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Everything about digital marketing in 3 hours

1) Understand the huge flow of digital marketing and look at the methodologies for becoming a digital marketer. 2) We will conduct a lecture to get a taste of Google Analytics, a core tool of digital marketing.

(4.8) 142 reviews

1,334 learners

  • Seongmin Yoo
3시간 만에 완강할 수 있는 강의 ⏰
Digital Marketing
Performance Marketing

Reviews from Early Learners

What you will learn!

  • 1. Let’s take a look at the practical trends in marketing/development that are rapidly changing in the startup market these days.

  • 2. Let’s take a look at the first steps and trends of studying digital marketing.

  • 3. Learn various practical terms such as performance marketing and content marketing.

  • 4. Get a taste of Google Analytics, a key digital marketing tool.

For college students and marketing beginners
Digital Marketing in 3 Hours!

You need to know the practical trends well
I can also do marketing well.

Hello, this is Yoo Seong-min.
These days, wherever you go, the word '4th Industrial Revolution' is always present.
However, the reality is that we still only learn theoretical marketing at university.

Of course, studying theoretical marketing is also important,
It is also important to quickly catch up with marketing phenomena that change every day and identify trends .

Become a great digital marketer.

No one can deny that 'digital marketing is the trendiest marketing today.'
[Digital Marketing Practical Course] is a course where college students can develop their own practical skills and capabilities.
This will be your starting point to becoming a great digital marketer .

Digital Marketing Basics
Should we check it out?

Digital Marketing and
What is the difference from traditional marketing?

• What are the goals of content marketing and performance marketing?

What makes good content marketing?
• What is the key to creating ideal content?

Marketing terms commonly used by digital marketers
+ How to improve performance by looking at metrics?

• CPM CTR CPC CPV ROAS... Why use these metrics?

What is growth hacking?
Why should I use Google Analytics?

• What additional skills would be good for marketers to learn?

Learning Objectives

  1. Understand the huge flow of digital marketing and understand the methodology to become a digital marketer .
  2. By studying practical marketing terminology, you will be able to appeal to yourself based on your practical skills during job interviews.
  3. Understand the two major trends in digital marketing: content marketing and performance marketing .
  4. Understand Google Analytics , the latest data analysis tool to develop growth hacking thinking skills.

5.0 out of 5 stars!
Curious about the last lecture?

Get Results Now: Facebook Performance Marketing Practice
Everything You Need to Know About Running Facebook Ads That Drive Sales

Recommended for
these people

Who is this course right for?

  • - People who want to study digital marketing but don't know where to start

  • - Those who want to increase their value in digital marketing/development capabilities

  • - Those who want to grow based on practical skills and be scouted by companies in the future

  • - Anyone interested in or dreaming of working in a startup company, such as digital marketing/development/design

Need to know before starting?

  • doesn't exist

Hello
This is

2,217

Learners

215

Reviews

74

Answers

4.9

Rating

3

Courses

안녕하세요 ! 그로스해킹 파트너, 허들러스의 유성민 강사입니다 ! ✒️

이력 사항

유성민 CEO

경력

현 그로스해킹 파트너, 허들러스 대표(CEO)
전 교육 플랫폼, 그로스마켓(Growth Market) 마케팅 총괄 책임자(CMO)

 

현재 글을 쓰고 있어요.

베스트 셀러 - ⌜페이스북 퍼포먼스 마케팅 with 구글 애널리틱스 저자
베스트 셀러 - ⌜구글 애널리틱스 완벽 입문 저자
퍼블리 작가
브런치 작가

 

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여전히 필드에서 실무를 하고 있어요.

저의 생각을 잘 녹여낸 기사글을 함께 공유합니다.

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Curriculum

All

15 lectures ∙ (3hr 9min)

Published: 
Last updated: 

Reviews

All

142 reviews

4.8

142 reviews

  • isof002661님의 프로필 이미지
    isof002661

    Reviews 2

    Average Rating 5.0

    5

    100% enrolled

    '3時間で終わるデジタルマーケティングのすべて'ですが、実際には3時間で終わるのは難しいです。 私の立場で終わるというのは講義のすべてを吸収することですが、講義を見て講師様ほど深く理解をするには私の能力が不足して3時間で終わることは難しかったです。 各講義ごとに短い時間で構成されており、軽く見られました。それだけ短い講義に講師様のノウハウが凝縮されているとてもわかりやすい排気講義です。 11000ウォンにこのような講義を聞くことができたことに感謝し、終わらなかった内容は理解になるまで何度も見たいと思います。 次の講義も楽しみにしています。

    • 인프런님의 프로필 이미지
      인프런

      Reviews 6

      Average Rating 5.0

      5

      100% enrolled

      早く整理が上手になる講義ですね。マーケティングに入門される方は、聞いてみることをお勧めします。知り始めるのと知らないし始めるのは大きな違いを作ると思います。ありがとうございます^^

      • chaming8133300님의 프로필 이미지
        chaming8133300

        Reviews 1

        Average Rating 5.0

        5

        7% enrolled

        デジタルマーケティング何かが漠然としたが、 この授業でデジタルマーケティングに入門できたと思います。 今後もっと楽しく新しいことを学ぶことができると思います。 ありがとう、講師! ^^

        • ggon92152411님의 프로필 이미지
          ggon92152411

          Reviews 2

          Average Rating 5.0

          5

          13% enrolled

          講義価格とても満足のいく講義でした! 理論だけでなく、実務で直接適用できる内容で構成されており、とても効果的です。パフォーマンスマーケティングを担当する仲間たちにぜひおすすめしたい講義です。ありがとうございます!

          • 충실한 코뿔소님의 프로필 이미지
            충실한 코뿔소

            Reviews 1

            Average Rating 5.0

            5

            100% enrolled

            コンテンツは役に立ち、貴重な洞察を提供します。

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