Mastering Financial Statements for Stock Investment

You can't value a company without looking at its financial statements.

The number of individual investors entering the stock market is at an all-time high. In this era of low interest rates, traditional investment methods like savings and real estate will have limited potential for generating profits. Fueled by these individual investors, the KOSPI achieved the highest index growth rate among the 20 major economies in 2020.

But will all individual investors entering the stock market this way truly profit? Is it easy to make money in a market "full of experts," swamped with corporate PR-heavy news and uncertain information from acquaintances? Financial statements are the "real information about a company" that protects your money in the jungle-like stock market. They are essential stock investment information, helping you discern between "hidden gems" that are worth investing in and "fake information" that can be dangerous if you're swept away.

Aren't financial statements difficult?
You only need to know how to read these three chapters.

But there is a world of difference between reading these three chapters and not reading them.

How do you shop? Do you just blindly buy without checking the price, considering the quantity or quality, or even finding the lowest price? Of course not. Even for a 50,000 won item, you'll check shipping costs and delivery times to get a good deal. But in stock investing, where millions of won can easily fluctuate, spending your money based solely on price (charts) without understanding product information is incredibly risky. But you don't need to know everything. Just like checking product information before shopping, you can simply review the financial information necessary for stock investing and apply it to your investment decisions. Your money is precious, and time is always limited.

Financial statements, easy to read
View with stock charts!

This course is tailored to the average office worker who has a lot to do but little time.

To avoid getting lost in complex terms, we'll explain financial statements from the perspective of an ordinary office worker. Financial statements, which can be complex and difficult to prioritize, are easily interpreted and read according to priorities. We'll compare the company's status confirmed in financial statements with actual stock charts to identify correlations and identify unusual situations. The book is structured so that anyone can understand, even those unfamiliar with accounting or numbers.

Financial statements to economic reporters
I started out as a teaching professional

How did a non-accountant become a financial statement expert?

While working as a public relations team leader at the Korean Institute of Certified Public Accountants, I encountered financial statements. The economic reporters I met daily asked me about the ever-changing state of companies' financial statements from the perspective of their readers, the office workers. Training in "how to easily convey practical information from financial statements" became a natural fit, and that experience led to my teaching financial statement lectures to economic reporters.

Buoyed by the positive feedback that even the average person can understand them, I've been sharing financial statements through various books, media contributions, and lectures, earning myself the nickname "The Man Who Reads Financial Statements." I'm not an accounting major, but rather a working professional who encountered financial statements. Therefore, I understand the challenges and questions they pose to busy professionals. I'll work with you to address your concerns from a shared perspective.

Let's do it together!