If I may dare to say! The gap between marketers who have taken Seth Godin's lectures and those who haven't will continue to widen!! I work as an AE where I write proposals and need to persuade people every day. These days, AI has become so good that I'm working with a lot of optimization and automation, but since decision-making is still done by humans, clear standards, strategic thinking, and data literacy skills are truly essential. This lecture has been tremendously helpful in establishing those standards. Everyone knows Seth Godin, right.. But compared to reading his books,, watching it as a lecture like this really makes me feel like I'm learning from the messenger firsthand. The message itself is really good too. No matter how fast the world changes, I believe Seth Godin's words will help my life for a really long time~!!! After listening to this, I became even more of a fan.