Building a Marketing Operating System (OS) that Delivers Perfect Results with Claude Code
"How to Build a Smart AI Agent in Your Laptop for High-Performance Marketing"
From brand analysis to creating ad videos, images, card news, and data analysis all at once!
A 15-year veteran marketer from a major corporation will provide the exact blueprints, skills, prompts, MCP integration, and automation scripts of the 'Marketing OS' currently in operation.
You've tried all the AI tools, so why isn't the workload decreasing?
1
ChatGPT · Midjourney · Notion AI… The number of tools has increased.
2
Yet, running just a single campaign still takes half a day.
3
It's because you know "how to use the tools," but the "way you work" itself remains the same.
🥲
I don't have the budget to outsource, so I have to shoulder everything myself—from design and copywriting to reporting.
😵💫
ChatGPT responses are one-off. The analysis done yesterday has to be started all over again from scratch today.
📂
Instagram, blogs, Meta, landing pages… tools are scattered, and the tone falls apart every time.
⏰
In the end, I'm the one manually capturing screenshots and moving data into tables for daily and monthly reports.
🧪
Half a day for just one A/B test draft. Where on earth am I supposed to create five variations?
📉
"Summarize this month's results" — I don't have the confidence to tie the data, creatives, and strategy together into a single page.
Promise
After completing this course, you will work with a system like this.
One-line request → Strategy options 1, 2, and 3 after 30 minutes,
10 ads after 1 hour, and KPI Slack notification sent the next morning.
01 — Analysis
1 brand URL → 1-page brand_brief
USP, 6 color slots, tone, and persona all on one page. The single source of truth for all subsequent creatives, LPs, and reports.
02 — Production
One-line request → Ads, Landing Pages, Card News
Copy and visuals are completed simultaneously in v1. Iterate to v2 with a single line of natural language feedback.
03 — Measurement
Daily Slack KPI report
Integrate Meta, GA4, and Clarity into a single line → KPI traffic lights and Top 3 creatives delivered via Slack.
04 — Delegation
5-color job agents working in parallel
A single-line request → Research, planning, design, copy, and performance—all 5 types of deliverables completed in 30–40 minutes.
Live demo
A one-minute demonstration is worth a hundred explanations.
We will show you the flow from a single-line request to the final output, exactly as it appears on the actual work screen.
🖥 Original screen recording · Claude code workspace as-is — The entire process from slash → progress → to final output generation.
8 outputs
The actual results you will create in this lecture
Below are the actual outputs for the lecture demonstration brand CarrotGlow.
After taking the course, you can get the same results by simply replacing it with your own brand URL.
✨🚀🎯
Build your own marketing system for your brand
🥕 Carrot Glow → 💼 Your Brand —
Just change one URL and you're done
1
1-Page Brand Analysis — brand_brief.md
/01-brand-from-url
Enter a single homepage URL →
USP, 6-slot color palette, tone rules, persona, and forbidden words all on one page.
All subsequent ads, LPs, and reports will reference this document.
brand_brief.md Example · Generated by NanoBanana
Visual Tone (6-Slot Color)
Primary
Accent
BG1
BG2
Ink
Surface
Tone Rules
✓Friendly, but builds trust with clinical data
✓Exclude prohibited cosmetic law terms such as "miracle," "100%," and "perfect"
✓Women in their 20s and 30s — Empathizing with the 30-second morning commute routine
✓RTB citations are from academic sources (Stahl 2012, Stephen 2011)
2
n advertising images — Meta 1:1 Feed Full Set
/05-ad-image-nanobanana
Input 3 analyses (Company, Competitor, Customer) →
Derive 5-step copy (Hook, Promise, Proof, Action, Reassurance) →
Generate drafts all at once with NanoBanana. Complete with a guide on which tone and angle suit each funnel stage.
🎨 The 18 types above are actual outputs generated in just one hour for a single campaign.
Automatically applying 5-step copy (Hook, Promise, Proof, Action, Reassurance) + 5-axis visual consistency.
3
6-second ad video — Generate video with Higgsfield
/06-ad-video-higgsfield
Using the advertisement image created above as a seed,
generate a 6-second video using your choice of Kling 3.0 · Veo 3.1 · Seedance 2.0 →
and publish directly to Meta Reels.
🎬 The video above is the actual Claude code execution screen — a workflow where a 6-second draft is automatically generated by the video model from a single-line request.
4
5 Instagram Carousel Slides — Consistency across 5 Visual Axes
/07-carousel-nanobanana
Enter 1 line of topic → Narrative arc (Informational/Story/List) +
5-axis consistency (Background, Photo, Illustration, Typography, Props) for
a 5-10 slide sequence. Series consistency is maintained automatically.
📐 Both series are automatically unified with the same 5 axes (background, photo, illustration, typography, props) — the tone remains consistent even as you expand the series.
5
Single HTML Landing Page — 3 Types: Experience Group, Event, Product
/08-landing-page
Reflecting the results of the CRO analysis,
Hero, Before-After, Ingredients, Trust Badges, and CTA are all built into a single HTML file.
The application form connects via Google Forms/Tally external links. Deployed in 5 minutes with Vercel.
🌐 The LP above is a single HTML file — live immediately with a 5-minute Vercel deployment. The application form is linked to an external Tally link.
6
Daily Morning Slack KPI Report — Sent with a Single Command
/09-daily-slack
Meta Marketing · GA4 · Clarity data
retrieved with a single-line command and sent to Slack. Check KPI status lights and high/low performing creatives on one screen.
🥕
CarrotGlow Daily
Today 9:00 AM · #marketing-daily
📊 2026-05-17 CarrotGlow Daily Report
💰 Spend₩342,180 (81% of budget)
🎯 ROAS2.84x
📥 CPA₩23,400
👀 Impressions / Clicks
128,450 / 1,892 (CTR 1.47%)
🏆 Top 3 High-Performing Creatives
1. AD-02 Clinical Before-AfterROAS 4.21x
2. AD-08 Duo -25%ROAS 3.67x
3. AD-04 UGC ReviewROAS 3.12x
⚠️ Low-Performance Guardrail
AD-05 8-Second AbsorptionCPA ₩51,200 Recommended to Stop
📌 Single-line request command · /09-daily-slack
7
Monitoring Dashboard — Brand-specific KPIs at a glance
/10-monitor
Summarize core metrics from Meta, GA4, and Clarity on a single page —
From Daily KPI, Creative, Funnel, Audience, to Retention
A guide to configuring a dashboard dedicated to your brand.
📈 The video above is an actual monitoring dashboard — integrating Meta, GA4, and Clarity data into a single page.
8
Period Report HTML + PDF — Monthly/Quarterly Review Automation
/11-period-report
A single command →
Builds a 4-week campaign retrospective + learned patterns + next month's plans 1, 2, and 3 into HTML → then converts to PDF. Send it directly to the CEO or clients.
PERIOD REPORT · 2026.04
Carrot Glow April Campaign Review & May Strategy Proposals 1·2·3
28 days of data · Meta + GA4 + Clarity integration
🤖 Auto-generated·Solo Marketing OS
EXEC SUMMARY
"Review-style ads had the highest ROAS at 4.21x"
+ 5월: UGC 비중 30% → 50%
CREATIVE FATIGUE
AD-01·05 Frequency 4.8 Reach
⚠️ 4주차 교체
FUNNEL DROP
Add to Cart → Checkout Abandonment Rate 67%
🔥 CRO 1순위
Agent team
What it looks like when the 5 agents are actually running.
Reassembled 13 skills into 5 job-specific agents Research, Content, Design, Data, and Campaign Strategy
Working in parallel with context, memory, and tools.
🔍
marketing-researcher
Collecting and organizing competitor ad libraries, customer reviews, and market trends. The one and only person who brings in external information.
✍️
content-creator
Responsible for all text-based deliverables, including ad copy, card news copy, landing page copy, emails, and social media posts.
🎨
creative-designer
NanoBanana images · Higgsfield videos · charts · card news visuals — in charge of visual outputs.
📊
data-analyst
Dashboard, KPI review, and period reports. Organizes Meta, GA4, and Clarity numbers exactly as they are.
🧭
campaign-strategist
Receiving outputs from 4 people to propose campaign briefs, approval lines, and options 1, 2, and 3 for next month.
👤
Team Leader = The student themselves
You receive the outputs from five agents and only make the decisions. A workflow where you directly perform the role of a CMO.
Why different
How is this different from other AI courses?
It is not about "How to use ChatGPT" or "100 Midjourney Prompts."
It redesigns the entire actual workflow of a solo marketer
down to every single slash.
🔪
Less is More — The 1-Page Principle
It is not about 10 pages of SWOT or Personas. We create only the single page that the ad creative directly references. Zero decision-making cost.
🚀
Complete v1 with a single-line request
/05-ad-image One line → 5 copy variations + visuals completed simultaneously. Natural iteration through post-review.
🎭
5-Color Job Agents
A single-line campaign request → automatic decomposition → 5 types of deliverables in 30–40 minutes. One person truly gains a team of five.
🧠
Memory accumulation = Brand dictionary
.claude/memory will become your brand pattern dictionary in 3 months. Handovers are also automated.
📨
One-line command → Slack KPI report
Integrate and organize Meta, GA4, and Clarity data with a single-line command → Send to Slack. KPI traffic lights, high/low performing creatives, and guardrails all on one page.
Case study
Demonstration Brand — CarrotGlow
A virtual D2C vegan skincare brand.
We will work together throughout the 17 sessions to create a process where a full campaign set is completed in just one day, starting from a single URL input.
0:00
URL Input ·
After 30 min — brand_brief.md 1 page (USP 5 · Color 6 slots · Tone · Persona)
+30min
Competitor & Customer Analysis
4-axis gaps in competitor ad USPs + Top 5 pain points from Olive Young negative reviews
+2h
10 advertisement images
Derive 5-step copy → Generate drafts all at once with NanoBanana → Provide tone guides for each funnel stage
+3h
5 Card News slides · 1 Landing Page ·
Instagram Carousel + Single HTML LP. Automatically maintains tone consistency by enforcing 5 visual axes.
+5h
Tracking Setup
Connect 3 MCPs: GA4 + Meta API + Clarity. Proceed step-by-step with an interactive guide.
+1day
Slack Daily Report ·
Organize KPI status, high/low-performing creatives, and guardrails into Slack with a single-line command
Before — Before taking the course
"A new campaign? Half a day for a single line of copy, 50,000 won for outsourcing a single image, and manual reports every week… This month's results were just summarized based on gut feeling."
After — After completing 17 sessions
"Enter URL → One-line request → 10 ads, LP, card news, Slack reports, and monthly reviews are automated. Main job = Decision-making only."
Curriculum
17 sessions · 5 sections — Perfectly replicating a marketing team of five.
Each section is matched with one job-specific agent.
Intro → Strategic Planning Team → Content Team → Performance/Data Team → Agent OS.
Section 1 · 🔷 Intro
What is Marketing Using Claude Code?
Session 4
Lesson 1. AX Course Overview
Lesson 2. Claude Code Basics — Installation & Pricing Plans
Lecture 3. Claude Code Advanced — MCP & Skills
Lecture 4. IDE Integration — Cursor Working Environment Setup
Section 2 · 🩷 Strategy
Strategic Planning Team — Summarizing Analysis into One Page
Session 4
Lesson 5. Internal Brand Analysis
Lesson 6. Competitor Ad Analysis
Lecture 7. Customer Pain Point Analysis
Lesson 8. Deriving Concepts and Messages
Section 3 · 🟣 Content
Content Team — Automated Ad Creative Production
Session 4
Lecture 9. Ad Image Creation — NanoBanana
Lecture 10. Ad Video Production - Higgsfield
Lecture 11. Card News Production
Lecture 12. Landing Page — 1 Page HTML + Vercel
Section 4 · 🔴 Performance
Performance & Data Team — Measurement and Automation
Session 4
Lecture 13. Tracking Setup — GA4 · Meta · Clarity
Lecture 14. Daily Slack Report
Lecture 15. Monitoring Dashboard
Lecture 16. Period Report
Section 5 · 🟠 Orchestration
Agent Team — Performing the CMO role
Session 1
Lecture 17. Agent OS
Instructor
Hello, I'm Hyungtae Kim from Daily Growth.
As a 15-year digital and performance marketer,
I have experienced all three positions: agency, in-house, and freelancer.
Currently, I am operating a one-person marketing full-stack every day using Claude code without outsourcing! I have transferred that exact workflow into this lecture.
★ CEO of Daily Growth · 15-year Digital Performance Marketer
★6 years at an agency + 9 years as an in-house marketer at a large corporation career history
★Managed more than 12 beauty/fashion brands since 2024
★Conducted numerous marketing training sessions, Se싹 (Sessak) marketing instructor
FAQ
Frequently Asked Questions
Q.It's a small indie brand; can I really do it all?
Yes. This course itself was designed on the premise that a "solo marketer runs a full campaign without outsourcing." The demonstration brand, Carrot Glow, also completes a full set (10 ads, LP, card news, daily Slack, and monthly reports) across 17 sessions by a single person.
Q.ChatGPT, how is this different from other AI marketing courses?
While most AI courses focus on "how to use tools," this course redesigns the "entire workflow of a professional marketer." From analysis and production to measurement and retrospective, 12 slash skills are connected into a single workflow, allowing you to send Slack KPI reports with just a single line of command.
Q.Are there any additional costs besides the Claude Code subscription?
The only essential cost is the Claude Code Pro subscription. NanoBanana (images) uses the Gemini API free tier, Higgsfield (video) uses free OAuth issuance, and Slack, GitHub Actions, and Google Sheets are free. However, professional ad video models (Kling, Veo) use credits, so costs may vary depending on the scale of the campaign.
Q. Can I use my own brand instead of the demonstration brand?
That is exactly the goal of this course. You can keep the workspace folder structure and the 12 skills as they are, and simply replace the materials in 01_brand/ with your own brand's data. In each session, a "Replace with your own brand" guide follows the Carrot Glow example.
Q.Is it possible on Windows?
Yes. Although the lectures are based on Mac, Claude Code also supports Windows (WSL recommended). A Windows installation guide is provided in lesson 1-2.
Q.How is the course updated?
Claude Code and the MCP ecosystem change rapidly. We add and update lecture videos whenever there are major updates, and students receive free lifetime updates.
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Who is this course right for?
Small/indie brand CEOs who run their own brands and manage their own marketing.
Small/indie brand CEOs who want to know more and do better, even when outsourcing to an agency.
Junior/senior marketers who want to move beyond AI FOMO and build a marketing system (OS) that actually works.
Marketers who want to build a marketing system but find Claude's code difficult because they are non-developers
Need to know before starting?
You can take this course without any prior knowledge. However, you must have a goal of building a marketing system using AI.
To use Claude Code, a subscription to the Claude Pro plan or higher is required. Since the Pro plan can consume credits quickly depending on usage, I recommend the Max plan if you want to learn at a more relaxed pace.
It's okay if it's your first time seeing a terminal (black screen). We will guide you through it in the lecture.