This is my second time taking Jaesung’s strategy course. I had been feeling overwhelmed about many aspects of changing careers, and it was frustrating that there was no one at my company to teach me properly. But I learned a lot from Jaesung’s lectures.

A lecture to keep and watch over and over again. I gain more and more every time I rewatch it.

As I progressed through the lectures, it felt less like a simple set of persuasion and negotiation strategies and more like a course on "practical communication and the wisdom of relationship building." Looking back at the intro after finishing the course, I realized you had already mentioned that every process of collaborating and living with people is, in fact, the realm of negotiation. One thing became certain while taking this course. This lecture will be of great help to sales managers whose daily lives involve negotiating with and persuading business owners—especially those working in the convenience store industry. I even thought that if I had been able to take this course five years ago, I might have stayed in that industry. If introduced as a regular in-house training program, it would undoubtedly contribute to improving the performance of the entire organization, and I would not hesitate to gift it to a teammate I care about. Now that I work as an IT developer, the intensity of negotiation and persuasion is less than before, but the strategies for responding to and coordinating requirements with other departments or clients are still highly applicable, making this a very good learning opportunity. Specifically, it was beneficial to learn clear terminology for concepts I previously only knew through experience. Representative examples include BATNA, MESO, and Nibbling; I feel I can remember them more deeply now by connecting them whenever I encounter similar or opposing concepts in the future. While some may be born with a talent for persuasion and negotiation, this course is essential for those who need to develop these skills. For those who value the unique human domains that cannot be replaced by AI, this lecture will resonate in a special and meaningful way.

While some course reviews express disappointment regarding the way the course is managed, I believe it is necessary to separate the quality of the content itself from its practical value. I am leaving this review based on my perspective as an actual student. The most prominent feature of this course is that it interprets the concepts of "persuasion" and "negotiation"—which are often consumed abstractly—in a highly structured manner and explains them based on real business cases. It doesn't just talk about simple speech patterns or communication skills; it covers how to analyze and approach the opponent's interests, decision-making structures, and negotiation frames. Personally, I felt that the expression "a lecture where you hear as much as you know" is the most appropriate. Because the density of the content is quite high, the context and intentions conveyed in the lecture become clearer as you gain more practical experience. As a professional in my fourth year, I am also taking the course repeatedly to apply it to my actual work rather than trying to absorb everything at once. In particular, applying the course content during communication with team members, supervisors, and clients, I felt that it was closer to a way of thinking that designs a logical structure that leaves the other party no choice but to move, rather than just being a level of speaking well. I see this as the type of lecture whose value grows as you repeatedly internalize it alongside practical experience, rather than a lecture to be consumed lightly. I believe there are plenty of insights to be gained for those in roles that ultimately require persuading people, such as sales, marketing, consulting, and business development. I hope this helps.