How to Analyze Marketing Data with Amplitude

Experimentation and A/B testing are essential skills in CRM marketing and growth marketing practice. Both PMs and POs must repeatedly conduct experiments and A/B tests in growth marketing and CRM marketing campaigns to maximize performance and efficiency. In fact, when PM and PO roles establish CRM marketing strategies based on experimentation and A/B testing, they can simultaneously achieve data-driven growth marketing performance and cost efficiency.

There is no better way to succeed in your job search than to share the experiences and know-how of current professionals. I will share my know-how on how to successfully land a job as a performance marketer or growth marketer in just 6 months of job preparation.

We share 4 success case know-hows, from basic usage of Braze used by leading companies in each industry such as Yanolja, Kmong, Woowa Brothers, Ridi, Hyperconnect, and Saramin for CRM marketing.

Let's learn how to find and solve problems with Amplitude!!

This is a beginner to intermediate growth marketing course designed for marketers, PO/PMs, designers, and planners who want to solve customer-centric problems. Participants will understand the concepts and approaches of 'Data-driven Growth'—quantifying customer behavior and turning it into measurable insights—and learn specific practical management methods for each stage of the customer behavior funnel. The course aims to transform students into 'problem solvers' capable of tackling complex customer issues using foundational techniques and tools.

In the cookie-less era, how will marketing change? If you don't know how to start marketing performance analysis, attend the November seminar.

Did you know that marketing is a battle of data, not intuition? Data analysis and marketing are inseparable! Whether you're a job seeker curious about the importance of data analysis or a professional looking to strengthen your skills while working in a marketing department, everyone is welcome!

We will teach you the key points of SQL data analysis methods in an easy-to-understand manner through analysis projects and theories.

There is no better way to succeed in your job search than to share the experiences and know-how of current professionals. I will share my know-how on how to successfully land a job as a performance marketer or growth marketer in just 6 months of job preparation.

Data is piling up, but are you feeling lost about who to target? Find your key customers through data summarization and design the optimal targeting logic.

Are you still manually planning and writing marketing reports these days? This course covers how to use GPT to establish strategies, automatically execute ads and content, and even generate real-time KPI reports. Experience the "efficient way of working" that every marketer wonders about firsthand in this course.