Advertising is over! Digital content marketing strategies that captivate your customers
Kyobo Bookstore, Yes24 Marketing Field Bestseller Author Direct Lecture! Digital Marketing Practical Strategy from Global Franchise Marketing Head, Verified by More than 18,000 Practitioners
01. Practical strategic know-how of a global franchise marketing head
02. A practical application guide based on the content completed through numerous lectures and actual cases
03. An explanation that even those new to marketing can easily understand.
Uncommon content marketing lecture, Now that you've found it, grab it! 🥰
Content: The Secret Weapon of the Marketing War 📑
Fierce competition, limited budgets. The answer is content marketing.
How many ads do we see each day? It's no exaggeration to say we're surrounded by ads 24 hours a day, except when we're asleep. The competition in advertising and marketing is fierce. However, consumers, exhausted by the sheer number of ads, are increasingly turning away from them. In this advertising and marketing war, if you want to exceed expectations with a limited budget , you need content marketing that continuously increases customer engagement.
From content materials designed to pique customer interest and curiosity, to marketing strategies that allow them to experience your brand's content firsthand, to content copy that captures people's attention and storytelling guides that inspire sharing! Start your content marketing journey, one that generates marketing results through sustained engagement.
Lecture Features ✨
#1. Marketing Head's Practical strategy know-how
This course isn't just a compilation of theories presented in books. The instructor delivers proven, practical knowledge, proven through thorough experience .You'll learn know-how developed through diverse experiences in fields ranging from education, commerce, and finance.
#2. Based on real cases Practical Application Guide
I've experienced the struggles you've felt in countless lectures, and I've tried to capture that experience in this course.I'll delivercontent you can immediately apply in your work .
#3. Even for beginners in marketing Easy-to-understand explanation
Marketing should be accessible to everyone. That's why we've done our best to provide the easiest and most comprehensive explanationspossible, making it easy for you to understand and learn. There are no difficult terms or concepts, so even those new to marketing can take the course.
I recommend this to these people 🙋♀️
Ongoing with limited budget Want to create marketing results ? startup
The ambiguity of content marketing Difficult due to lack of direction and materials hands-on worker
Synergy with performance marketing I want to create a high ROAS marketer
A word from a knowledge sharer 💁
Skill and teaching ability are two different things. Teaching and conveying something to someone requires even more thought and effort, as the other person's perspective is even more crucial. If I hadn't put in that much thought and effort, I wouldn't have received such a high evaluation.
Since its inception in 2017, over 18,695 students have taken the course, both online and offline. Based on our statistics, over 200 companies and educational institutions have enrolled students. For corporate professionals, this course provides a foundation for understanding digital marketing and developing practical operational skills. For startups and self-employed individuals, it provides expertise directly linked to sales.
Student's affiliated company
Recommended for these people
Who is this course right for?
01. Startups that want to create continuous marketing results with a limited budget
02. Practitioners struggling due to unclear direction of content marketing and lack of materials
03. Marketers who want to create higher ROAS through synergy with performance marketing
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Reviews
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Answers
4.8
Rating
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디지털 마케터로 커리어를 시작해 전략 컨설팅 펌과 스타트업을 거쳐 글로벌 프랜차이즈 기업의 국내 마케팅을 총괄했습니다. 커리어를 통틀어 콘텐츠 기획, 서비스 기획, 퍼포먼스 마케팅, 콘텐츠 마케팅 등 다양한 업무를 수행했으며 현재는 데이터 분석 기반의 디지털 마케팅 전략 기획을 담당하고 있습니다. 2017년 첫 강의 개설 이후 온라인과 오프라인을 통합해 약 18,695 이상이 수강 했고, 집계 기준 200곳 이상의 수강생 소속 기업 및 교육기관이 있습니다. 업종을 불문하고 다양한 기업들의 마케팅 전략 컨설팅과 멘토링을 진행하고 있습니다.
This was a great lecture that pointed out the fundamental reasons for content marketing, which had previously felt abstract, and customer contact points that should not be missed in practice!