
今すぐ成果を出す、Facebookパフォーマンスマーケティング実習
Seongmin Yoo
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입문
Digital Marketing, Growth Hacking, Facebook Page
1) Understand the huge flow of digital marketing and look at the methodologies for becoming a digital marketer. 2) We will conduct a lecture to get a taste of Google Analytics, a core tool of digital marketing.
1,334 learners
1. Let’s take a look at the practical trends in marketing/development that are rapidly changing in the startup market these days.
2. Let’s take a look at the first steps and trends of studying digital marketing.
3. Learn various practical terms such as performance marketing and content marketing.
4. Get a taste of Google Analytics, a key digital marketing tool.
For college students and marketing beginners
Digital Marketing in 3 Hours!
Hello, this is Yoo Seong-min.
These days, wherever you go, the word '4th Industrial Revolution' is always present.
However, the reality is that we still only learn theoretical marketing at university.
Of course, studying theoretical marketing is also important,
It is also important to quickly catch up with marketing phenomena that change every day and identify trends .
No one can deny that 'digital marketing is the trendiest marketing today.'
[Digital Marketing Practical Course] is a course where college students can develop their own practical skills and capabilities.
This will be your starting point to becoming a great digital marketer .
What is the difference from traditional marketing?
• What are the goals of content marketing and performance marketing?
• What is the key to creating ideal content?
+ How to improve performance by looking at metrics?
• CPM • CTR • CPC • CPV • ROAS... Why use these metrics?
Why should I use Google Analytics?
• What additional skills would be good for marketers to learn?
Who is this course right for?
- People who want to study digital marketing but don't know where to start
- Those who want to increase their value in digital marketing/development capabilities
- Those who want to grow based on practical skills and be scouted by companies in the future
- Anyone interested in or dreaming of working in a startup company, such as digital marketing/development/design
Need to know before starting?
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유성민 CEO
경력
현 그로스해킹 파트너, 허들러스 대표(CEO)
전 교육 플랫폼, 그로스마켓(Growth Market) 마케팅 총괄 책임자(CMO)
현재 글을 쓰고 있어요.
베스트 셀러 - ⌜페이스북 퍼포먼스 마케팅 with 구글 애널리틱스⌟ 저자
베스트 셀러 - ⌜구글 애널리틱스 완벽 입문⌟ 저자
퍼블리 작가
브런치 작가
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여전히 필드에서 실무를 하고 있어요.
저의 생각을 잘 녹여낸 기사글을 함께 공유합니다.
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15 lectures ∙ (3hr 9min)
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