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TSMC, the Architect of Overwhelming Advantage: World's No.1 Strategy Know-how

Beyond the technical field of semiconductors, this book provides a multidimensional view of how a single company moves the world. Going beyond simple technical explanations, it analyzes why the United States, China, and Taiwan are clashing over semiconductors, and examines through real cases how TSMC created an overwhelming gap that dominates the market. Centered on founder Morris Chang's leadership and TSMC's success strategies, it offers an opportunity to understand technology and management in an integrated way.

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Management
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Computer Architecture

What you will gain after the course

  • You can understand the structure of the semiconductor industry and the flow of global geopolitical conflicts.

  • You can analyze TSMC's strategy, business model, and success factors through case studies.

  • Through Morris Chang's leadership and strategic thinking, applicable methods can be derived at both individual and organizational levels.

A 'TSMC Case-Focused' Lecture Bridging Technology and Management

The book is structured to examine both technical details and business strategies together, allowing those without technical understanding to grasp business strategies, and business leaders to follow technological trends.

Providing Insights through Morris Chang's Leadership

Not just a simple success story, but a focused examination of failures, transitions, and leadership inflection points.

Scalability that envisions the future of the global semiconductor industry

The changing semiconductor market after 3nm, supply chain reorganization, and the AI chip war are analyzed together with the future industrial landscape, providing a perspective that connects the present and the future.

Recommended for
these people

Who is this course right for?

  • Learners who want to study global corporate strategies and leadership case studies

  • Learners who want to understand the semiconductor industry and technology trends

  • College students and working professionals interested in future industry trends

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Curriculum

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8 lectures ∙ (2hr 9min)

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