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MD Preparation: Completing My First Product Planning Portfolio

Are you preparing to become an MD but feeling overwhelmed about where to start with your product planning portfolio? Using the hypothetical product “Haru Chip Baked Apple Chips 30g” as a case study, learn step by step—from customer analysis and product concept development to sourcing, pricing and profit/loss, ordering and inventory management, launch, and performance reporting. Follow the 10 sessions to complete your own 12-page product planning portfolio and a 60-second presentation to use in interviews.

3 learners are taking this course

Level Basic

Course period Unlimited

Planning Document
Planning Document
coustomer experience design
coustomer experience design
Portfolio
Portfolio
Interview
Interview
get a job
get a job
Planning Document
Planning Document
coustomer experience design
coustomer experience design
Portfolio
Portfolio
Interview
Interview
get a job
get a job

What you will gain after the course

  • Understand the role of an MD and the practical workflow from product planning through launch.

  • We analyze customers and competing products to identify the product’s differentiating points.

  • We define the product concept and specifications in detail and establish criteria for supplier selection and negotiations.

  • Calculates the selling price, profit per unit, expected sales volume, and changes in revenue based on discounts.

  • Learn the essentials of ordering, inventory and quality management, launch preparation, and performance reporting.

  • Complete a 12-slide portfolio and a 60-second presentation containing the rationale and numbers behind the plan.

Turn product ideas into concrete plans, and turn those plans into a portfolio of your own.

This course is structured so that even those preparing for a career as an MD for the first time can learn step by step—from customer analysis and product design to sourcing, pricing and profit-and-loss, ordering and launch, and performance reporting.

By following the case study of the virtual product “Haru Chip Baked Apple Chips 30g,” applying what you learn to products that interest you, and compiling the exercises from each class, you will complete a 12-page product planning portfolio and a 60-second presentation.

Recommended for
these people

Who is this course right for?

  • Complete a 12-slide portfolio and a 60-second presentation featuring the rationale and data behind your product planning. Recommended for: 4. Those preparing for an MD job and wanting to create their first product planning portfolio

  • A newcomer to the field who wants to systematically learn what an MD actually does.

  • For those who have product ideas but find it difficult to turn them into concrete pricing, profit-and-loss, and purchasing plans.

  • Those who want to persuasively explain their product planning process and the rationale behind their decisions in an interview

Need to know before starting?

  • You can take this course without any prior knowledge or practical experience related to MD.

  • It would be good to be able to perform basic data entry and calculations in Excel.

  • Knowing how to create PowerPoint slides will help with the practical exercises.

Hello
This is andrew0904

Career Verified

Hello. I’m Kang-ho Ryu, sharing 24 years of retail experience through learning that can be applied in practice.

Since 2002, I have worked in large-scale retail, broadening my experience from serving as a Category/Section Manager to becoming an assistant store manager, leading online and strategic marketing teams at headquarters, and overseeing regional operations. From engaging with products and customers on the sales floor to developing strategies at headquarters, I have approached retail from a variety of perspectives.

Key Professional Experience

• Sales and Operations Management: Managing key KPIs such as sales, customer count, average transaction value, inventory, and service, and standardizing store operations
• Strengthening Store Competitiveness: Executing complex projects including refit and renovation project management, merchandise assortment changes, trade area and competitor analysis, and reopening marketing
• Online and Digital Marketing: Managing online commerce, CRM, targeted marketing, UI/UX improvements, and partnership marketing

In the course, based on this experience, we clearly and concretely explain how product planning, sales and inventory management, customer analysis, store operations, and marketing are connected in actual work. We also cover what to check in practice and what evidence to use when making decisions.

I will share hands-on experience and practical methods with those who are new to retail, want to strengthen their practical skills in the field, or are preparing for an MD role and looking to build a product planning portfolio.

• Experience coaching frontline employees and leaders, improving customer experience (CX), and coordinating among headquarters, regional headquarters, stores, and partners

More

Curriculum

All

11 lectures ∙ (2hr 55min)

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