing at educational institutions including Comento, Jinhaksa, Etoos, and Mini Intern
  • Currently lecturing on marketing at universities including Sejong University, Myongji University, and Chung-Ang University

Recommended for
these people

Who is this course right for?

  • Those preparing for employment/job change as a CRM marketer

  • Those who want to enhance their career value through Braze capabilities, which are commonly used by leading companies in various industries such as Yanolja, Kmong, Woowa Brothers, Ridi, Hyperconnect, and Saramin

  • If you're struggling because your company uses Braze but there's no senior colleague to teach you how to use it

  • Those who want to conduct personalized and automated CRM marketing using Braze's Canvas and Liquid

Hello
This is

356

Learners

24

Reviews

3

Answers

3.5

Rating

6

Courses

✍️ Knowledge Sharer Profile

Current) Delivery Platform Company A, CRM Marketer

Former) Remember, CRM Marketer

Former) Kmong, CRM Marketer

Using my experience and insights, I am working on side projects such as mentoring, corporate consulting in connection with startup incubators, and guest lecturing at universities.

  • Targeting incumbent marketers from companies such as Woowa Brothers, Hyperconnect, Ably, Pet Friends, Healing Paper (Gangnam Unni), RIDI, MyRealTrip, Saramin, SentBe, and various K League professional football clubs.

  • Ministry of Employment and Labor, Korea Chamber of Commerce and Industry, OpenKnowl, Itda, CATCH (Jinhaksa), Spec-up, Comento, Class101, TeamSparta, GrowSchool (Mobi Career Edu), Seoul Youth Center, Korea MICE Association, etc.

  • Lectured at universities including Sejong University, Myongji University, Chung-Ang University, Suwon University, Seoul Women's University, Soongsil University, Incheon National University, Hanbat National University, Baekseok University, and the Defense Institute for Career Transition Education.

  • Seoul Startup Hub Seongsu, Seoul Youth Start-up Academy, Gangnam Start-up Hub Center, Student Startup Top 300 Leap Track (General), and other early-stage startups.

    Lectured at universities and career transition centers; worked with early-stage startups at Seoul Startup Hub Seongsu, Seoul Youth Startup Academy, Gangnam Startup Hub Center, and the Student Startup Team 300 Leap Track (General), etc.

Curriculum

All

20 lectures ∙ (3hr 10min)

Published: 
Last updated: 

Reviews

All

11 reviews

4.1

11 reviews

  • evan5537님의 프로필 이미지
    evan5537

    Reviews 1

    Average Rating 5.0

    5

    100% enrolled

    Good for users who are new to braze. However, it is disappointing that there is no section on advanced courses and that the canvas UI update in braze was not reflected.

    • kdaejung
      Instructor

      Thank you :) How was the CRM marketing master Braze basic usage lecture? As you left a review, this lecture was created for beginners of CRM marketing using Braze. Please look forward to the Braze advanced user version lecture that is scheduled to open later.

  • nabygo님의 프로필 이미지
    nabygo

    Reviews 1

    Average Rating 5.0

    5

    60% enrolled

    I think this is a good lecture for beginners~!

    • kdaejung
      Instructor

      How was the CRM Marketing King Braze Basic Utilization Course? As you left a review, this course was designed for beginners in CRM marketing using Braze. Please look forward to the Braze Advanced User Version course that is scheduled to open in the future!

  • anjh2264141님의 프로필 이미지
    anjh2264141

    Reviews 1

    Average Rating 5.0

    5

    100% enrolled

    Useful for learning the basics of how to use the Braze Tool.

    • kdaejung
      Instructor

      Hello! Thank you for your review of the Braze course. : ) If you need know-how that can be applied to the service you are currently working at -> Please apply through the 1:1 mentoring application link on Inf.run! https://inf.run/zb5R Thank you. :)

  • cha89112918님의 프로필 이미지
    cha89112918

    Reviews 1

    Average Rating 5.0

    5

    60% enrolled

    • t26183219932님의 프로필 이미지
      t26183219932

      Reviews 2

      Average Rating 5.0

      5

      60% enrolled

      $59.40

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