
5 Step Humanities Leadership (Learning through Movies and Classics)
rkwriter
Completely different from existing leadership classes, you will learn everything about leadership that is essential in the field.
Beginner
leadership, Management
No more rigid, theory-focused brand marketing lectures! We'll explore the reasons behind success and failure through real branding campaigns that we encounter on TV every day.
1 learners are taking this course
Level Beginner
Course period 3 months


A Branding Strategy That Always Succeeds
Key Success Factors for Branding Campaigns
Marketing & Branding Communication Strategy
Successful Branding Campaign Strategy
Advertising Campaign Execution Strategy
Through real case analysis,
you'll clearly distinguish between success and failure,
and gain insights to transform
vague branding campaign strategies into concrete actions.
The flashy ads on TV,
were they actually successful?
The abundance of marketing books and lectures,
why don't they work
in real-world situations?
Are you wasting
time and money
following failed examples?
Now, based on real cases instead of complex theories,
learn how to lead your branding to success and apply it directly to your work
to create tangible results.
You'll learn how to develop a sense for the field and
successfully execute your branding campaigns.
👉 Go beyond theory and master branding strategies through real-world cases.
Through success and failure cases of branding campaigns commonly seen on TV, you'll clearly understand which strategies worked and why they failed. Moving beyond rigid marketing theory, you'll gain insights that can be immediately applied in real-world situations, developing practical instincts that can lead your branding campaigns to success.
👉 Identify the 3 key elements of successful branding campaigns.
You can learn the 3 key elements that successful brand campaigns commonly share among countless brand campaigns and apply them to your own campaigns. You'll be able to establish clear standards for how successful brands imprint themselves on consumers and what messages should be delivered, providing a solid compass for your future marketing planning.
👉 Prevent critical mistakes through analysis of failure cases.
Through in-depth analysis of the causes behind unfortunately failed branding campaigns, you'll learn how to avoid repeating the same mistakes. When you clearly understand why they failed, you can proactively block potential risk factors and minimize risks that may arise during the campaign planning and execution process. This enables you to save time and costs while creating more effective campaigns.
This class provides a systematic approach to achieving tangible results—from enhancing brand awareness and delivering differentiated value to ultimately driving sales growth—through in-depth analysis of real branding campaign success and failure cases. Instead of rigid theory, we clearly break down the brand success formula based on vivid field experience.
We cover a wide range of brand cases, from familiar campaigns commonly seen on TV to diverse brands with different objectives. Through success stories, you'll identify key success factors, and through failure cases, you'll clearly diagnose the causes to immediately enhance your marketing and branding practical capabilities.
Section 1
We explore what is needed to achieve sales growth and various campaign objectives, which are the ultimate goals of branding campaigns. We'll show you why many branding campaigns fail to meet their goals and what factors contribute to successful campaigns.
Section 2
We explore in-depth the 3 key elements that make up a successful branding campaign. Beyond simply imitating famous cases, we present strategic approaches that can effectively communicate your brand's unique value and differentiate it in the market.
Section 3
We analyze successful branding campaign cases across various industries. Through actual TV commercials and campaigns from Millie's Library, Gelpos, Coin Yuksu, and iSOi, we learn specific success factors in detail and explore practical application methods.
Section 4
We will intensively analyze branding campaign cases that failed, such as Glam Farm, Le Mouton, and Zigbang. By clearly identifying why these campaigns failed and at what points strategic errors occurred, you will gain practical lessons to prevent similar failures.
Those who only know the clear differences between successful and failed branding campaigns in theory,
and feel lost about how to apply them in practice
Those who need to plan a branding campaign with a limited budget,
but can't grasp which strategies would be effective or what to focus on
Those who want to clearly analyze why campaigns they actually executed succeeded or failed,
and apply specific insights to planning their next campaign
Practice Environment
No separate practice environment is required.
You will learn theory and analyze cases through lecture materials.
Prerequisites and Important Notes
A basic understanding of marketing and branding is helpful but not required.
If you have an interest in the latest brand campaigns, it will be even more effective.
Develop practical application skills through real case analysis.
Who is this course right for?
Branding & Marketing Campaign Practitioner
Advertising Campaign Practitioner
Marketing & Branding Communication Executive
Startup and Small Business CEOs
Startup & Small Business Marketing Manager
97
Learners
6
Reviews
4.2
Rating
7
Courses
23년 이상을 광고·마케팅 분야에 몸담으면서 수많은 프로젝트를 성공적으로 만들며 독보적인 전문성을 쌓았습니다.
제가 이런 결과를 만들 수 있었던 이유는 다양한 분야에 대한 독서를 통한 통찰력, 그리고 다양한 글쓰기 경험을 통한 종합적 사고력 배양이 밑바탕이 되었습니다.
이제 이런 저의 다양하고 풍부한 경험을 바탕으로 여러분에게 도움이 되는 클래스를 계속 만들고 있습니다.
▣ 콘텐츠 연구소: RK의 글스토랑 (네이버 프리미엄 콘텐츠)]
▣ 저서: (여행 에세이) 그곳에서 너를 발견했다, 영화를 보고 나서 우리가 하는 말, 그날의 한 끼, 나만의 차별화된 글쓰기, 직장인을 위한 가장 현실적인 재테크, 스타트업을 위한 마케팅 전략, 캐리어 끌고 동남아로 가출하다, 나는 정말 사랑했을까, 예지몽 X, 광고로 보는 브랜드와 브랜딩 등
All
15 lectures ∙ (1hr 48min)
$51.70
Check out other courses by the instructor!
Explore other courses in the same field!