Seth Godin's Masterclass: Strategy Lessons

There are many times when even great products and hard-earned content fail to move people's hearts. In an era where we often lose the essence of marketing while being dragged along by trends and algorithms, Seth Godin asks us: "What change do you want to make?" We invite you to a lecture that revisits the essence of marketing—moving human hearts and actions.

Seth Godin asks us: The project, business, or service you're creating right now— for whom and what value is it creating? Whether it's marketing or planning, ultimately the core of everything we do lies here. Creating value. Through concise yet practical lectures and workbooks, we'll share methods for creating even greater value.

Why isn't AI mentioning my brand? The answer after SEO: GEO strategies to get your brand featured in AI responses

No difficult explanations at all! A beginner-friendly marketing introductory course where you can gently learn the "selling mechanism" in practice using PEST, SWOT, STP, 4P, and more

We help you start your business without being employed as a junior agent. Truly practical brokerage education.

Everything you need to know about successfully planning and executing a presentation that no office worker can avoid!

Learn how to reduce marketing risks through AI and efficiently execute the entire process, from branding and personalized marketing to content creation. From the basics of prompt engineering to practical application, we present essential AI utilization methods for marketing professionals.

No more stiff, theory-centered brand marketing lectures! We will explore the reasons for success and failure through actual branding campaigns that you encounter on TV every day.

You want to create a brand, but you're not sure where to start, right? From zero—with no brand and no product—we will define the value and complete the product detail page together with Claude. We will demonstrate the entire process in one place.

Do you want to succeed in the restaurant business in China? I'm revealing all the practical know-how of 'emotional management' that I've learned from directly operating restaurants in China for 15 years. In this course, you'll learn not just simple sales techniques, but management philosophy that captures customers' hearts and practical operational strategies for building regular customers without advertising costs. Atmosphere that's more important than the menu, staff management, regular customer systems, and localization points you must know in the Chinese market — With this one course, you can master the core of restaurant business success in China (overseas). ⸻ ✅ Recommended for: • Those preparing to start a restaurant business in China or overseas • Those who want to learn management methods that captivate customers through emotion • Those who want to know efficient store operation methods without kitchen staff, advertising costs, and labor costs

Are you moving between Notion, PPT, Figma, and Slack every day, creating the same content over and over again? Now, complete everything from document writing to design, sharing, and distribution quickly with Canva AI alone. From Brand Kits that automatically apply brand colors and fonts, to drafting documents, presentations, image and video production, email dispatch, webpage publishing, and survey creation—learn Canva AI features that you can apply directly to your practical work. Go beyond simply learning how to use a design tool. Complete an efficient workflow that expands a single piece of content into multiple formats and connects your team's production, review, and approval processes. Point 1. Create consistent work quickly with Brand Kits Set up logos, colors, fonts, and templates once to automatically apply them to all projects Minimize the task of re-adjusting designs for reports, proposals, and SNS content every time Produce stable results that fit your brand even without prior design experience Point 2. Shorten the content creation process with Canva AI Generate drafts for documents, slides, images, and videos using voice or text commands Complete landing pages, newsletters, and survey forms yourself without developers or designers Learn practical methods to handle everything from planning to production, dispatch, and publishing within Canva Point 3. Create a workflow that reduces repetitive tasks and collaboration confusion Quickly convert a single piece of content into various sizes such as SNS feeds, stories, and banners Reduce the burden of repetitive resizing and file management using scheduled publishing and version history Manage the team collaboration process in one place with real-time editing, comments, permissions, and approval features

Many people write. But most of those writings end up buried in files. This lecture starts from that point. ✔ “Why does nothing happen even when I write?” ✔ “How can I connect my writing to opportunities and money?” Through 26 years of corporate experience and actual writing, publishing, and lecturing experience, I have personally built a structure where writing becomes an "asset." In this lecture, I will share more than just simple writing techniques; I will show you specifically how to: 👉 Take a finished piece of writing → Expand it into blog posts/content → Build it into a portfolio → Connect it to lecturing, publishing, and business opportunities In particular, I will explain the entire flow based on realistic standards: How a single piece of writing expands into content How 5 pieces of writing become a lecture How 40 pieces of writing become a book By the end of this lecture, your writing will no longer be just a "record," but an asset that works on your behalf.

If you understand online distribution as merely registering and selling products, it will be difficult to survive for long. Smart Store and online commerce are businesses where products, customers, content, search algorithms, platform policies, data, and inventory flow all work together in sync. This class is a practical online distribution course designed for sellers starting Smart Store for the first time to understand the essence of the online distribution industry and systematically learn how to plan products, gain exposure, and persuade customers within the Naver Shopping platform. In the first lecture, online distribution is explained through three perspectives: the distribution business, the service business, and the content business. Subsequent lectures will step-by-step cover core topics that online sellers must know, including the history of online commerce in Korea, changes in Naver's search algorithm, the background of Smart Store's growth, keyword strategies, product detail pages, product sourcing, content marketing, personal branding, review strategies, data analysis, and AI utilization strategies. The purpose of this class is not just to teach simple sales tips. It is to help you understand why the platform operates the way it does, why customers choose specific products, which sellers Naver prefers, and how products and content lead to searches and purchases. This class is for those who want to grow their Smart Store into a sustainable online distribution business, rather than ending it as a short-term side hustle.

The magic of '5 hours a week,' easier than a 5% salary increase - Body-tech/Spending-tech/Fin-tech/Brain-tech/Routine

Brand Managers (BMs) and aspiring entrepreneurs who are responsible for everything from product planning to launch often face the same challenges. Despite the abundance of information, they don't know where to start, and even after writing a proposal, they lack the confidence to move forward, which only slows them down. Based on the practical experience of a current freelance BM who has worked with both top-tier Korean conglomerates and famous indie brands, this course helps you structure your thoughts by clearly distinguishing between pain points, insights, and planning intentions. It establishes product planning standards and development routines that allow you to make decisions and execute independently. Rather than teaching "perfect" planning, this course is designed to help you create "actionable plans" that actually pass market standards and lead to a successful launch.

Are you worried because your writing isn't producing results? With 26 years of practical know-how, I will teach you an action plan to turn simple records into profit-generating assets.

Data is piling up, but are you feeling lost about who to target? Find your key customers through data summarization and design the optimal targeting logic.

From reports and blogs to content, we provide the answer to "Why is no one reacting to my writing?" This course covers the structure of completing a single piece of writing, expanding it into content, and connecting it to opportunities. Build the skeleton of your writing with logical structure, drive reader action through emotional design, and finally, master the method of turning your writing into an asset.

Are you straining your throat because you've been told to "speak up louder"? What is truly needed in customer service and sales isn't just a loud voice. It is a "pleasant, effortless, and clear voice" that makes customers feel comfortable. This course is not a rigorous vocal training program for professionals. It is a practical method designed for busy workers to dramatically transform their "first impression" simply by adjusting their breathing and facial preparation. ■ What you will gain from this course Effortless Vocalization: How to make your voice reach customers smoothly without having to strain or shout. A Positive First Impression: Techniques to make greetings like "Welcome" or "Thank you for your business" resonate with warmth. Relaxation: Overcoming habits like a stiff voice or speaking too fast due to nervousness. Sustainable Skills: Breathing techniques that prevent throat fatigue and keep your voice stable even during long shifts. ■ Main Course Content This course prioritizes "real-world reproducibility" over theory. The 3 Steps Before Speaking: The battle is actually won before you even open your mouth. You will learn a split-second routine to perform before speaking. The Breathing Switch: Instead of difficult abdominal breathing, you will learn a "breathing switch" that instantly creates a relaxed state on the job. Handling Word Endings: Brief, specific exercises to master the "endings" of your sentences, which significantly influence the impression you leave. Industry-Specific Tuning: Guidance on how to adjust your tone for various situations, such as izakayas, cafes, quiet bars, sales, and phone etiquette. ■ This course is perfect for: Those in the service industry (restaurants, retail, reception, etc.) Sales professionals Those who frequently handle phone calls Those who get nervous easily and find their voice becoming high-pitched when speaking in public With training that takes just 5 minutes a day during your breaks, let’s transform your voice into one that truly "welcomes the customer."

In this sharing session, the members of NDA AI Studio, the AI video team of Selfish Club, will personally share their experience! Based on an actual project conducted with the senior dog supplement brand Dr. Ian, we will share how we designed and executed the entire brand marketing process using AI. From creating an animated universe that captures the brand philosophy to planning and executing product detail pages and producing short-form videos for conversion! We plan to share the actual workflow, focusing on which AI tools were used for what purpose at each stage and how multiple tools were combined. For those who knew there were many AI tools but wondered how they are used in real projects, or those who felt overwhelmed by tool combinations and practical workflows, please take this opportunity to see for yourself which tools were combined and how the actual flow works. We will share everything from the trial and error to the know-how experienced by the NDA AI Studio team, all based on real-life cases.