Seth Godin's Masterclass: Marketing That Creates Value

📝 Checklist

Can you answer the questions below without hesitation?
If you find yourself hesitating for more than 3 seconds, I recommend this course!

✔ This lecture is a master class for learning 'value-centered thinking'.

Not just a simple marketing course,

✅ What my work means and to whom it matters
✅ How to redefine projects from the user and customer perspective
✅ Training to communicate a brand's mission as genuine value without exaggerated packaging
✅ Introducing strategies for creating 'helpful products'.

Are you ready to take what you're doing now to a completely new dimension?
Learn marketing that isn't just for selling, but marketing that delivers real value.

Watch the videos, practice with the workbook,
share thoughts with other learners,
and then repeat the process again.

After going through several cycles,
you'll start to see things that you didn't think were important before.

📌 Features of This Course

🎯 Into the Lecture

① "Real marketing begins when competitors appear."

"Once you gain attention, competitors will also take notice. The goal here is to create a long-term value creation pattern that keeps people coming back. Are you solving existing problems? Or are you attracting people who haven't yet appeared in the market? Conversion is just another option. It's much more efficient to convince someone who already knows about chocolate than to sell chocolate to someone who has never tried it before."

② "Where are you creating value?"

"Business creates value from three perspectives. First, value for myself, second, value for customers, third, value for the world. If any of these three is absent, it becomes unsustainable. Marketers are the people who design the balance of these values. What value are we moving around? Are we creating truly meaningful change, not just simple profit?"

③ "Who opens their wallet, and why?"

"Not all customers are our customers. People who open their wallets are those who 'recognize the problem' and are 'ready to solve it.' The most effective marketing is helping people who are already ready to move. We need to understand why they consider this problem important and what culture they share. The timing of opening wallets is connected to emotions, and marketers are people who read the flow of those emotions."

📚 Here's what you'll learn.

💛 Reviews from Global Students