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Management

Management Strategy Handbook: Strategy Development through External and Internal Environmental Analysis

This lecture covers how to analyze a company's external environment and internal capabilities, and how to develop a strategy based on the results. It comprehensively touches on various business analysis tools.

7 learners are taking this course

  • dymanagementlab
기업전략
이론강의
시장분석
Information Strategy Planning
Management

What you will learn!

  • Business strategy

  • Strategy

  • Environmental analysis

  • Competency analysis

  • Vision


DY Management Research Institute

(Director Ryu Dae-young, Ph.D. in Business Administration/Business Consultant (Finance))

This is Daeyoung Ryu, who runs the 'DY Management Research Institute' on YouTube and N Blog.

I would like to help those who are working in related fields based on my experience in the company and what I have studied in business administration. I will provide a very practical and immediate approach to help with cost, management, accounting, financial business planning, investment attraction, and overall management. If you would like to collaborate on a lecture I have posted or my area of expertise, please contact me by email!


※ Areas of expertise:

  • Management/cost consulting, business feasibility review, financial business plan establishment, management simulation, financial projection for investment attraction.

  • Excel practical training, data visualization using Excel, work efficiency using Excel. We will cut your work time in half.

  • We welcome lectures/work requests/Q&As related to specialized fields and YouTube videos.




This is information on management strategies needed to run a business.

The data is organized as follows:

With this one resource, you can grow from a beginner to an intermediate strategy expert.



1. The basis of strategy


- What is strategy?
- Strategic thinking
- Strategy formulation and implementation
- Vision and Strategy


(The picture is an excerpt from the lecture and lesson materials.)




2. External environment analysis


- External environment analysis process
- Target market selection
- Macroeconomic environment analysis (PEST)
- Industry analysis (5 Forces analysis, industry life cycle)
- Market Analysis
- Competitor analysis
- Customer Analysis
- Technology environment analysis
- Deriving key success factors




3. Internal capacity analysis


- Purpose of internal capacity analysis
- Internal capacity analysis process
- CEO management skills
- Market performance analysis
- Market positioning analysis
- 7S model management system analysis
- Identifying obstacles
- Business Portfolio Analysis (BCG Matrix)
- Strategy selection by market/product (Ansoff matrix)
- Financial ratio analysis
- Value Chain Analysis
- Original competitive strategy



4. Establishing business strategy


- Establishing business strategy
- Select key success factors and assess competitive advantage capabilities
- Selection of core competencies
- SWOT analysis
- Prioritizing strategic tasks
- Establishing the optimal business strategy
- Economic Value Added Assessment (EVA)
- Things to keep in mind when establishing a strategy




Recommended for
these people

Who is this course right for?

  • Head of Strategy

  • Strategy development

  • Small business owner

  • Starting a business

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Curriculum

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6 lectures ∙ (2hr 23min)

Course Materials:

Lecture resources
Published: 
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