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Management Strategy Handbook: Strategy Development through External and Internal Environmental Analysis

This lecture covers how to analyze a company's external environment and internal capabilities, and how to develop a strategy based on the results. It comprehensively touches on various business analysis tools.

7 learners are taking this course

  • dymanagementlab
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시장분석
Information Strategy Planning
Management

What you will learn!

  • Business strategy

  • Strategy

  • Environmental analysis

  • Competency analysis

  • Vision


DY Management Research Institute

(Director Ryu Dae-young, Ph.D. in Business Administration/Management Consultant (Finance))

I am Ryu Dae-young, who operates 'DY Management Research Institute' on YouTube and Naver Blog.

Based on my company experience and business administration studies, I want to help those working in related fields. I provide very practical approaches that can immediately help with cost accounting, management, accounting, finance, business planning, investment attraction, and overall business management. If you want to collaborate on the courses I've uploaded or in my areas of expertise, please contact me via email!


※ Areas of Expertise:

  • Management/cost consulting, business feasibility review, financial business plan establishment, management simulation, financial projection establishment for investment attraction.

  • Excel practical training, Excel data visualization, Excel-based work efficiency improvement. We'll cut your work time in half.

  • I welcome lecture requests, work requests, and Q&A related to specialized fields and YouTube videos.






This is material about business strategies needed for running a company.

The materials are structured as follows.

With this one resource, you will be able to grow from a strategy beginner to an intermediate expert.



1. Fundamentals of Strategy


- What is strategy?
- Strategic thinking
- Strategy formulation and execution
- Vision and strategy


(The images are excerpts from only parts of the lectures and materials.)




2. External Environment Analysis


- External Environment Analysis Process
- Target Market Selection
- Macro Environment Analysis (PEST)
- Industry Analysis (5 Forces Analysis, Industry Life Cycle)
- Market Analysis
- Competitor Analysis
- Customer Analysis
- Technology Environment Analysis
- Key Success Factors Identification




3. Internal Capability Analysis


- Purpose of Internal Capability Analysis
- Internal Capability Analysis Process
- CEO Management Capabilities
- Market Performance Analysis
- Market Positioning Analysis
- 7S Model Management System Analysis
- Identifying Barriers
- Business Portfolio Analysis (BCG Matrix)
- Strategic Selection by Market/Product (Ansoff Matrix)
- Financial Ratio Analysis
- Value Chain Analysis
- Generic Competitive Strategy



4. Business Strategy Development


- Business strategy development
- Selection of key success factors and assessment of competitive advantage capabilities
- Core competency selection
- SWOT analysis
- Strategic task priority setting
- Optimal business strategy development
- Economic evaluation (EVA)
- Considerations in strategy formulation




Recommended for
these people

Who is this course right for?

  • Head of Strategy

  • Strategy development

  • Small business owner

  • Starting a business

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4.6

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Curriculum

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6 lectures ∙ (2hr 23min)

Course Materials:

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