Seth Godin's Masterclass: Strategy Lessons

📝 Checklist

Can you answer the questions below without hesitation?
If you find yourself hesitating for more than 3 seconds, I recommend this course!

✔ In uncertain times, "We must establish a strategy first."

We face new variables every day. Technology changes rapidly, customer expectations are unpredictable, and competitors can emerge anytime, anywhere. In such a world, if we only 'react,' it's easy to lose direction.

That's why what's needed is a strategy of building first.

This course goes beyond simple plans or tactics to develop the power to design and lead your own game.

In an era where choice becomes strategy,
join Seth Godin to re-examine your current strategy and awaken the strategist within you.

Features of This Course

• Insightful lectures exploring the essence of strategy

  
  

  This covers not just simple 'methodologies,' but the fundamental mindset and structure that form the foundation of strategy. It explores why strategies fail and what makes a strategy truly strategic.

• We view strategy from the perspective of systems and choices

  
  

  Strategy is a series of choices, and understanding how these choices are connected to systems is key.

• Short and in-depth case-based storytelling

  
  

  It easily breaks down strategic thinking through various analogies and examples such as chess, boxing, cycling, and movies.

• Provides actionable strategic questions

  
  

  It provides questions that can diagnose and change the environment I'm currently in, rather than vague theories.

  
  

🎯 Into the Lecture

① "Strategy is completed not through 'decisions' but through 'consistency in execution'"

"A good strategy doesn't end with one brilliant idea. Strategy takes shape through repeated execution, becomes embedded in systems, and ultimately changes people's behavior. What criteria does your organization use to make decisions every day? That is the strategy currently being executed. Strategy is not a document, but a culture. Ultimately, the sum of habits that say 'this is how we act' creates strategy."

② "Strategy is the practice of finding the 'decision points' of a system"

"Within systems, there exist nodes that are not easily visible to the eye but have tremendous influence. Most people try to change the entire system, but strategists precisely identify the key nodes within the system. These are the decision points that drive the greatest change with the least effort. Where should you apply force to change the system? This lecture is training to discover exactly those decision points."

③ "Strategy is a game. And that game is something we can change"

"Strategy is a game. However, many people accept the rules of that game as they are and think that strategy is optimization within given rules. But you can also choose what game to play and what rules to play by. Sometimes changing the game itself can be the most strategic choice."

📚You'll learn this kind of content.

💛 Reviews from Global Students