æ¬è¬çŸ©ã¯2025幎6æ2æ¥(æ)ããç¡æè¬çŸ©ã«è»¢æãããŸãã è¬çŸ©ã®æ±ºæžåã«ã確èªãã ããããåãåããäºé
ã¯å³äžã®'ãåãåãã'ãã¿ã³ãã¯ãªãã¯ããŠæ®ããŠãã ããã 环èšç³èŸŒè
æ° çŽ2,600äººïŒ è©±é¡ã®ã»ãããŒãåç»ã§ã芧ãã ããã
ð¢ åè¬åã«ã確èªãã ããïŒ
ãã®è¬çŸ©ã¯ã2022幎4æã«éå¬ããããå®åã§ããã«åœ¹ç«ã€ããŒã¿åæã¹ãã«ãã©ã€ãã»ãããŒã®é²ç»æ åïŒVODïŒ ã§ãã ã©ã€ãçºè¡šäžã«è¡ããããªã¢ã«ã¿ã€ã ãã£ãããžã®åçãå«ãŸããŠããŸãã 4æã«ã¯ããŒã¿åæ å®åã®è©±ãæ±ããŸãïŒ æåããŒã¿ãªã¢ã³ã»ãã㌠ð€
4æã®ããŒã¿ãªã¢ã³ã»ãããŒã¯ ð 皌ãã売äžåæããã³ããŒãïŒCohortïŒåæãã¬ãŒã ã¯ãŒã¯ãŸã§ãå
å®ããå
å®¹ã§æ§æãããããŒã¿ãªã¢ã³4æã»ãããŒããèŠéããªãã
ãã¢ãã³*ãè²·ãã«æ¥ãŠãã°ã¬ã³*ã®ãã«ãªãã·ã§ã³ãå¥çŽãããŸã§ã RevenueãPaying Useræ¯çãARPUãARPPUãLTVãUp-sellingãCross-sellingã客å䟡... 売äžã«é¢ããå°éçšèªã¯ãªããããªã«å€ãã®ã§ããããïŒããã¯ã売äžãäžããããšãäŒç€Ÿã§æãéèŠãªä»äºã ããã§ãã売äžåæã®åºç€ãããUp-selling/Cross-sellingãŸã§ãã皌ããããŒã¿åæã«ã€ããŠã話ãããŸãã
ãåæãåæ»ããŠããŸããïŒãããªãã³ããŒãïŒCohortïŒã远å ããŠã¿ãŠãã ãããã åºå€åæ¥ãããŒã ãªãŒããŒãçªç¶ããªãã®åžã«ãã£ãŠããŠãã1æã«ããŒã³ããããµãŒãã¹ããããã ãã©ãããŸããã£ãŠãããã©ããäžåºŠèŠãŠãããããªïŒããšèããªãããæºã«ã³ãŒããŒãäžæ¯çœ®ããŠãããŸãããæ¯æã®é¡§å®¢æ°ã¯1,000人ãã€å¢ããŠããã顧客1人ãããã®å¹³å賌å
¥é¡ã¯1æ5,000ãŠã©ã³ã2æ4,300ãŠã©ã³ã3æ4,500ãŠã©ã³ã§ããããŒã ãªãŒããŒãç§ãã¡âŠããŸããã£ãŠããã®ã§ããããïŒ
ãã®ãããªæ©ã¿ããæã¡ã®æ¹ã«ããããã§ã â
ããŒã¿ã¢ããªã¹ããšããŠåããŠããããã©ã®ãããªåæææ³ãçšããŠåæãã¹ããåãããªãã ããŒã¿ã¢ããªã¹ããšããŠå°±è·ãããããäžäœãã®è·çš®ãå
·äœçã«ã©ããªä»äºãããŠããã®ãæ£ç¢ºã«ç¥ãããšãã§ããªãã æ¥åã«ããŒã¿ã掻çšãããããã©ãäœããå§ããã°ããã®ã ããïŒ ðº 5æã«ã¯ãèŠèŠåãå©çšããŠããŒã¿ãããè¯ãèŠããæ¹æ³ã«ã€ããŠã話ãããŸãã
[5æã®ããŒã] 説åŸã®å§ãŸããããŒã¿ãæ£ããèŠããæ¹æ³ æ¬¡åã®ã©ã€ãã»ãããŒã®ãç¥ãããèŠã: https://www.datarian.io/webinar 4æã»ãããŒã¿ã€ã ã©ã€ã³ â°
#第1éš - å®åã§ããã«äœ¿ããããŒã¿åæã¹ãã« ãã¢ãã³*ãè²·ãã«æ¥ãŠãã°ã©ã³*ã®ãã«ãªãã·ã§ã³ãå¥çŽãããŸã§ã _ ããžã§ã³ ãåæãåæ»ããŠããŸããïŒãããªããã³ããŒãïŒCohortïŒã远å ããŠã¿ãŠãã ãããã _ ãœã³ã #第2éš - ããŒã¿ã¢ããªã¹ã4人ã®è³ªçå¿çïŒããžã§ã³ã ãœã³ãããã³ãžã¥ãããã³ ïŒ 2ë¶ìì ëµíë ì¬ì ì§ë¬ž íŒì³ë³Žêž° Q1. CLVã®æŽ»çšåºŠ ã«ã€ããŠãæ°ã«ãªããŸãïŒåªè¯é¡§å®¢ã®éžå¥ãããŒã±ãã£ã³ã°è²»çšã®æž¬å®æã«CLVãäºæž¬ããŠæŽ»çšããŠãããšèªèããŠããŸãããå人ã®CLVããã¹ãŠææ¡ãããŠããã®ãããããšãå¹³åCLVã§ãããŸãã«ææ¡ãããŠããã®ãããã®æ¹æ³ãéžãã çç±ã䜵ããŠç¥ãããã§ãïŒãããã¯ãä»ã®åæææ³ã䜿ãããŠããã®ã§ããããïŒ
Q2. ããŒã¿ã¢ããªã¹ãã«ãšã£ãŠãã¡ã€ã³ç¥è ãéèŠã ãšèšãããŠããŸããããã¡ã€ã³ç¥èã«ãã£ãŠåãåæææ³ã§ãã£ãŠããã©ã®ããã«é©ç𿹿³ãå€ããã®ã§ããããïŒããŒã¿ã¢ããªã¹ãããã¡ã€ã³ç¥èãå匷ããæ¹æ³ã¯ãããŸããïŒ
Q3. AcquisitionïŒé¡§å®¢æµå
¥ïŒããRetentionïŒé¡§å®¢ç¶æïŒ ã«ãããŠã倿§ãªããŒã¿ãèŠãŠåæããããšãé£ããæããããããã§ããã³ããŒããã¯ãããã©ã®ãããªããŒã¿ãåæããã®ããããããç¥ãããã§ãã
Q4. 就掻çã®ç«å Žã§ãCohortãAARRRãšãã£ãåæææ³ã®ååŒ·æ¹æ³ ã«ã€ããŠç¥ãããã§ãã
Q5. ããžãã¹çãªèŠç¹ ãã©ãããã°é€ãããšãã§ããã§ããããïŒå¥éãçµå¶é¢é£ã®ææ¥ãåè¬ãã¹ããâŠãªã©ãæ¹æ³ã«é¢ãã質åã§ãã
Q6. åé¡ãäžããããéã仮説ãå°ãåºãããã»ã¹ ã«ã€ããŠç¥ãããã§ã :)
Q7. æè¿ã®åæææ³ã®ãã¬ã³ã ã«ã¯ã©ã®ãããªãã®ããããŸããïŒ
Q8. ã€ã³ãµã€ããå°ãåºãã¹ãã«ã«ã€ããŠç¥ãããã§ãïŒ
Q9. ããŒã¿åæãããéãéèŠãªåæãã©ã®ããã«èŠåããã°ããã§ããããïŒ çŽ°ããããããããšTMIïŒæ
å ±ã®è©°ã蟌ã¿ããïŒã®ããã§ïŒç¡é§ã«æéã䜿ã£ãŠããæ°ãããŸãïŒãããšãã£ãŠãããªããšéèŠãªããšãèŠéããŠããŸãããã§äžå®ã§ãïŒ
Q10. åæå®¶ã«ãªãããšæ±ºããŠãããåŸæããããšã¯ãããŸããïŒ
Q11. ããŒã¿ã¢ããªã¹ããšããŠãè·åã§æã倧ããªãããããæããç¬éã¯ãã€ãªã®ãæ°ã«ãªããŸãã :)
4æã»ãã㌠åå è
ã®çŽ¹ä» ð
第1éš ã¹ããŒã«ãŒ <ããžã§ã³> ã³ã³ãã³ããã©ãããã©ãŒã ã§ããŒã¿ã¢ããªã¹ããšããŠåããåŸãçŸåšã¯ããŒã¿ãªã¢ã³ã®CPOã«ãªããŸãããããŒã¿ãªã¢ã³ã®ãªãªãžãã«ã³ã³ãã³ãã®å¶äœãšåæã«æ
ç±ã泚ãã§ããŸãã
第1éš ã¹ããŒã«ãŒ <ãœã³ã> CoupangãHyperconnectãKakaoã®ããŒã¿ã¢ããªã¹ããçµãŠãçŸåšã¯Datarianã®ä»£è¡šãåããŠããŸããDatarianã®ã¡ã³ããŒãšå
±ã«åããªãããããŒã¿ã®åãããä¿¡ããããã«ãªããŸããã
ã¢ãã¬ãŒã¿ãŒããããªã¹ã <ãã³ãžã¥> å
±æäœå±
ã¹ã¿ãŒãã¢ããã®åµæ¥ãB2Bç©æµã¹ã¿ãŒãã¢ããã®ã¢ããªã¹ããçµãŠãçŸåšã¯ããŒã¿ãªã¢ã³ã®ä»£è¡šãåããŠããŸãã嵿¥ãããšã°ãžãããŸã§ã®çµéšãæã€è¥æèµ·æ¥å®¶ã§ããæåã®åµæ¥æããçŸåšã«è³ããŸã§ãçµ¶ããããžãã¹ãã¡ã³ãã«ã«ã€ããŠæ©ã¿ç¶ããçŸåšã¯ããŒã¿ãªã¢ã³ã®ãã¡ã³ãã«èšèšãšåæãè¡ã£ãŠããŸãã
ãããªã¹ã <ããã³> æ¡çšãã©ãããã©ãŒã ã®ããŒã¿ã¯ãŒã«ãŒãäžã®äžã«ååšããªãã£ãããŒã¿ãäœãåºãããšãããããŒã¿ãå©çšããããžãã¹æŠç¥ã®ææ¡ããããžã§ã¯ããããžã¡ã³ããŸã§ãããŒã¿ã§ã§ããããšã®AããZãŸã§ããã¹ãŠããªããŸãã
äºæ³è³ªå Q&A ð¬ Q. æåããŒã¿ãªã¢ã³ã»ã©ã€ãã»ãããŒã¯ãã€éå¬ãããŸããïŒã©ãã§ç³ã蟌ããŸããïŒ
ããŒã¿ãªã¢ã³ã®ãŠã§ããµã€ã ã§æ¥æã®ã»ãããŒæ
å ±ãã芧ããã ããŸãããç³ã蟌ã¿ãããã«ã§ããŸããïŒ
Q. èãåã«æºåããŠããã¹ãããšã¯ãããŸããïŒ
ãããŸãã :D 誰ã§ãåè¬ã§ããŸãïŒ
Q. ã»ãããŒã§äœ¿çšãããã¹ã©ã€ããå¥éèŠãããšã¯ã§ããŸããïŒ
ã¹ã©ã€ãã¯ä»¥äžã®ãªã³ã¯ããã確èªãã ããïŒ 4æã®ã»ãããŒã¹ã©ã€ãïŒ https://bit.ly/3Lrwzm6
ä»åã®ã»ãããŒã§ã¯ãã¡ã¢ãåããªããè¬æŒãèããŠããã ãããããNotionã®ã¡ã¢åž³ããçšæããŸããããèªèº«ã®Notionã«è€è£œããããã¿ãã¬ããã§ã¡ã¢ãåã£ããããªããèŠèŽããŠã¿ãŠãã ãã :) Notionã¡ã¢åž³: https://bit.ly/3MpfyJc
ã©ã€ãåå ã¬ãã¥ãŒ ã æ°ã«ãªããªã ððã»ãããŒã®äžã§æãå°è±¡æ·±ãã£ãå
容ã¯ïŒ ã¢ããã»ãªã³ã°ãšã¯ãã¹ã»ãªã³ã°ã«é¢ãã説æã§ããå
·äœçã«ã©ã®è£œåãã©ã®ããã«å£²ãããšããŠããã®ããæç¢ºã«çè§£ããããšãã§ããŸããïŒã³ããŒãã现éšãŸã§ã©ã®ããã«åããã°ããã®ãã詳ãã説æãšäŸãè¯ãã£ãã§ãã åæææ³ãåæã«å¯ŸããŠã倿§ãªè§£éæ¹æ³ãããããšãç¥ãããšãã§ããŠè¯ãã£ãã§ãïŒ ã¢ãã³ããiPhoneãé
éã®æ°æïŒããã³ïŒãã«ã«ãªããŒã¯ãªã©ãåãããããäŸãæããŠèª¬æããŠãã ãã£ãã®ã§è¯ãã£ãã§ãã å
容ããŸãã«å®åã§å¿
èŠãªããšã°ããã§ã0幎ç®ã®æ°äººã§ããç§ã«ãšã£ãŠã¯ã芪åãªå
茩ã«åºäŒã£ããããªæ°åã§ããã çè«ãšããŠã ãç¥ã£ãŠããã®ã§ãããå®åã«é©çšããéã«ã©ã®ããã«å€åœ¢ããŠäœ¿ããã®ãããã³ããåŸãããšãã§ããŸããã NotionããŒããå
±æããŠãã ãã£ããããã§ãããäžå±€éäžã§ããŸããïŒ å®åã®ãã³ããå
±æãã§ããŸãããããšãŠãå©ãããŸããïŒ Q & Aã§çŸå Žã®çµéšã«åºã¥ããã話ãããŠããã ããŠè¯ãã£ãã§ãã ããŒã¿ãªã¢ã³ã«äŒãããäžèšïŒ ãããããæ§ã
ãªããŒãã§ã»ãããŒãéå¬ããŠããã ãããšå¬ããã§ãïŒä»æ¥ã¯ãšãŠãæçã§ãããã以åã®ã»ãããŒãå
šéšèããŠã¿ãããšæããŸã :) ããããšãããããŸããïŒ è¯ãæ
å ±ãå
±æããæºåããŠãã ãã£ãŠããããšãããããŸãïŒããããã®æçãªæ
å ±ãåŸãããšãã§ããŠè¯ãã£ãã§ãïŒ ããŒããã£ã³ããç³ã蟌ãã§ãããªãããç¡é§éã«ãªãã®ã§ã¯ãªãããšäžå®ã«æã£ãŠããŸããããããã«ãããªèããåŸæããå匷èšç»ãç«ãŠãããªããããªã»ãããŒã§ããïŒãŸããäŒãããŸãããïŒ ã»ãããŒã®å
容ãå
å®ããŠããŸããããé²è¡æ¹åŒããšãŠãè¯ãã£ãã§ããæçãªæ
å ±ãåŸãããããã§ãæ¬åœã«æºè¶³ããŠããŸãã ãã®ãããªçŽ æŽãããå
容ã®è¬çŸ©ãæºåããé²è¡ããŠãã ããããããšãããããŸãã ããŒã¿ãªã¢ã³ããã¡ã€ãïŒ éå»ã®æåããŒã¿ãªã¢ã³ ãŠã§ãããŒãæ°ã«ãªããªãïŒ ðº