Content Creation Tips from a 7-Year Content Marketer
Marketing content A to Z for junior marketers! Contains all the content know-how of a content marketer with 7 years of experience. Learn step-by-step from content strategy establishment to production through real-life cases, and develop a feel for content through practical examples!
Content planning/production for marketing and branding
How to set the tone and manner of Ondmedia content
How to write content titles and upload text correctly
#1 A must-know course for content marketers : understanding content strategy, planning, and production.
#2 A course that will help you grow into a strategic marketer by understanding the types of on-demand media channels and content.
I recommend this to these people 😁
What does a content marketer do? Curious job seekers
Just got a job Junior Content Marketer
I want to develop a sense for content Performance (Gross) Marketer
I want to try content marketing myself. Small brand representative
💡 After taking this course,
We can plan content that fits our brand's strategy for each Ondmedia channel.
You can create attractive informational, casual, branded, interview, and event content .
Guaranteed views! You can write content titles that attract clicks .
You will learn things like this 👀
1.Learn about the types of on-demand media content.
Learn about the types of content posted on on-demand media channels like Instagram, YouTube, and blogs. Understanding these types of content will help you develop a more strategic content strategy.
The Difference Between Organic and Paid Content
The Difference Between Informational, Casual, and Branded Content
Purpose and characteristics of each type of content
2. Develop a content strategy
When developing a content strategy, you need to comprehensively consider various factors, such as establishing the tone and manner of your brand channels and determining the content ratio for each channel. Learn the key considerations when developing a content strategy.
How to create a visual/text tone and manner that suits your brand's characteristics
Find content that turns customers into die-hard fans.
How to Determine the Ratio of Informative/Casual/Branded Content Based on Your Channel Operation Strategy
3. Content planning and production
We'll provide you with tips you can immediately apply when planning and producing content in your field. You'll learn comprehensively how to create informative, casual, and branded content, as well as interview and event content.
How to Create Informative, Casual, and Branded Content
How to Create Interview Content (Employee Interviews, Customer Interviews, 2 Versions)
How to Create Event Content That Drives Explosive Engagement
🖋️ Things to note before taking the class
We provide lecture materials (PDF) of over 300 pages for free.
No prior marketing experience required! Even beginners can easily follow along!
Introducing the Knowledge Sharer ✒️
Current) Financial company content marketer
Former Content Marketer at Daehaknaeil
Hello, I'm Candy, an all-round content marketer with experience in both in-house and agency settings. I worked at the comprehensive advertising agency <Daehaknaeil> for approximately five years. As a content marketer, I primarily planned and produced content for owned media channels for corporate branding purposes.
While handling content marketing for various major brands in the financial, alcohol, automobile, and book industries, I naturally acquired content planning methods that suited each brand's tone and manner. I also developed the ability to create content that was loved by potential followers on Ondmedia channels.
Recommended for these people
Who is this course right for?
Junior marketer who is worried about content planning
Job seekers planning a career as a content marketer
Small brand CEO who does content marketing himself
Performance (Gross) Marketers Who Are Afraid of Content
Hello This is
229
Learners
18
Reviews
4.9
Rating
1
Course
스몰 브랜드의 마케터로 시작해 금융사 콘텐츠 마케터가 되기까지 약 7년 동안 콘텐츠만 연구했습니다. 종합광고대행사 대학내일에서 다양한 광고주의 SNS를 담당하며 유저에게 사랑받는 온드미디어 콘텐츠란 무엇인지 체득했습니다. 현재도 콘텐츠 마케터로 현업에서 어떻게 하면 유저의 액션을 끌어낼 수 있는지 계속해서 콘텐츠 전문성을 쌓고 있습니다.
I am a job seeker preparing for PM. When analyzing various companies, marketing is always included in the growth process and branding, so I took the course. Candy's lecture is well organized with words and concepts commonly used in marketing. When writing a corporate analysis portfolio, I wanted to organize the content about marketing more clearly, and I am very satisfied because I was able to write a more developed portfolio thanks to the lecture. I think this lecture will definitely be helpful for those who are preparing a competitor reference or a corporate analysis portfolio like me, even if they are not juniors who dream of becoming marketers.
Hello mental2030, thank you for your course review. I didn't know that PMs would take my course, but I'm surprised and happy to see that there are people taking my course for various purposes. I'm so happy that it helped you prepare your portfolio!
As soon as I bought it, I was hooked! As expected from a content marketer, the course structure was designed to draw students in. Thanks to this, a non-major who knew nothing about marketing was able to gain interest and concepts. I usually enjoyed watching content (without realizing it) and kept an eye on it, but I didn't realize it. Thanks to this course, I've learned about my interest in content marketing, and I've also gained a desire to study it more in the future. It was good that there were practical assignments in between, and while doing the interview assignments, I was able to research and learn a little more about the instructor. Thank you for the great lecture!
Hello, Hyunhee:) I am so proud and grateful that you found my lecture interesting even though you are not a major. In fact, when I was making assignments, I put a lot of thought into making it easy for non-majors to approach, but after reading Hyunhee’s course review, I think my efforts were worth it. Thank you for leaving a review!
Last winter, I got a job as a content marketer and was confused because I didn't have a mentor, but I really liked that I found a lecture that focused on practical work. I personally felt that there were very detailed guides on event content creation and branded content creation, so I think it will be very helpful for my work. I always wondered how to set strategies for each channel and how to arrange content, so it was really good that you clearly pointed out this part. I wish I had taken this kind of lecture when I was a job seeker. ㅜ ㅎㅎ
I think it's my first time seeing a lecture on how to create Ondmedia content, but it was so helpful because it explained in detail how to create each type to effectively use branding strategies!! While listening to the lecture, I realized that all the content I've been making was just old-fashioned content. The lecture materials are organized in an easy-to-understand way, so for junior marketers like me, it seems like a must-listen lecture when first adapting to the job. I enjoyed it. ㅎㅎ