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Successful Companies' Marketing A/B Testing Secrets - Conversion Rate, Revenue Growth, and Cost Efficiency Know-How

Experimentation and A/B testing are essential skills in CRM marketing and growth marketing practice. Both PMs and POs must repeatedly conduct experiments and A/B tests in growth marketing and CRM marketing campaigns to maximize performance and efficiency. In fact, when PM and PO roles establish CRM marketing strategies based on experimentation and A/B testing, they can simultaneously achieve data-driven growth marketing performance and cost efficiency.

8 learners are taking this course

Level Beginner

Course period 3 months

  • daejung
Marketing Theory
Marketing Theory
Growth Hacking
Growth Hacking
CRM Marketing
CRM Marketing
AB test
AB test
Business Problem Solving
Business Problem Solving
Marketing Theory
Marketing Theory
Growth Hacking
Growth Hacking
CRM Marketing
CRM Marketing
AB test
AB test
Business Problem Solving
Business Problem Solving

What you will gain after the course

  • Master the CRM Marketing A/B Testing Methodologies of Leading Companies like Coupang, Toss, and Remember

  • Incremental Perspective on Marketing Investment ROI and Coupon Cost Efficiency

  • Practical CRM Marketing Experiment Design Methods for Immediate Implementation

  • Marketing Experiment Methodology Know-How That PMs and POs Must Know

  • Marketing Experiment Strategy: Capturing Both Revenue Growth and Cost Efficiency Simultaneously

Successful companies like Coupang, Toss, Remember, and Woowa Brothers

A/B Testing Secrets Revealed 💯


From a practical perspective, this course covers the essential principles of experimental design and A/B testing that CRM marketing, growth marketing, PM, and PO professionals must master. Students will learn how to effectively design and operate experiments in real campaigns, and improve cost efficiency and KPIs through data-driven A/B testing.


This course intensively covers practical analysis frameworks that can be immediately applied in the field, such as incremental lift, contribution analysis, and cannibalization costs, and presents real-world strategies to enhance CRM marketing and growth marketing performance through various case studies.

💡CRM Marketing, Growth Marketing A/B Testing Know-how

  • Learn how to simultaneously boost sales, conversion rates, and efficiency through experimental design and A/B testing methods that can be applied directly in real-world business situations.


  • This is a practical-focused course that can be utilized in all fields where data-driven marketing is important, such as CRM marketing, growth marketing, and PM/PO roles. Through actual consulting experience and proven frameworks, we share optimization know-how including campaign contribution and incremental analysis.


You'll learn this kind of content

1⃣ Master the secrets of designing data-driven CRM and growth marketing experiments

You can learn step-by-step all the processes of data-driven decision making, including practice-focused experiments, A/B test design methods, and campaign attribution and incremental effect analysis.

2⃣ Practical A/B Testing Framework that Simultaneously Increases Cost Efficiency and Revenue Growth

Learn marketing efficiency methods including improving key metrics such as conversion rates, retention, and LTV, as well as incremental analysis and cannibalization cost management based on real-world cases.


3⃣ A/B Testing Experiment Know-how for PM·PO

PMs, POs, and marketers will develop capabilities that directly contribute to organizational growth through hands-on practice in campaign design and execution, segment analysis, and follow-up strategization that can be immediately applied in real-world work situations.


Reviews from Current Professionals

"From CRM marketing experiment design to A/B testing and incremental analysis, there was so much content that can be immediately applied in practice. If you're concerned about cost efficiency and performance improvement, I definitely recommend this."

>Retail Company C CRM Marketer

"I understood the essence of growth marketing experiments and A/B testing, and experienced revenue growth in actual campaigns. This is a lecture that truly makes you feel the importance of data-driven CRM marketing!"

>Fashion E-commerce Platform Company A PO

"The lecture satisfaction was really high because I could learn experimental design and A/B testing analysis methods essential for CRM marketing practice through actual case studies. I became able to design marketing strategies with data."

>Marketer at Education Platform Company F

"Even growth marketing beginners can easily follow along from A/B testing to campaign attribution analysis. We're also using it as company-wide training material."

>Growth Marketer at Social Commerce Company D

"Highly recommended for those who want to get started in CRM marketing and growth marketing or achieve results in practice! From A/B test design and result interpretation to budget optimization, every step is practice-focused."

  • Beauty/Health Platform Company O CRM Marketer

"Highly recommended for PMs, POs, and marketers! You can definitely learn the know-how of experimenting with only the essentials without putting in too many variables at once, and methods to directly connect results to practical work."

>Marketing SaaS Company B PO

Recommended for
these people

Who is this course right for?

  • CRM marketing practitioners aiming to increase sales through experimental design

  • Growth Marketer Taking on Data-Driven A/B Test Planning

  • PM/PO professionals with a strong interest in cost efficiency optimization

  • Startup marketers who want to learn practical growth marketing strategies

  • PO/PM who needs CRM marketing campaign performance analysis

  • Growth marketing manager seeking experiment-based KPI improvement

Hello
This is

356

Learners

24

Reviews

3

Answers

3.5

Rating

6

Courses

✍️ Knowledge Sharer Profile

Current) Delivery Platform Company A, CRM Marketer

Former) Remember, CRM Marketer

Former) Kmong, CRM Marketer

Using my experience and insights, I am working on side projects such as mentoring, corporate consulting in connection with startup incubators, and guest lecturing at universities.

  • Targeting incumbent marketers from companies such as Woowa Brothers, Hyperconnect, Ably, Pet Friends, Healing Paper (Gangnam Unni), RIDI, MyRealTrip, Saramin, SentBe, and various K League professional football clubs.

  • Ministry of Employment and Labor, Korea Chamber of Commerce and Industry, OpenKnowl, Itda, CATCH (Jinhaksa), Spec-up, Comento, Class101, TeamSparta, GrowSchool (Mobi Career Edu), Seoul Youth Center, Korea MICE Association, etc.

  • Lectured at universities including Sejong University, Myongji University, Chung-Ang University, Suwon University, Seoul Women's University, Soongsil University, Incheon National University, Hanbat National University, Baekseok University, and the Defense Institute for Career Transition Education.

  • Seoul Startup Hub Seongsu, Seoul Youth Start-up Academy, Gangnam Start-up Hub Center, Student Startup Top 300 Leap Track (General), and other early-stage startups.

    Lectured at universities and career transition centers; worked with early-stage startups at Seoul Startup Hub Seongsu, Seoul Youth Startup Academy, Gangnam Startup Hub Center, and the Student Startup Team 300 Leap Track (General), etc.

Curriculum

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5 lectures

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$15.40

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