Business Analytics, Data-Driven Marketing & Sales Strategy Practical Master Class
Did you know that marketing is a battle of data, not intuition? Data analysis and marketing are inseparable! Whether you're a job seeker curious about the importance of data analysis or a professional looking to strengthen your skills while working in a marketing department, everyone is welcome!
Strengthening Marketing Strategies Based on Business Practice Datasets
Method for deriving results through data-driven testing
Marketing is based on intuition?! Not at all 🙅🏻 Data-driven marketing is the trend now!
The days of marketing relying on intuition are over!
Is the ability to handle data essential in a marketing role? 📁 Analyze data easily and conveniently with Excel and become a top-tier marketer! 🎓
Data-driven marketing is now the trend! 📖
The development of data utilization capabilities has brought changes to marketing techniques. Through growth hacking and algorithms, we can receive simple and fast recommendations for products that suit us. These are all results derived through data analysis, which means that data analysis has become an essential competency in marketing. However, the reality is that data utilization still feels difficult for many practitioners.
If you can't utilize data, it's as good as dead! No matter how great a product is, if the marketing isn't done right, it's just a "fine-looking apricot" (all show and no substance). If you can just utilize data well, you can effectively sell inventory in an era of overproduction and generate solid profits! (Data utilization is a must for business managers 😉)
Through this course, you will learn data analysis methods such as customer conversion probability, customer lifetime value calculation, cohort analysis, RFM analysis, and paired samples t-test, enabling you to establish effective marketing strategies. Those who have been curious about data analysis methods will be able to resolve all their questions through this lecture. Additionally, you can kill two birds with one stone by gaining practical skills through hands-on practice based on a 5-year virtual dataset! Become a professional marketer who can conduct effective marketing based on data right now.
To lead you to become a data master! ✨
💁 Recommended for these people
✔️ Future marketers who want to achieve results through data analysis
✔️ Non-majors who want to acquire data analysis skills
✔️ Job seekers who want to experience the business field
✔️ Current professionals who urgently need to strengthen their job competencies
✔️ Those dreaming of starting a business, getting a job, career transition, reskilling, or talent transformation
🎲 After taking this course
By taking the Data-Driven Marketing & Sales Strategy Practical Master Class, you will be able to acquire the following competencies!
✔️ Efficient data management skills
✔️ The ability to derive results quickly and easily
✔️ Ability to establish effective data-driven marketing strategies
✔️ 100% practical data analysis skills applicable to real-world tasks
Key points unique to this lecture 👀
1. You can analyze data with Excel?! Say goodbye to difficult analysis tools 👋
Python, R, SQL... analysis tools with names that are just too difficult... Isn't there a way to analyze data easily and simply? That method is right here! 💥 Data can be sufficiently analyzed using Excel, which offers high accessibility and usability! We have included methods to analyze data using built-in Excel features such as Pivot Tables and Advanced Filter functions. Break away from difficult analysis tools and develop your data analysis skills easily and quickly!
2. Hands-on practice based on 70,000 cases of sales information data
This course conducts various analyses using data from a fictional company called "Maso Electronics Mart." Gain practical experience by practicing various data analysis methods based on virtual data, such as customer conversion probability, customer lifetime value, customer churn risk, average purchase cycle calculation, cohort analysis, and RFM analysis!
3. Data analysis study is better on a full stomach ⛰︎
In today's busy society... by the time you get home from work and eat dinner, it's already time for bed... Doesn't that sound relatable? For modern people, taking time out to study is a luxury in itself... For those of you, Miso Campus has prepared something special! You can learn the core competencies that business managers must understand in just 5 hours. Highly recommended for those who want to learn everything from the basics of data analysis to its practical applications in a short period of time!
Check out what you will learn 📚
Finding top employees using Excel's Advanced Filter feature
Managing customers through ABC analysis
Preventing customer churn through cohort analysis
Selecting marketing targets through RFM analysis
Predicting the next purchase date by calculating the average purchase cycle
Determining educational performance using paired samples T-test
Director Jung-ah Choi of Maso Campus will be with you ✒️
Check out the Q&A! 💬
Q. What makes simulation lectures different from other lectures?
Throughout the lecture, students will become the executives of a virtual company called 'Maso Electronics.' Therefore, you can learn the decision-making process by immersing yourself in the mindset that it is your own company, and the data handled also reflects reality to match the identity of Maso Electronics.
Q. Do I need to be good at Excel to keep up with the class?
You don't need to worry about your Excel skills, as the instructor will guide you through every single button you need to click.
Q. I don't have a very high rank yet; is this lecture only meaningful for those in high-level positions?
Not at all. While the size of the data being handled may vary, the ability to think based on data is a required competency regardless of rank or field.
Q. Are there any requirements or prerequisites for taking the course?
Since this is a practice-oriented course, it is recommended to prepare a dual monitor or an extra device so you can separate the lecture screen from the practice screen. Additionally, as the exercises are based on Windows OS, we recommend taking the course in a Windows environment.
Please check before taking the course! ✅
💡 Information/Notice
There are differences in sound volume between each lecture unit. Depending on your listening environment, the audio in certain videos may feel a bit quiet, so please be sure to check the [Preview] of the lecture before taking the course.
Since this is a practice-oriented course, it is recommended to prepare a dual monitor setup or an extra device so that you can separate the lecture screen from your practice screen. Additionally, as the practice sessions are conducted based on Windows OS, we recommend taking the course in a Windows environment.
Lecture materials and practice files can be found in the <0. Textbook Download Center> section.
Curious about other courses from Masocampus?
Recommended for these people
Who is this course right for?
A future marketer who wants to achieve results through data analysis
College students who want to experience a marketing role
A job seeker hoping to find employment in a marketing role
Employees who want to strengthen their professional competencies
Those dreaming of "founding a startup/joining a company/career change/reskilling/talent transformation"
"I will grow more than yesterday. And, I will help those who strive to grow more than yesterday."
With Actionable Content that embodies the sincerity and aspirations of Maso Campus,
100 million cumulative hours of lectures shared online and offline since 2013!
This precious experience and time are always the source of growth for both Maso Campus and our students.
The Miso Campus team strictly adheres to two principles for the growth of us all. 1. Actionable Content that can be put into practice immediately after learning. 2. Respecting the time and effort of participants.
The Miso Campus team strictly adheres to two principles for the growth of us all.
1. Actionable Content that you can actually use after learning
2. Time-Saving Curriculum that respects the participant's time and effort
Grow with Miso Campus's Actionable and Time-Saving Curriculum
1. Actionable Content that you can surely use once you learn it
2. Time-Saving Curriculum that respects the time and effort of participants
We hope you will walk the path of growth together with Masocampus's Actionable and Time-Saving Curriculum.
We hope you will walk the path of growth together with Maso Campus's Actionable and Time-Saving Curriculum.
I'm glad you were satisfied with the lecture😊 Among the lectures at Maso Campus, the lectures starting with 'Business Analytics' introduce various analysis techniques, so please refer to them. If you have any questions, please leave them and I will answer them in detail~~
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