[One Point MBA] Marketing Practical Strategy by Professor Kyung-Mi Lee of Seoul National University

Transforming the difficult, theory-focused MBA!
Introducing the [One-Point MBA] series , a practical MBA for working professionals.

Lecture Introduction 📖

※ Please note that this lecture does not provide [Questions/Answers] from the instructor, and the lecture quality is not high.
For inquiries: 1544-9001 (Weekdays 8:00-20:00, Holidays 9:00-18:00 *Lunchtime 12:00-13:00)

The [One Point MBA] series is a lecture series that conveys the core theories that grasp the pulse of management and vivid business trends , with the best professors from Korea's leading universities carefully selecting 80 must-know practical MBAs in the field.

From core marketing principles to hot trends! With markets and consumers undergoing rapid change, marketing is currently the most dynamic business discipline. Therefore, traditional managerial marketing concepts can become outdated approaches.

[One-Point MBA] Marketing This section presents powerful, immediately applicable marketing insights, including cutting-edge case studies from leading companies navigating rapid change, centered around a fundamental marketing framework.

Recommended for these people! 👨‍👩‍👧‍👦

• A working professional with a non-business major who wants to systematically organize the knowledge gained through experience.
• Practical managers who need a change in perspective across the company to grow as leaders
• Employees who majored in business administration but need to learn about recent trends
• Employees who need more scientific and systematic management knowledge for their work
• Employees who want to learn the core theories necessary for field management in a short period of time
• Employees (regardless of rank/job type) who need to acquire management knowledge and skills that can be applied directly to practice

[One-Point MBA] View other lectures 📚

[One-Point MBA] Professor Kwon Gu-hyeok of Yonsei University's Management Strategy
In a business environment that changes every moment,
If you want to find a differentiating point between yourself and your organization!

[One-Point MBA] Accounting Information and Decision-Making by Professor Wonwook Choi of Yonsei University
Of course, the core principles of accounting,
How to read a company's present and future through numbers!

[One-Point MBA] Yonsei University Professor Shin Hyun-han's Essentials of Financial Management
Easy to understand even for non-majors
The concept and philosophy of financial management!

[One-Point MBA] HR Strategy and Organizational Management by Professor Taegyu Kim of Korea University

The key is ‘people’ and ‘team’.

A key technique for improving organizational performance!