This course systematically covers everything from basic data concepts to advanced analysis techniques, designed to equip learners with data-driven decision-making capabilities. First, you'll understand the concepts and characteristics of data, information, knowledge, and insights, examine types and examples of structured, semi-structured, and unstructured data, and learn what role data plays in actual business management and analysis. Next, you'll learn the differences between nominal, ordinal, and categorical data as well as discrete, continuous, and numerical data, and grasp the flow of modern data utilization through the data lifecycle, the background of big data emergence, its effects and characteristics. You'll also learn big data-related technologies and interpretation perspectives, importance, and basic exploratory data analysis (EDA) methods to avoid interpretation errors. Finally, you'll cover the fundamentals of statistics, learning descriptive and inferential statistics, probability and probability distributions, events and sample spaces, discrete and continuous probability distributions, and acquire methods to transform data into valuable knowledge through data mining techniques. Through this course, learners will develop analytical capabilities that go beyond simple data understanding to solve real problems and formulate strategies.