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CRM & Marketing Automation Course Leveraging Customer Data

Discover insights from customer data and create value through personalized marketing campaigns with 'CRM Marketing'. Learn the basics of 'Marketing Automation', an essential technology for successful CRM marketing!

(4.4) 10 reviews

152 learners

Level Basic

Course period Unlimited

Digital Marketing
Digital Marketing
CRM Marketing
CRM Marketing
Digital Marketing
Digital Marketing
CRM Marketing
CRM Marketing

Reviews from Early Learners

Reviews from Early Learners

4.4

5.0

jelworld

81% enrolled

It was a helpful lecture that helped me solidify the basics of CRM marketing.

5.0

Jorge Hong

48% enrolled

Online marketing is changing rapidly due to issues with Facebook's iOS and Google's cookie policy, and I've heard that I need to do CRM or email marketing, but I just felt lost. But after taking this lecture, I learned about numerous CRM tools and which tool is the best depending on the situation. Of course, this lecture is not suitable for the most advanced users, but if you are a marketer who has just started in marketing and has a dream and clear goals, this is a lecture that I highly recommend. Listen to it three times.

5.0

kbr9727

96% enrolled

It was a great time where I was able to build a solid foundation from the ground up.

What you will gain after the course

  • CRM

  • Marketing Automation

  • Email Marketing

  • Life Cycle Marketing

  • Customer Data Interpretation

Are you wondering what to do with CRM?

  • I want to know what CRM marketing is and what skills it requires 🙋🏻‍♂️
  • I have customer data... but how should I use it? 🙄
  • CRM marketing, I don't know where or how to start 😭
  • Website and email conversion rates aren't increasing 🙊

20% of loyal customers determine 80% of sales!

Attracting new customers is crucial for business growth. That's why everyone is focusing on performance marketing, striving to lower customer acquisition costs and increase conversion rates. Have you heard of the Pareto Principle? It states that 80% of all results stem from 20% of the causes.

Eighty percent of a business's revenue comes from 20 percent of its loyal customers. This is why improving customer satisfaction and encouraging repeat purchases is just as important as attracting new customers. CRM marketing, which systematically manages customer relationships and aims to turn customers into brand fans, can be a game-changer for your marketing strategy.

From understanding customer data and discovering insights, to mapping the "lifecycle" at the heart of CRM marketing, to the operating principles of "automation technology" required to efficiently run CRM campaigns.

A solid foundation of theory, a variety of application cases, and even a taste of practical application through platform demonstrations!
Let's take a fun first step into CRM marketing and marketing automation together 🚘


People like this will love hearing this!

  • Small and medium-sized businesses and startup operators who want to better utilize customer data.
  • Applicants for CRM marketer, email marketer, or marketing operations positions
  • Digital marketers who want to expand their practical knowledge

What you can do after taking this course 📜

  • Discover insights from your customer data!
  • You can understand CRM and automation technologies and their operating principles at a glance!
  • You can develop campaign strategies based on your customers' life cycle!
  • Learn about the various features of the CRM & automation platform!

Here are the unique advantages of my lectures! ✨

  • To avoid a lecture that you can only listen to once and finish, we will teach you the 'principles' rather than just a superficial explanation of functions.
  • Since CRM marketing doesn't have a set answer or a one-size-fits-all formula, we'll guide you through the process, asking yourself, "How can I apply it to my brand and the company I work for?"
  • A real-world CRM demonstration will give you a firsthand understanding of how it works in practice.
  • The lecture is structured so that you don't miss anything : 2 hours of theory + 2 hours of practice .

What you'll learn 📚

Did you know that a successful marketing strategy begins with understanding your customers? Learn how to uncover insights from customer data and map out their lifecycle stages. Based on this, we'll delve into how to develop a personalized CRM marketing strategy, and create campaigns using automation technology to help you execute your plans faster and more efficiently!

✍🏻 From principle to application

Because digital marketing takes place in a digital environment, it relies heavily on tools and platforms. After understanding how CRM and marketing platforms work through this course, you'll be able to easily apply it to various platforms that support similar goals!

👩🏻‍🏫 Explanation with examples

Drawing on examples from various companies, including Digiocean, we explain how the theory and fundamental principles can be applied in practice. We also provide visual aids to aid understanding, as well as materials directly used by our tutor, Grace.

⚙️ Demonstrations on various platforms

Since this is a discussion about technology, there may be some aspects that are difficult to understand simply through words. Through demonstrations on various platforms, we'll explore how the technology actually works and the process of running a campaign.

  • Key tool: ActiveCampaign
  • Auxiliary tools: ChannelTalk, Bigin, Mutiny, Stevie, Zapier, etc.


❤️ Subscribe to the DIGIOCEAN channel


Introducing the Knowledge Sharer ✒️

Grace Shin

  • Currently, he is the global digital marketing director at a US tech company.
  • CEO of Digiocean , a digital marketing content platform and community
  • Former Senior Digital Marketing Manager (Europe & Asia Pacific) at a US tech company
  • Former Senior Digital Marketing Strategist, The First Group (UAE)
  • Former) Digital Marketing Manager, Zhejiang Dahua Technology Co., Ltd. (UAE)
  • Former Marketing Manager, One Agency (South Africa)
  • Former) Jeil Planning, Sochi Olympics Sports Marketing Team
  • Former member of the planning team at Third Age
  • Graduated from the University of Manchester, UK with an MBA and Hongik University with a degree in English Literature

portfolio

We plan and operate global campaigns targeting customers in over 10 countries across a wide range of digital marketing channels, including websites, SEO, performance marketing, social media, CRM, and email marketing. Drawing on our expertise in technology and data, we develop integrated digital marketing strategies and provide coaching for a diverse range of companies.


Expected Questions Q&A 💬

Q. I'm a complete beginner in digital marketing. Is this something I can understand right away?
A. If you don't understand the fundamentals of digital marketing, this course might seem overwhelming! I highly recommend taking the "Dima Basics" course first. 🙌🏻

Q. What platforms do you cover?
A. We'll primarily explore the ActiveCampaign platform, which combines CRM and marketing automation capabilities. We'll also demonstrate ChannelTalk, Bigin, Mutiny (a web personalization tool), and Zapier (a business automation tool).👩🏻‍🏫

Q. Are there any practical applications based on the content of this lecture?
A. Yes, of course! Even if you don't have a platform right now or have limited customer data, there are application points you can start with on a small scale! Your unique "lifecycle," the core of CRM marketing, can be a game-changer in marketing!🦁

Recommended for
these people

Who is this course right for?

  • Small and medium-sized businesses and startup operators who want to better utilize customer data

  • Applicants for CRM marketing, email marketing, and marketing operations positions

  • Digital marketers who want to expand their practical knowledge

Need to know before starting?

  • Digital Marketing Basics

Hello
This is Grace Shin

501

Learners

33

Reviews

34

Answers

4.7

Rating

6

Courses

I am Grace, currently overseeing global digital marketing at a U.S. IT tech company. After gaining experience in various countries such as Russia, South Africa, China, and the United Arab Emirates, I am now working as a digital marketer in the UK. I also founded and have been operating the marketing content/community platform 'Digiocean' since 2020.

Biography

  • Current) Global Demand Generation Director at a US tech company

  • Former) Medallia, Director of Digital Marketing for EMEA/APAC

  • Former) The First Group (UAE), Senior Digital Marketing Strategist

  • Former) Dahua Technology (UAE), Digital Marketing Manager

  • Former) One Agency (South Africa), Marketing Manager

  • Former) Cheil Worldwide, Sochi Olympics Sports Marketing Team

  • Former Associate, Planning Team at Third Age

  • - MBA, University of Manchester, UK / B.A. in English Language and Literature, Hongik University

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Curriculum

All

27 lectures ∙ (4hr 35min)

Course Materials:

Lecture resources
Published: 
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Reviews

All

10 reviews

4.4

10 reviews

  • gjdxkrsml9049님의 프로필 이미지
    gjdxkrsml9049

    Reviews 4

    Average Rating 5.0

    5

    48% enrolled

    Online marketing is changing rapidly due to issues with Facebook's iOS and Google's cookie policy, and I've heard that I need to do CRM or email marketing, but I just felt lost. But after taking this lecture, I learned about numerous CRM tools and which tool is the best depending on the situation. Of course, this lecture is not suitable for the most advanced users, but if you are a marketer who has just started in marketing and has a dream and clear goals, this is a lecture that I highly recommend. Listen to it three times.

    • graceshin
      Instructor

      Such a warm and detailed course review! Thank you so much❤️ As Jorge said, I think it's more useful for juniors than for advanced students! 🤩

  • g9846jmj8000님의 프로필 이미지
    g9846jmj8000

    Reviews 1

    Average Rating 5.0

    5

    33% enrolled

    • jelworld5100님의 프로필 이미지
      jelworld5100

      Reviews 1

      Average Rating 5.0

      5

      81% enrolled

      It was a helpful lecture that helped me solidify the basics of CRM marketing.

      • graceshin
        Instructor

        Thank you so much for your warm review! ❤️

    • syhan7627님의 프로필 이미지
      syhan7627

      Reviews 1

      Average Rating 4.0

      4

      100% enrolled

      For beginners, there were some parts that were a bit difficult in the latter half, but it was very helpful.

      • graceshin
        Instructor

        CRM and marketing automation are the most difficult knowledge, so I'm sure you had a hard time, but congratulations on completing the course! Thank you for sharing your valuable feedback❤️

    • kbr97275572님의 프로필 이미지
      kbr97275572

      Reviews 1

      Average Rating 5.0

      5

      96% enrolled

      It was a great time where I was able to build a solid foundation from the ground up.

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