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Practical K-Beauty Brand Manager Planning A to Z for Top Performers (with AI)

Brand Managers (BMs) and aspiring entrepreneurs who are responsible for everything from product planning to launch often face the same challenges. Despite the abundance of information, they don't know where to start, and even after writing a proposal, they lack the confidence to move forward, which only slows them down. Based on the practical experience of a current freelance BM who has worked with both top-tier Korean conglomerates and famous indie brands, this course helps you structure your thoughts by clearly distinguishing between pain points, insights, and planning intentions. It establishes product planning standards and development routines that allow you to make decisions and execute independently. Rather than teaching "perfect" planning, this course is designed to help you create "actionable plans" that actually pass market standards and lead to a successful launch.

11 learners are taking this course

Level Beginner

Course period Unlimited

Copywriting
Copywriting
Project Management (PM)
Project Management (PM)
Management
Management
Branding
Branding
business
business
Copywriting
Copywriting
Project Management (PM)
Project Management (PM)
Management
Management
Branding
Branding
business
business

What you will gain after the course

  • Understanding the actual mindset and workflow of an active Brand Manager (BM)

  • 5 Smart Work Templates to Reduce Decision-Making Time

  • Development routines to break free from perfectionism and increase execution speed

  • The experience of achieving perfect solo planning without a team leader or mentor.

Top domestic cosmetics conglomerates and No.1 influencer brands
Practical standards of a beauty BM who survived in both environments

Hello, I am Jung-sun Kim. I created the Etude myth as an Amorepacific BM,
and I am currently the CEO of MEGASTREAMS and a consultant for various beauty brands.

A practitioner who establishes a solid planning structure handles every process cleanly, from product planning to
internal collaboration, communication with factories, and marketing strategies.

A well-established planning structure remains the same regardless of the company's size.

This Inflearn course is exclusively for K-beauty practitioners.
By melting down my 10+ years of BM experience, I will teach you
product planning and work structures that are guaranteed to produce results, going beyond individual capabilities.



Not sure before launching a product?
Then this lecture is for you.

This course was created for those who have the following concerns.

A junior BM who wants to learn how to really work from a proper mentor

Practical tasks of a cosmetics BM for job seekers & career changers

"We spend on marketing, but why are there no repeat purchases?" for brand CEOs who are worried

Aspiring entrepreneurs who are being swayed by manufacturers and wasting only money and time on sampling

Curriculum

POINT 1

We provide an integrated guide to BM practical operations

Having conducted over 20 encore lectures on BM,
I have gathered only the core essentials from the countless questions received from students.

WHAT
What are you designing?

WHY
Why must it be this?

HOW
How to execute

These three perspectives are the core of planning.
I will provide answers to these questions from an integrated and organic perspective.



POINT 2

The Mechanism of a Hit Product

A breakout brand is ultimately created by a single hit product.

The lecture is structured with a step-by-step curriculum where the links between planning, manufacturing, marketing, and sales remain unbroken.

After taking the lecture, you will understand the complete mechanism of hit products.


POINT 3

13 years of practical know-how
📚4-hour lecture + BM practical integration in one book📚

From a junior employee to a team leader, I have compressed and included only the essential on-site experiences gained from working in the field.

✔️ When you lack confidence in your product
✔️ When the work process is not smooth

Take out the All-rounder BM Practical Integration Guide.


POINT 4

Ready-to-use
7 types of templates worth 200,000 KRW

At least 5 million won

is wasted on sample costs alone due to trial and error. The fear of delayed launch schedules, failure costs, and total disposal
These 7 types of templates will make your failure cost 0 won.


Check out the templates

What you will gain from this lecture

A connecting structure to understand the entire flow of product planning at once

Criteria for judgment to reduce repeated sampling

Feedback language that manufacturers understand immediately

A logical design approach that makes proposals persuasive

7 types of templates applicable directly to practical work (valued at 200,000 KRW)

What makes this lecture different

✔️ Large corporations' proven systems
✔️ Indie brands' experience in reflecting trends with speed
✔️ Know-how on the different operating principles of makeup and skincare
✔️ Structural organization by a BM who has experienced the actual scope of responsibility from planning > development > production > marketing > distribution > to performance

What will change after taking the course

✔️ You will be able to design hit products that fit your brand's current stage.
✔️ You can expand your product concept thinking by utilizing AI.
✔️ You will create products that distributors seek out first.
✔️ It reduces the risk of failure regarding development costs, inventory, and store placement during product development.
✔️ You will create products that lead to actual purchases, not just pretty products., chứ không chỉ là những sản phẩm đẹp mắt.

Recommended for
these people

Who is this course right for?

  • A marketer who is solely responsible for Brand Management (BM) duties without a team leader or senior.

  • Job seekers who want to become a Brand Manager (BM) but don't know where to start.

  • A novice BM who feels anxious about whether they are doing things right every time.

Need to know before starting?

  • It will be easier to understand if you keep your favorite cosmetics nearby while taking the class.

Hello
This is itsmerrykim

Hello.
I am Mary Kim, and I have been working as a Brand Manager (BM) in the K-beauty industry.

 

Having served as a BM Team Leader for a top-tier domestic cosmetics conglomerate and the No. 1 influencer brand,
I have hands-on experience in the entire process from product planning to development and launch.
In particular, I have spent the longest time focusing on the process of "turning ideas into actual products."

Based on the brand's tone and manner, target customers, and market trends,
I have worked on designing why it must be this specific product
and why it must be this specific concept right now.


[Reference]

Throughout my career, I have shared stories about my work through various media. (Click the photo to go to the link)

 

  1. Trend Makeup K-Beauty Expert Interview_Kyobo Book Centre

  • Based on my practical experience as a brand manager, I participated in an interview with a specialized magazine
    and shared my perspective on interpreting products within their cultural contexts.

유행화장 4종.jpg.webp


2. YouTube Powder Room 'Comeback Home'
_740,000 views

  • I participated in marketing communication activities by answering customers' questions regarding the brand and its products.

파우더룸.jpg.webp


3. MBC Hangeul Day Documentary

  • For the Hangeul Day special, I shared my opinions on ideation methods and design strategies for product names and shade names.

image.png

In this lecture, rather than textbook theories,

  • A mindset that can be applied immediately in the field

  • I will share the standards and routines that will enable you to complete a project from start to finish on your own.

 

I want to help you become a BM who can judge and decide for yourself,
rather than just doing "planning because someone told you to."

More

Curriculum

All

46 lectures ∙ (4hr 11min)

Course Materials:

Lecture resources
Published: 
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