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Attitude with Grace, Results with Clarity: Practical Negotiation Lessons from a Former Apple Coach

Do you dread the moment of persuasion? Stop negotiating by gut feeling and emotion! With ex-Apple Business Coach Jasmine Han, 15 mins daily, in a month, you'll take negotiation control.

(4.8) 8 reviews

90 learners

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What you will gain after the course

  • Salary Negotiation: Secure ₩100M More Than Your First Offer

  • Breaking the Silence: How to Secure Your Voice and Understand Hidden Desires

  • Psychological Methods for Emotion Control at the Negotiation Table

  • Time/Resource Negotiation Skills for Project Period and Budget Optimization

  • Quiet charisma and the art of silence that lead conversations without raising one's voice


😨 Have you ever been flustered in moments like these during negotiations?

When an unexpected request comes up during a meeting,

When you're at a loss for words during salary negotiations,

When you absolutely can't coordinate schedules with your collaborator,


Negotiation doesn't only happen in special moments.

We negotiate several times a day.

🍎 A course containing insights from coaching hundreds of Apple professionals

Apple organization's hundreds of people have refined immediately applicable negotiation skills, prepared for you by Jasmine Han, former Apple Business Coach.


Jasmine Han / Business Psychologist, Negotiation Coach

Current) CEO of Potentially

Former ESSEC Business School MBA/EMBA Negotiation Expert

Former Apple Singapore Business Coach

  • Books: The Formula of Words, Work Design

  • Wanted, Hunet, Heyjoys, Trevari, Shinhan Bank, Swatch Korea, Yanolja, and various other organizations have provided training on the theme of 'Negotiation/Communication in the Workplace'

🎯 Even Steve Jobs had a business coach.

He shared important decisions during weekly Sunday walks with Bill Campbell, known as the 'Trillion Dollar Coach'.
The core of that coaching wasn't simple advice, but helping him find and execute answers on his own through questions.

Apple established business coaches within the organization based on this philosophy, and I was one of them at Apple Singapore, working together to consider employee performance and help them grow faster and more effectively.


Now, I'm revealing all the negotiation skills that Apple employees learned.

Just 15 minutes a day can transform your meetings.

  • The course consists of 33 lectures, each 10-20 minutes long.

  • Please take them one at a time like daily vitamins. Feel free to start with the lectures you need first.

  • Try applying at least one of the various techniques and ideas presented in the class to your work!


In negotiation, 'the courage to try' is ultimately the most important thing. Just try applying one thing per day.

Spend 15 minutes a day listening on your commute, and try applying the tips in your meetings that same day.

One a day is enough. One practice per day will make you 'a person who gracefully takes care of their own needs.'

📌 Can I really apply negotiation lessons to my actual situations?

Don't worry! This class isn't filled with complex legal terminology or theories that are hard to understand.

Being good at speaking and being good at negotiation are completely different things.


I'll provide a simple and practical formula for speaking tailored to the perspective of working professionals.

Based on know-how refined through more than 30 negotiation lectures,

Anyone can apply practical skills you can use right away.


Addition (building trust), Subtraction (removing obstacles), Multiplication (increasing value), Division (sharing benefits), Parentheses (creating environment) - if you just know this 5-step structure, anyone can negotiate well.

🪓Still think it will be difficult? Here are '6 negotiation tools' you can use right away.

This course provides you with 6 immediately applicable negotiation tools.

  • Resource 1: Needs Analysis Checklist

    • "You can get what you want only when you understand what the other person wants."

    • I'll help you identify and analyze the needs of the other party in the negotiation you're heading to today.


  • Material 2: Emotion Regulation Worksheet

    • "Emotions are information. Don't suppress them, use them."

    • I'll help you learn techniques to effectively utilize your emotions.

  • Resource 3: Persuasive Story Template

    • "People forget statistics, but they remember stories."

    • This is a guide that helps you structure stories to increase persuasiveness in salary negotiations, projects, and sales proposals.

  • Material 4: Negotiation Scenario Plan

    • "One plan is not enough. Anticipate and prepare for at least three scenarios."

    • This is a comprehensive negotiation preparation plan that helps you set negotiation goals and ensures thorough preparation.

  • Resource 5: 50 Questions Bank for Negotiation

    • "A good question is the key to opening someone's heart, gaining information, and leading the conversation."

    • I'll teach you 50 negotiation-leading questions and how to take control of conversation flow.

  • Material 6: 30-Day Negotiation Training Plan

    • "Build your negotiation muscles with 15 minutes of daily practice and become a confident negotiator in 30 days"

    • If you're looking for lectures +a. I'll teach you specific daily practice methods.

강의띠배너(무료랜딩)

💰 Students who learned negotiation 10 years ago still contact me to express their gratitude.

During salary negotiations, when buying a house, when changing jobs... you've successfully applied negotiation formulas in important moments.
You can also learn negotiation skills today that you'll use for a lifetime!

💵 Features of This Course

📌Based on my experience teaching sales, service, and leadership at Apple Singapore, I'll share my 'all-around negotiation' skills with you.

📌This course is a restructured version of the 'Negotiation' class I taught at ESSEC Business School, adapted to meet the needs of working professionals.

📌We're providing 6 supplementary templates and questionnaires as course materials to help with negotiation preparation and reflection.

📌We're also providing a 'Question Bank' with various questions you can use during negotiations. No more worrying about what to ask!

📌All the materials from the salary negotiation special lecture have been included in this course exactly as they were. You no longer need to seek separate salary negotiation coaching.

📌Based on the theory of [The Formula of Words], the course includes more diverse conflict examples and solutions.

📌15 minutes a day, we teach you 'practical negotiation' so you can apply the tips you hear on your commute at work that same day.

👉🏻 Recommended for 'these people'

Those who cringed at their salary negotiation

"Here we go again, ending like this..." Have you ever felt disappointed thinking this way?

Have you ever been unable to
speak up at work?
Have you ever had a great idea but felt disappointed because you couldn't persuade your boss or colleagues?

Those struggling with sales

Have you ever experienced a deal falling through because you failed to identify the other party's real needs?

And if you want to develop "negotiation skills" that even AI cannot replace,
if you want to seize opportunities at important moments in life—when changing jobs, buying a house, or negotiating salary,

anyone can take this course!

🔥 And after taking the course, these changes will be possible!

You become able to protect your own 'worth'.

Whatever work you do, you'll be able to maintain your own 'worth'. You'll be able to legitimately demand compensation that matches your role and contribution.


Negotiation is no longer 'stressful'.

Through wise and fair negotiations, you will gain both time and material resources. You will maintain control over persuasion and conversation.

Instead of 'panic', you get 'alternatives'.

Even when I don't have what the other person is asking for, I develop a framework that allows me to respond with composure.

Your problem-solving approach will change.

I will no longer unconditionally yield or endure.

Become a strategist who always negotiates with alternatives.

You will learn to read people and handle emotions.

You will develop insight into recognizing others' negotiation skills. You will learn how to read people's minds and control emotions.


Seize opportunities beyond work, throughout your entire life.

Beyond salary negotiations, job changes, and contracts, you can create more opportunities for yourself in all relationships—with family, friends, and society.

Now, together with Inflearn, I've organized over 30 negotiation lectures I've conducted so far
to teach you everything about persuasion and negotiation.

You don't need to go to business school and pay expensive tuition to learn negotiation.
Take the various tips I share, reflect on them one by one, and make them your secret weapons! 😎

Notes Before Taking the Course

Practice Environment

15 minutes a day on your commute!

  • The course consists of 10-20 minute video lectures.

  • Take one each day like a vitamin supplement. Feel free to start with the lectures you need first.

  • Try applying even one of the various techniques and ideas presented in the course to your work!


In negotiation, 'the courage to try' is ultimately the most important thing.

Learning Materials

  • I'll provide it to you via Google link!

Prerequisites and Important Notes

  • No prior knowledge is needed. Just come prepared with the attitude to improve your negotiation skills!

  • Reading the book [The Formula of Words] together will create even greater synergy for your learning. If you want to grow quickly, please be sure to also read [The Formula of Words], which is the textbook(!) for negotiation classes. 📖

Recommended for
these people

Who is this course right for?

  • The one who always shoulders more work in colleague task division.

  • A team member who has a lot they want to say at team meetings but misses opportunities due to disorganization.

  • Employees who always feel they are at a disadvantage in salary/promotion/job change negotiations

  • A developer who believes their introverted personality means they'll never take the lead.

  • The 'Eul' who gives whatever is asked in life's various negotiations, from real estate deals to second-hand transactions.

Need to know before starting?

  • Reading [말의 공식] together can synergize your negotiation skills.

  • <Office Worker's Communication: Speech Formula Series> Please also read Wanted's column. (*Free)

Hello
This is

670

Learners

13

Reviews

1

Answers

4.8

Rating

3

Courses

"끌려다니는 사람과 끌고 가는 사람"
그 결정적인 차이는 어디서 올까요?

 

회의가 끝나고 나면 어김없이 밀려오는 후회.


'아, 그때 이렇게 말했어야 했는데...'
'왜 내 의견만 또 무시당했을까?'

 

분명 완벽하게 준비했는데도 설득에 실패하고, 중요한 순간 말문이 막혔던 경험.
이것은 결코 당신만의 이야기가 아닙니다.

 

안녕하세요. 말 한마디로 사람의 마음을 움직이는 힘을 연구하는, 《말의 공식》 저자 쟈스민입니다.

 

IMG_5852 (1).JPG.webp

 

 

저는 한국에서 산업조직심리학을, 호주에서 코칭심리학을 전공하며 인간의 말과 행동을 파고들었습니다. 지난 20년간, 외국계 회사의 인사담당자부터 애플(Apple) 싱가포르의 비즈니스 코치, 세계적인 명문 ESSEC 경영대학원 협상 연구소의 트레이닝 매니저에 이르기까지, 수많은 글로벌 인재들의 성공과 실패를 곁에서 지켜봤습니다.

 

Untitled1.png.webp

 

 

그 과정에서 뛰어난 실력에도 불구하고 '말' 때문에 번번이 기회를 놓치는 사람들을 너무나 많이 만났습니다. 저는 그들이 왜 같은 실수를 반복하는지, 그리고 무엇을 바꿔야 원하는 것을 얻어낼 수 있는지, 지난 20년간 관찰하고 증명해온 결과를 여러분과 수업을 통해 나누고자 합니다.

 

인프런 [말의 공식] 강의장에서 반갑게 만나길 고대합니다!

 

SE-e54e8970-48b4-4a03-8666-778f7e494b22.png.webp

 

참고 링크:

쟈스민 한 [말의 공식]

쟈스민 한 공저 [워크디자인]

폴인 [애플이 나에게 가르쳐준 비즈니스 코칭]

원티드 [직장인의 말의 공식]

 


Curriculum

All

34 lectures ∙ (8hr 38min)

Course Materials:

Lecture resources
Published: 
Last updated: 

Reviews

All

8 reviews

4.8

8 reviews

  • mercuryand님의 프로필 이미지
    mercuryand

    Reviews 1

    Average Rating 5.0

    5

    18% enrolled

    If I had heard this when I was new to society, I think I would have done better with job changes, salary negotiations, and real estate contracts, but I'm so disappointed to be hearing it only now 😭😭😭😭😭😭😭 I started listening after changing jobs in my 10th year and moving to a role with many meetings. I thought I was confident in meetings as I gained experience over the years, but I wanted to approach them more strategically to increase my meeting success rate. [I don't think negotiation itself will be that scary anymore] You explained in great detail what goals I should set for what I want and how to prepare for those goals, which was extremely helpful. You even tell us what sentences to use for questions in negotiation situations.😆😆😆😆 I became confident that just following the lecture content would allow me to prepare 200% well for successful negotiations. [Just receiving the materials seems worth the money] You meticulously explain how to prepare negotiation scenarios for different situations, and I've made the scenario planning sheets that can be applied in various situations into meeting templates. Since it's 15 minutes daily, I'm casually listening during lunch breaks. I plan to complete the course and definitely review it again after some time. Thank you!

    • jasminehan
      Instructor

      Hello mervuryand! :) First and foremost, I sincerely thank you for taking my class with me! :) I poured my negotiation know-how into everything from job changes and salaries to real estate contracts, and I'm so happy that my efforts seem to have helped you even a little. Negotiation is a long game, not a short one. We live within a huge game of negotiation, from important contracts inside and outside the company to even small agreements between family members. Even the immediate question and conclusion of 'Where should we go for our summer vacation?' among family members are all negotiating (persuading) situations. For humans to understand other humans, read their minds, and consider their needs to make others winners. And, 'smartly securing one's own share' - I believe that is the essence of negotiation. Therefore, I believe negotiation is not a selfish skill of 'only I should do well' but an altruistic skill of 'good for you, good for me.' And sharing the benefits of that altruism with everyone is what I consider 'Elegant Negotiation.' Thank you for the feedback filled with more praise than I deserve, and if you have any questions while taking the class, please feel free to let me know via the bulletin board or email (jasmine@potentially.co.kr). I hope I can assist you as an 'invisible negotiation partner.' Thank you once again!

  • infsiri님의 프로필 이미지
    infsiri

    Reviews 9

    Average Rating 4.7

    5

    100% enrolled

    I've always felt that negotiation isn't easy in social life, but I thought this was a great lecture because you delivered those know-hows through easy formulas~! It became an opportunity for me to reflect on how I was approaching negotiations myself! Thank you for the great lecture~!

    • jasminehan
      Instructor

      Hello Siri! My course actually has a lot of content, so completing it isn't easy, but I'm so grateful that you took it with me and even left a review! :) In the workplace, which is a space where various thoughts and intentions intersect, 'protecting yourself with words' is indeed not easy. I believe that's when 'the power to connect' becomes essential. Especially, speaking that ties together your own needs with others' needs is a skill that I think 'must be learned.' If you ever encounter moments in the field or in negotiation rooms that are difficult to resolve even with the formulas I've provided, please don't hesitate to email me. I hope I can be a helper and provide assistance! jasmine@potentially.co.kr Once again, I sincerely thank you for taking your precious time to leave a review! :)

  • daisy1498님의 프로필 이미지
    daisy1498

    Reviews 7

    Average Rating 5.0

    Edited

    5

    9% enrolled

    The word "negotiation" might sound grand, but I realized we're actually negotiating over small things every day..! At work, of course, but also with my husband (😆😆), acquaintances, or even the mart owner... It seems like content that can be applied to various situations. You need to catch the other person's real needs and know how to make strategic retreats depending on the situation. It's so useful in life in many ways, so I'm listening well^^ + Your voice and diction are so good!❤️

    • jasminehan
      Instructor

      Hello Daisy! Thank you so much for taking the time to leave such a valuable review. You're absolutely right, negotiation especially shines in relationships with 'spouses' 😊😊 It actually seems like conversations and the process of reaching agreement within families can be even more challenging. The moment you realize that persuading people doesn't only happen in meeting rooms, things become much clearer. I think negotiation is more accurately described as 'the skill of becoming the master of your own life' rather than 'the skill of fighting to win.' That's why you can understand more broadly that the 'strategic retreat' you mentioned is absolutely not a real retreat! (You're an excellent student... 😊😊) Please feel free to email me anytime if you encounter any difficulties while taking the class, and I encourage you to apply the skills you've learned in your workplace and throughout your life! Thank you once again for taking the class with me! :)

  • bennycarrot님의 프로필 이미지
    bennycarrot

    Reviews 5

    Average Rating 5.0

    5

    32% enrolled

    I think it was a lecture that touched on the essence of negotiation, not just simple speaking skills. I think it would be good for both people who lack confidence in speaking and those who are confident in negotiation to listen to. I recommend it to those who want to learn strategic persuasion!

    • jasminehan
      Instructor

      Hello Benny! Thank you for joining my negotiation class! :) That's right. Speaking, in the end, seems to be persuasion in a broader sense. I believe the ability for humans to read other humans' minds and bring them to their side is a valuable skill to learn at least once. I sincerely hope my class becomes content that long helps Benny's life and business. Although my email is disclosed in the last class slide as well, if I tell you again, please feel free to ask any individual questions you have anytime at jasmine@potentially.co.kr! Thank you so much for the compliment that it was a lecture that pinpointed the essence of negotiation, and I'll see you again in the lecture hall! :)

  • ww1984top님의 프로필 이미지
    ww1984top

    Reviews 2

    Average Rating 5.0

    5

    97% enrolled

    • jasminehan
      Instructor

      I hope this has been helpful for Eunkyung's negotiation skills! Thank you for the feedback! :)

$169.40

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