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[One Point MBA] Marketing section presents powerful marketing insights that can be applied immediately, including the latest cases of leading companies that provide direction in the midst of rapid change, focusing on the basic framework of marketing.

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[One Point MBA] Marketing Practical Strategy by Professor Kyung-Mi Lee of Seoul National University

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Marketing Theory

Marketing-centric thinking, let's start with the customer!

Find the right solution for your customers with a systematic approach!

What ‘value’ will you offer to your customers?

Is the buying process a race or a journey?

Draw a clear face for our customers!

Branding, penetrate the hearts of your customers!

What is the core of brand asset management?

What does positioning and differentiation really mean?

Think of your product as a solution!

Product Mix Management: Planting Trees While Seeing the Whole Forest!

Modify product positioning according to life cycle!

What are the basics of pricing?

How do consumers react to price?

At the center of change, high-tech, high-touch marketing channels!

For excellent communication with customers at every touchpoint!

In the age of social media, what are the principles of communication with customers?